[00:00:08]
>>> I DON'T HAVE MY SCRIPT, SO I'M JUST GOING TO WING IT FOR
[1. Call to Order]
PRODUCTION TODAY. HAVEN'T LEARNED HOW TO DO IT QUITE YET.I WILL CALL THIS CITY COMMISSION WORKSHOP FOR THE CITY OF PARKLAND AT 5:00 P.M. TO ORDER. PLEASE RISE FOR THE PLEDGE. -- AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE WITH LIBERTY AND JUSTICE FOR ALL.
>> ROLL CALL. >> VICE MAYOR ISROW?
>> HERE. COMMISSIONER BRIER? >> HERE.
[4.A. City Logo Options]
>> COMMISSIONER SALOMONE? >> HERE.
>> COMMISSIONER KANTERMAN? >> HERE.
>> CITY LOW GO -- LOGO OPTIONS? TODD?
>> THANK YOU. WE HAVE SOME LOGO ITERATIONS, AND I'M GOING TO TURN IT OVER TO NORTH STAR TO SHARE THEIR PROGRESS.
>> THANK YOU VERY MUCH FOR BEING HERE. IT'S SO GREAT TO SEE YOU IN PERSON. WE ALL LOOK THE SAME, BUT A LITTLE BIT DIFFERENT.
TODAY WE HAVE SOME LOGO ITERATIONS TO SHARE WITH YOU.
BEFORE WE GO THERE, WE HAVE A COUPLE OF SLIDES WE WOULD LIKE TO SHARE WITH YOU FIRST. SO GOING THROUGH ALL THE INPUT, HERE'S WHAT WE HEARD FROM EVERYONE. THE OPTIONS SHOULD HAVE A PREMIUM FILL, RICHER, WARMER COLORS. THE IDEA OF ELEGANCE OR COUNTRY ELEGANCE. LESS MODERN FAMILY. A SARAFIN BASE, AND AN ICON THAT WORKS WELL AND IS RECOGNIZABLE ON ITS OWN. WITH THAT IN MIND, WE DEVELOPED A NEW SET OF LOGOS, AND REVISION TO THE CURRENT MARK AS WELL. FIRST OF ALL, WE WILL TALK ABOUT THE COLOR PALETTE. OUR ORIGINAL PALETTE WAS BRIGHTER, AND THIS IS BRIGHTER THAN OUR REAL PALETTE. THE MONITORS ARE SHOWING MUCH, MUCH MORE SATURATED CHROME EVEL. WE TOOK THE COLORS AND LOOKED AT DIFFERENT VARIATIONS OF THESE AND MADE THE TONES WARMER AS WE SAID IN THAT INPUT. ANNITA CAN
WALK AROUND HER SCREEN. >> THIS IS PROBABLY CLOSER.
>> SORRY. >> THIS IS PROBABLY A LITTLE CLOSER REPRESENTATION OF THE COLORS. ALL RIGHT, AND WITH THAT, WE CAN JUMP RIGHT INTO OUR LOGO DESIGNS. OUR FIRST LOGO IS THE EXISTING LOGO. THIS IS WHERE THE JUMPING OFF POINT, THE COLOR GREEN, THE COLOR BLUE, THE FONT, WE WANTED TO LOOK AT THAT. WE DO HAVE THAT FOR YOU TO HOLD, AND ANNITA CAN PASS THAT AROUND. WE BROUGHT BOARDS BECAUSE SOMETIMES IT'S EASIER TO SEE COLOR AND LOGO DETAIL WHEN YO'RE HOLDING SOMETHING RATHER THAN VIEWING IT ON THE SCREEN. TAKING ALL THAT INTO CONSIDERATION, OUR FIRST MARK IS A REVISION TO THAT EXISTING MARK, AND A DIFFERENT COLOR FAMILY WITH A SARAFIN FONT, AND THEN AN ITERATION ON THE MARK ITSELF. IF WE LOOK AT THE INITIAL P. WE CAN SEE THE TOP LEFT HAND SIDE, TWO ON THE BOTTOM, AND THEN THE CURVE FORM THAT PREVIOUSLY WAS BLUE IS NOW IN A VERY RICH GOLD. IT'S GOING TO SHOW A LITTLE BRIGHTER YELLOW ON THE SCREEN. IT DOES KIND OF SWOOP UP A LOT MORE. YOU GET THE SENSE OF EASE AND ARRIVAL, ALMOST AS IF YOU'RE GOING THROUGH ONE OF THE ROUNDABOUTS, AND IT HAS THE SWEEP IN UPLIMIT LIFTING FORM. YOU CAN SEE THE COLORS ARE MUCH RICHER. WE ARE INCLUDING THE CURVED LINEAR FORM IN THE A. AS WELL. IT'S IN A DIFFERENT DESIGN CAPACITY THAN OUR ORIGINAL MARK. JUST TO SHOW HOW IT MIGHT WORK, WE HAVE THREE EXAMPLES. AN ICON ITSELF ON A WHITE CAP. AND ALSO HOW IT MIGHT
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WORK ON SIGNAGE AND HOW IT MAY COME TO LIFE. YOU CAN SEE IT'S IN CONJUNCTION WITH PARKLAND, BUT WE HAVE BROKEN THEM UP SO THE MARK WILL HAVE ITS KIND OF PRESENCE, AND THEN A NEW SOCCER FIELD, HOW IT MAY WORK IN A ONE COLOR VERSION, JUST TO SHOW YOU HOW THAT DOES WORK. OUR NEXT MARK IS A DEPARTURE, AND IT'S A CONTAINED DESIGN MARK. WE USED THE PALM FORM TO GO UP THE ASCENDER OF THE P, AND THE FINAL PALM CURVES AROUND TO MAKE THE CUP OF THE P. SLIGHTLY ROUNDED SHAPE, SQUARE BOX, AND THAT CAN WORK INDEPENDENTLY, AND THEN THE FONT IN A SLATE BLUE. SO A LITTLE BIT MORE OF A SAGY COLORED GREEN PAIRED WITH THE GOLD, AND THEN THE LIGHT BLUE. THE COLORS ON THE BOARDS WILL REPRESENT THAT MUCH CLOSER. THE THREE EXAMPLES WE WOULD LIKE TO SHARE WITH YOU, HOW IT WOULD LOOK AS AN ICON ITSELF ON A HAT.AGAIN IN SIGNAGE, AND FINALLY IN A ONE-COLOR VERSION. MOVING ON TO OUR NEXT LOGO DESIGN, IN THIS CASE WE HAVE A STYLIZED LANDSCAPE THAT IS OVER A SHIELD-SHAPED CONTAINER HOLDING THE P. IN THIS CASE, THE P HAS A LITTLE BIT OF RUSTICATION. YOU CAN SEE A LINE TO THE LEFT OF THE ASCENDER. ONE TO THE RIGHT OF THE ASCENDER, AND THEN A SLIGHT CURVE ON THE CURVED CUP OF THE P. IT GIVES IT A LITTLE BIT OF THAT POLISHED BUT LIVABLE FEELING AT THE TOP OF THE CREST. THE K FROM PARKLAND IS DESCENDING. YOU CAN READ THE DIVISION BETWEEN PARK AND LAND.
WE HEARD THAT IS SOMETHING WE WANTED TO EXPLORE AS WELL. LET ME PASS THIS BOARD AROUND. AND AGAIN, THOSE THREE EXAMPLES ON A PLAIN HAT, ON PARK SIGNAGE OR ANY SIGNAGE. AND FINALLY THE ONE COLOR VERSION. OUR NEXT MARK IS REALLY BLENDING SOME OF THE HISTORY OF PARKLAND WITH ITS PRESENCE, SO THINKING ABOUT AN ICON THAT KIND OF BLENDS BOTH OF THOSE STORIES, THAT STORY TOGETHER. THE P IS MADE UP OF THE PALM AND THE HORSESHOE.
IT'S KIND OF A CONTAINED LOGO IN THIS CASE, PARKLAND IS IN THE SEREF, BUT THE FONT IS RELATIVELY UNSTYLIZED. AGAIN, THOSE THREE SEPARATE EXECUTIONS. FINALLY THE ONE COLORED VERSION.
OUR FINAL LOGO ITERATION, WE ARE TAKING INSTEAD OF A SHIELD SHAPE, WE ARE TAKING AN EASY STYLIZED SHAPE AND USING THAT AS THE HOLDER OF THAT P. YOU CAN SEE THE TERMINUS OF THE P IS A LEAF SHAPE, BUT IT HAS THE CURVED LINEAR FORM, THE GREAT COLORS, AND THE STYLIZED SERIF FONT FOR THE BASE. THIS LOGO MARK IN ITSELF DOES CREATE A CONTINUOUS PATTERN, SO THOSE CAN LINK TOGETHER, MUCH LIKE A TILE AND CREATE A CONTINUOUS PATTERN.
I'LL PASS THAT ONE AROUND AS WELL.
AND THOSE THREE EXAMPLES. AS AN ICON ON ITSELF. AS AN ICON
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PAIRED WITH THE WORD MARK, AND FINALLY, THE ONE-COLOR VERSION.SO IN FRONT OF YOU, YOU HAVE A MASHUP. WE LIKE TO SHARE THEM AS A GROUP, SO THAT WE CAN LOOK AT THEM, AND THEN FIND OUT WHERE OUR EYES FOCUS AND COMPARE AND CONTRAST THEM AS A GROUP. IF YOU HAVE ANY QUESTIONS, I'D BE HAPPY TO ANSWER THEM.
>> QUESTIONS? CONTAINER WORKS WITH THE ICON ITSELF. THAT BEING SAID, THERE ARE SOME -- WHAT WE HAVE HERE CAN BE ALTERED AND SHAPED AS WELL. GOING IN THIS -- THE ONLY ONE THAT CANNOT TRANSPORT IS LOGO ONE, WHICH IS THE ORIGINAL ONE, BECAUSE IT DOES FEEL LIKE IT'S A DIFFERENT BASE POINT. AS FAR AS FONTS GO, IF WE DON'T LIKE THAT CURVED LINEAR FORM IN THE A., WE CAN LOOK AT SOMETHING LIKE NUMBER FOUR WITH A DESCENDING K OR SOMETHING SIMPLER LIKE NUMBER FIVE. I WILL SAY THAT THE COMPLEXITY OF LOGO NUMBER FIVE REALLY MERITS SOMETHING SIMPLE TO BALANCE OUT.
>> YEAH, I JUST WANT TO FIRST THANK YOU ALL. I KNOW THIS IS NOT EASY. YOU KNOW, LOOKING AT THEM -- I LIKE THE FACT THAT IN TWO, THE LOGO, LETTERING IS BOLDER, GREEN, GOLD. I WAS THINKING WHEN WE WERE TALKING ABOUT COLORS, DARK GREEN, NAVY, GOLD, BROWNS. I DIDN'T SEE ANY BROWNS IN THE REVISED PALETTE, AND THE BLUES AND GREENS COULD BE DARKER. MY ONLY CONCERN WITH -- WELL, MY CONCERNS WITH TWO, WHILE IT'S MY FAVORITE OF THE SIX -- STILL TIEING IN A HORSE TAIL, I DON'T UNDERSTAND THE SWOOPINESS, BUT IT LOOKS BETTER THAN IT DID IN THE FIRST ITERATION. I THINK THAT ONE LOOKS THE BEST ON HATS AND IN THE FIELD, IN TERMS OF IT'S SIMPLE, BUT I DON'T KNOW IF THERE'S A WAY TO SIMPLIFY THE P MORE OR MAKE IT BOLDER. MY CONCERN WITH THE OTHER ONES, LIKE, THREE, FIVE, SIX, I DON'T KNOW THAT THE P REALLY IS AS CLEAR AND DEFINED ON THE HATS AND THE FIELD AND SIGNAGE AND ALL OF THAT STUFF. I DO LIKE THE PARKLAND MAYBE A LITTLE BIT BETTER IN FOUR THAN I DO IN TWO.
IT'S CLASSY AND SIMPLE. >> I'M WITH HIM. I LIKE TWO, BUT I LIKE FOUR THE BEST. I LIKE PORKLAND AND HOW IT SEPARATES. I DON'T LIKE THE TOP THING ON THE P.
>> IT LOOKS LIKE HAIR. >> RIGHT.
>> I LOVE THE P AND THE SHIELD, LIKE THAT.
>> MAYBE IF THERE'S A WAY TO TAKE TWO AND FOUR.
>> MINUS THE TOP PIECE. >> INCORPORATE A BOLDER P LOGO ON A SHIELD? MAYBE THAT'S THE ANSWER. I DON'T KNOW.
>> I LIKE THE P WITH THE LITTLE -- YOU KNOW?
>> I LIKE THAT, TOO. >> I LIKE THAT A LOT. I LIKE HOW IT'S SEPARATED. I LIKE THE BOLDNESS OF TWO FONT. NOT A HUGE FAN OF THE SWOOSH IN THE A. I DO LIKE HOW IT SAYS PARK, LAND. I LIKE THAT. FOR ME, NUMBER FOUR MINUS THE TOUPEE
>> MAYBE WITH A SIMPLER CAP? >> I SAY NO CAP. FOR ME, I'D LIKE MORE SIMPLE. THAT'S JUST ME.
>> THE ONLY PROBLEM THERE, YOU A MONOCOLOR LOGO.
>> A BORDER AROUND IT OR SOMETHING.
>> YOU DON'T NEED TWO COLORS. >> THE P DOESN'T HAVE TO BE WHITE IT CAN BE ANOTHER COLOR. A STRONG GOLD OR SOMETHING AND DARKEN UP THE COLORS. I DO LIKE THE MASHUP OF TWO AND FOUR MAY
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BE THE BEST WITHOUT THE SWIRLIES.>> I THINK THE LOGO IN FOUR, I LIKE THAT A LOT, ACTUALLY.
>> I LIKE THE IDEA OF THE HORSESHOE AS PART OF THE P IN THEORY, BUT SEEING IT IN PRACTICE, I DON'T THINK IT
WORKS. >> IT'S TOO BUSY. MAYBE JUST THE HORSESHOE COULD BE INTERESTING? I LIKE THE
HORSESHOE. >> MY ONLY CONCERN WITH THE SHIELD AND FOUR, IS IT AS EASILY REPLICABLE?
>> YOU CAN MAKE ANY TIME OF SIGN WITH NUMBER FOUR.
>> WHAT DO YOU KNOW ABOUT THAT? >> ANNITA, WOULD YOU LIKE TO GO
BACK TO SEE THE EXECUTIONS? >> MAYBE LIKE A LITTLE GOLD STRIPE ACROSS THE TOP. THAT'S IT. JUST A LITTLE CAP, YOU KNOW
WHAT I MEAN? I DO, TOO. >> IT'S SLIGHTLY RUSTICATED.
>> IS THAT AN ACTUAL WORD? >> YOU JUST MADE THAT WORD UP,
DIDN'T YOU? >> SOUNDS RIGHT TO ME.
>> IT'S BEEN RUSTIFIED. >> I LIKE IT.
>> JORDAN YOU HAVE A COMMENT? YOU DON'T LIKE ANY OF THEM?
>> I'M TRYING TO PULL A KEN CUTLER. IT'S A GOOD DISCUSSION.
I'M ALWAYS VERY OPINIONATED ON LOGO DESIGNS, BUT I'M REACHING IN THE SAME PLACE AS YOU, MAYOR. I LIKE THE APPEAL, AND THERE HAS TO BE MORE THOUGHT INTO THE LOGOS --
>> INCORPORATED INTO THE SHIELDS. SITTING HERE LOOKING, WONDERING IS THERE ANY WAY TO INCORPORATE THE P STARTS OFF AS A RIVER OR SOMETHING ENVIRONMENTAL WITHIN THE P OR A SHADOW LIKE NOT SO DETAILED AND WE HAVE A HARD TIME WITH WHATEVER? I LIKE THAT CLOSE TO THE FONT ITSELF. CAN WE GO BACK TO WHERE YOU SHOWED ALL THE
>> THIS IS WHY THEY DON'T PUT ME IN CHARGE OF THE CLICKER.
THERE WE GO. >> I LIKE NUMBER FOUR THE MOST, BUT WHAT I LIKE ABOUT NUMBER TWO ON THE ACTUAL LOGO ITSELF, A STRONG BASE, A FOUNDATIONAL BASE THEY THINK IF WE RAN THAT THROUGH ON FOUR, IT WOULD GIVE A STRONGER, BIGGER --
>> THICKER -- >> I LIKE NUMBER FIVE'S THICKNESS, BUT I ALSO LIKE THE THIN.
>> YEP. >> SO I'M NOT 100% SOLD ON THE
SWOOP YET, ONLY BECAUSE -- >> I'M NOT NECESSARILY LIKING THE SWOOP SO TO SPEAK. I LIKE HOW IT SEPARATES.
>> SEPARATES IT, UNLESS YOU TRY TO CREATE THE SHIELD IN THE MIDDLE FOR PARK AND LAND SEPARATED. I LIKE THE SIMILAR DESIGN, AND IT'S STILL IN LINE WITH THE REST OF IT, OR EVEN
>> SIX I LIKE, TOO. >> ARE FIVE AND SIX IDENTICAL
JUST BOLDER? >> IT'S SLIGHTLY BOLDER AND
SMALLER. >> I LIKE IT MORE BOLD.
>> YEAH. >> I LIKE TWO AND SIX FONT THE
MOST. FOUR LOGO, AND FIVE. >> I LIKE THE GREEN ON IT
>> DARK GREEN. >> I THINK DARKENING ALL OF THE
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COLORS, THE GREEN, GOLD -->> YOU COULD ALMOST INSTEAD OF IT BEING WHITE, YOU COULD ALMOST
MAKE THAT GOLD. THE P? >> IT MIGHT LOOK MORE PROMINENT
AND LOOK BETTER. >> VACANT SPACE. WHATEVER YOU PUT IT ON TOP OF -- YOU PUT IT ON A RED SHIRT, AND IT'S LIKE GREEN SHIELD WITH RED OTHERWISE WE WILL END UP CHANGING THE
COLOR. >> FOR THE COLOR PALETTE? I MEAN, YOU'RE TALKING TO THE WRONG PERSON. I'M TRYING TO PRESENT ART AND GET WILD AND CRAZY ART. I JUST DON'T THINK IT REPRESENTS KIND OF THE FEEL --
>> IF WE GO WITH THE DEEPER GREEN, WE WOULD TONE DOWN THE REST OF THE PALETTE. WE WOULD HAVE ONE POP OF COLOR THAT YOU
>> IS THERE A WAY WHEN WE GET -- IF WE CAN GET A FEW ITERATIONS OF IT, AND THEN ALSO PUT A SLIDE UP OF SOME OF THE OTHER LOGOS AROUND TOWN IN COMPARISON SO WE CAN SEE THOSE IN REALTIME?
>> ABSOLUTELY. ANNITA HAS BEEN ASSISTING ME WHILE WE WERE
>> IS THERE A WAY TO STRETCH OUT THE SHIELD LONGER SO THE P IS
MORE -- >> IT HAS A LITTLE HEAD ROOM,
MAYBE. >> SUGGESTED WE CAN'T SEE IT.
IF WE COULD MAKE THE FONT ITSELF. THE SHIELD, AND THEN WE TALKED ABOUT IT, THAT WAY I ACTUALLY LIKE THE FONT IN THE
YOU'RE BOTH USING MADE UP WORDS.
>> YOU MAY GET RID OF THE COUNTRY ELEGANT AND GO WITH
RESTICATED. >> RUSTICATED ELEGANT. I LIKE
THAT. >> IF YOU STRETCH THE SHIELD, YOU CAN SEE THE P MORE PROMINENTLY.
>> THE NICE THING ABOUT THE ELEMENT AT THE TOP OF THE FIELD, YOU CAN CHANGE THE COLOR IF WE FIGURE OUT HOW TO UTILIZE THE PALETTE. WE CAN CHANGE IT FOR DIFFERENT ACTIVITIES OR
SERVICES. >> I ALSO THINK TRYING SOMETHING WITH THE P, WELL, LET'S SAY YOU HAVE, YOU KNOW -- -- OR WHATEVER, IT'S MORE OF A BRANDING. YOU KNOW, THE P ITSELF I LIKE IT ON THE LOGO, BUT I WORRY IF YOU LOOK AT ALL OF THAT, YES --
BIT. >> I JUST PULLED UP THE PARKLAND GOLF NEW LOGO WITH A PALM FROND. ON A SHIELD. WE JUST HAVE TO MAKE SURE THERE'S A STRONG DIFFERENTIATION.
>> I LOOKED AT IT, TOO. I NOTICED THE SHIELD IS DIFFERENT
THE WAY -- >> I LIKE SHIELD BECAUSE NOW I'M THE KING AND -- MEAN, WE ARE GOING TO HAVE A COURT GESTURE. NEW TITLES FOR US, BECOMING OF THE NEW PARKLAND.
>> SWORDS BEHIND THE SHIELD? PERFECT.
>> ABSOLUTELY. >> THREE LOOKS LIKE IT'S FOR
THE WHEAT LOBBY. >> ABSOLUTELY.
>> WE ARE NARROWING DOWN THE TARGET.
>> SOME ORGANIC BAKERY. >> I'M NOT OPPOSED TO IN SOME WAY INCORPORATING THE HORSESHOE IN, BUT I DON'T THINK IT'S
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>> MAYBE THE D? >> I DON'T KNOW.
>> I'M WITH YOU ON THAT. >> A WAY TO --
>> CERTAINLY, WE CAN CRAFT IT. >> YEAH, THAT WOULDN'T BE TOO
>> FROM THIS FONT, IF YOU LOOK AT THAT P, IT'S SUBTLE.
>> THE SHADING OF IT. >> OR TAKING P FROM NUMBER TWO AND PUT IT IN THE SHIELD. I DO LIKE THE STRONG BASE.
>> NO, I DON'T THINK SO. >> WAS SAYING IS YOU HAVE THE BASE, MAY NOT BE ABLE TO SEE IT IN THE
>> IF YOU REALLY WANTED TO INCORPORATE A HORSESHOE, MAYBE A VERTICAL HORSESHOE AROUND FOR AN OPTION IN SOME LOGOS AND SOME
>> I GET WHERE YOU'RE GOING. THE ONLY THING I KEEP GOING BACK
TO -- >> ARE WE ACTUALLY DOING LOGOS
ON FIELDS? >> MY POINT IS, YOU HAVE TO ENVISION THIS GOING ANYWHERE IT CAN.
>> YOU PUT THE HORSESHOE IN THE TOP OF THE R OR SOMEWHERE ELSE.
>> I THINK HE WAS TALKING ABOUT OVER.
>> UNDER, SO IT'S VERTICAL FOR GOOD LUCK. YOU CAN'T LET THE
GOOD LUCK SPILL OUT. >> I MEAN, THEY CAN PLAY AROUND WITH IT WITH THE R FOR AN ALTERNATIVE.
>> WHATEVER IT IS, IT'S GOING TO BE EASIER.
>> YEAH, I -- I THINK -- BASED ON OUR CONVERSATION, YOU GUYS
HAVE PRETTY GOOD DIRECTION? >> I THINK WE ARE REALLY CLOSE WITH THE LOGO FOR THE PLAIN TOP AND THE FONT FROM SIX UNDERNEATH IT, RIGHT? IS THAT WHERE WE SETTLED?
>> WELL, TWO, FOUR, SIX FONT COMBINATION SOMEHOW. YOU KNOW A LITTLE BIT BOLDER. I THINK WE ALL SAID WE LIKE THE BOLDNESS OF
>> YEAH. >> AND THEN LIKE TO EVEN HAVE THAT RAISED, RIGHT? IN THE WORD PARKLAND?
>> I DON'T THINK AS BIG AS THAT. I THINK IF YOU MAKE IT, IT
WORKS ITSELF ON NUMBER TWO. >> RIGHT.
>> I THINK THE SERIF MATCHES WELL.
>> AND YOU'RE NOT TAKING THE P LOGO AND MAKING IT THE P IN
PARKLAND. >> THAT'S WHAT JORDAN SAID.
INAUDIBLE ] >> I'M SAYING THE WHOLE THING, THE SHIELD WAS THE FIRST LETTER, AND THEN PARKLAND IS SPELL ODD
OUT. >> YEAH, NO, THE P FONT. THE P
FONT. >> WE COULD UTILIZE THE P FONT.
>> YEAH. >> LOOKING AT THAT, TOO, BUT
>> PARKLAND GOLF. >> WELL, MY QUESTION IS, CAN YOU DO IT -- CAN YOU JUST PRODUCE AN ITERATION THAT HAS A LOGO AND
THEN A-R-K? >> THAT'S WHEN YOU'RE DOING
THE LOGO >> YOU'RE ALWAYS GOING TO PUT THE LOGO ON THE HAT OR WHATEVER. IT'S JUST THE OTHER ITERATIONS.
>> OR WHEN WE SPONSOR AN EVENT? >> THERE COULD BE SOME ITERATIONS, -- ACTUALLY, ANNITA, SHE'S BEING MY HANDS TODAY -- CAN SHOW YOU HOW THAT COULD WORK. THERE COULD BE USES FOR THAT FOR LOGOWEAR FOR SM LOCATIONS.
>> LOOKS PRETTY GOOD. >> YOU DON'T HAVE TO ALWAYS USE IT THAT WAY, BUT IT COULD BE AN ALTERNATIVE.
>> ALL RIGHT, WE ARE DONE. >> NEXT?
>> THERE WILL BE A WHOLE LOGO SYSTEM, A VERSION WITH PARKLAND,
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FLORIDA, A LOT OF ITERATIONS. >> ALL THE LOGO OPTIONS.
>> SO WE ARE FINE. I JUST WANT TO MAKE SURE THEY HAVE DIRECTION. IT SOUNDED LIKE THIS IS IT?
>> WELL, I THINK IT'S COMBINING -- IT'S MASHING THEM UP AND PROVIDING THEM WITH A BUNCH OF DIFFERENT OPTIONS.
>> A FEW ITERATIONS AND TAKING YOUR INPUT.
>> A BUNCH OF DIFFERENT OPTIONS. >> WITHIN THIS CONTEXT.
>> YES. >> INCORPORATING THAT LOGO.
>> AND LIKE MIXED AROUND. >> MAYBE MESS AROUND THE FONT A
LITTLE BIT. >> AND MAKING SURE IT'S DISTINGUISHED ENOUGH FROM THE OTHERS AROUND TOWN INCLUDING
OTHERS WITH THE SHIELD. >> I THINK IT'S ALSO SIMILAR TO
STARTING TO HAVE THAT -- >> REMEMBER, THERE'S FIVE B
>> TO ME IT SOUNDS LIKE WE ARE VERY CLOSE. WE JUST NEED TO --
>> REFINE? >> WHICH YOU'RE ALREADY DOING.
>> WELL, YOU HAVE 30 MINUTES. >> SHE'S LIKE, NO, NO, NO. I
NEED TO SIT AT MY DESK. >> I'M PRETTY IMPRESSED YOU'RE
DOING IT RIGHT NOW. >> I THINK WE ARE IN A GOOD
PLACE. RIGHT? >> I WOULD LIKE TO THANK YOU GUYS FOR YOUR INPUT. IT WAS VERY HELPFUL TO GET TO THE POINT WHERE WE ARE TODAY, AND OF COURSE, HEARING YOUR INPUT TODAY WILL HELP US REFINE IT EVEN MORE.
>> I'M READY TO RUN FOR THE DOOR BEFORE ANYTHING ELSE IS
SAID. >> TODD, I HAVE ONE MORE.
>> I THINK THAT AT THIS TIME THE MAYOR WOULD ENTERTAIN A MOTION
TO ADJOURN. >> I WOULD JUST LIKE TO SAY THANK YOU TO EVERYONE COMING FOR THE CRESCENDO TONIGHT. IT'S A LONG TIME COMING. SERIOUSLY, I KNOW A LABOR, BUT I THINK A LABOR OF LOVE, AND THAT'S WHAT EVERYONE SEES.
>> YEP. >> AND THE GOOD THING ABOUT IT IS A LOGO, ESPECIALLY THROUGH OUR COMPANY IS BUILT BY THE COMMUNITY, SO REFINING IT IS SOMETHING THAT WE LOVE TO DO BECAUSE IT MAKES IT MORE GENUINE AND AUTHENTIC.
>> PLUS YOU KNOW YOU'RE AT THE HOME STRETCH.
>> ALL RIGHT, MOTION TO ADJOURN. >> ALL RIGHT.
* This transcript was compiled from uncorrected Closed Captioning.