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NOT NEW FOR YOU GUYS. IT IS NEW FOR ME.
[1. Call to Order]
WE HAD A WORKSHOP ALREADY. WE WOULD LIKE TO CALL THIS CITY COMMISSION WORKSHOP MEETING FOR CITY OF PARKLAND TO ORDER AT 5 P.M. PLEASE RISE FOR THE PLEDGE. I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA. AND TO THE REPUBLIC FOR WHICH IT STANDS. ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL.[4.A. 505 Design - Town Center Conceptual Design]
>> I GOT TO PRESS THE BUTTON AGAIN.
TONIGHT START -- 505 DESIGN. THE CONSULTANTS WE HIRED TO HELP WORK US THROUGH THE PROCESS OF HOW AND WHAT WE WILL BE DOING WITH THE HERON BAY PROPERTY IN TERMS OF COMMERCIAL.
AGAIN, THIS IS THE FIRST MEETING THAT WE ARE HAVING TOGETHER AS A GROUP. SO WE ARE EXTREMELY EARLY IN THE PROCESS. SO WHATEVER WE DISCUSS HERE, THERE IS GOING TO BE NO DECISIONS MADE.
THERE IS -- YOU KNOW, AGAIN, THESE ARE JUST VERY HIGH-LEVEL DISCUSSIONS TO START THE IDEAS AND TO START EVERYTHING GOING.
THIS PROCESS OVERALL WILL TAKE AT LEAST A YEAR.
I THINK YOUR CONTRACT IS NINE MONTHS.
>> WE ARE LOOKING AT PROBABLY EARLY NEXT YEAR GETTING SOME
JUST SO PEOPLE HAVE AN IDEA EARLY NEXT YEAR, POTENTIAL FOR A CONCEPTUAL. YOU WILL TURN IT OVER TO 505 DESIGN. AND THE FLOOR IS NOW YOURS.
MY NAME IS JOHN WARD. I AM ONE OF THE FOUNDERS OF 505 DESIGN. BOULDER, CHARLOTTE AND SAN FRANCISCO IS WHERE WE ARE LOCATED.
WE SPEND A LOT OF TIME WORK ON BOTH THE PUBLIC AND PRIVATE SIDE OF DEVELOPING STRATEGIES FOR HOW TO UTILIZE REAL ESTATE AND CREATE ALIGNMENT, IN OUR OPINION, BETWEEN THE MARKET, THE COMMUNITY, AND -- AND SO THAT WE CREATE SOMETHING AT THE END OF THE DAY THAT REFLECTS THE VALUES OF WHERE WE ARE.
IT REFLECTS THE VALUES OF THE RESIDENTS THAT ARE HERE.
ALSO IT IS IN ALIGNMENT WITH THE MARKET OUT THERE FROM A -- FROM A USER STANDPOINT AND ALSO FROM A TEN TENETING STANDPOINT.
BY THE WAY I AM WITH 505 DESIGN. CHAD IS WITH LAND DESIGN.
A LAND PLANNING FIRM THAT CHAD AND I PROBABLY HAVE DONE 50 PROJECTS 20G9S. OUR FIRMS HAVE DONE 400 PROJECTS TOGETHER. HE IS FROM A LAND PLANNING STANDPOINT. CHAD?
>> YOU NAILED IT, JOHN. I AM ACTUALLY A LANDSCAPE ARCHITECT, PLANNER. AND EXCITED TO BE HERE.
EXCITED TO LEARN A LITTLE BIT MORE OF THE COMMUNITY A WITH HE DROVE AROUND TODAY. IT WAS REALLY GREAT TO SEE AND
EXCITED TO KICK THIS OFF. >> ALSO WITH US IS KATIE.
>> HI, I AM KATIE. I AM A DESIGN AT 505 DESIGN AS WELL. I AM EXCITED TO GET TO TELL THE STORY OF PARKLAND. I AM EXCITED TO LEARN MORE HERE
TODAY. >> I THINK IT IS GREAT HA SHE SAID, TO TELL THE STORY OF PARKLAND.
THAT IS A LOT OF WHAT WE NEED TO DO AT THE END OF THE DAY.
THAT IS VERY IMPORTANT WHAT WE DO AS A FIRM AND WHY WE THINK AND COME AND DO THIS KIND OF STUFF.
IT IS WHAT GETS US UP IN THE MORNING EVERY DAY.
I DON'T WANT TO INTERRUPT, BUT I AM GOING TO.
CAN YOU JUST GO OVER A LITTLE BIT ABOUT HOW THE PROCESS IS GOING TO WORK FROM -- FROM BEGINNING TO END.
YOU KNOW, IF ANYTHING WORKS OUT PERFECTLY, YOU KNOW, JUST START FROM A TO Z, SO WE CAN ALL UNDERSTAND, YOU KNOW, WHAT YOU ARE GOING TO DO AS FAR AS MEETING WITH THE RESIDENTS, YOU KNOW, HAVING MEETINGS WITH US AS A COMMISSION INDIVIDUALLY, TOGETHER AS WORKSHOP, CITY STAFF, THINGS OF THAT NATURE.
OVERALL. YOU DON'T HAVE TO GO INTO THAT
MUCH DETAIL. >> THAT IS GREAT.
THANKS FOR SUGGESTING THAT. IF THE FIRST PART OF WHAT WE DO IS A LOT OF LISTENING, LOOKING AND UNDERSTANDING.
YOU KNOW, IT'S INTERESTING. WE SAY PEOPLE DON'T GO TO PLACES LIKE HOW -- WHO THEY ARE. BUT IT IS HOW THEY IMAGINE THEMSELVES. A LOT OF WHAT WE DO IN OUR LIVES IS VERY ASPIRATIONAL, SO HOW DO YOU UNDERSTAND WHAT THE VALUES ARE OF THIS COMMUNITY AND UNDERSTAND WHAT THEIR CHOICES ARE FOR SPENDING THEIR ELECTED TIME AND WHERE YOU GO AND HOW YOU CREATE ALIGNMENT WITH ALL OF THAT.
WE HAD DISCUSSIONS WITH EACH OF THE COMMISSIONERS ONE ON ONE, JUST KIND OF INITIAL THOUGHTS ABOUT -- AND YOU KNOW, OUR
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QUESTIONS ARE, WHAT IS PARKLAND TO YOU.WHAT DOES IT MEAN. WHAT IS THE COMMUNITY LIKE? WHAT ARE THE PEOPLE LIKE? WHAT DO YOU VALUE? SOMEHOW FASHGZ LIKE OR DIFFERENT THAN THE COMMUNITIES AROUND THEM. SO I KNOW THERE ARE SOME PEOPLE HERE FROM CORAL SPRINGS. HOW ARE WE LIKE OR DIFFERENT THAN CORPS SPRINGS AND HOW DO WE WANT TO BE ALIKE OR DIFFERENT FROM CORAL SPRINGS AND OTHER CITIES.
WE HAD AN INTERESTING DISCUSSION WITH YOU GUYS.
IT WAS QUITE INTERESTING AND I WOULD SAY -- I WAS TOLD MAYBE IT WOULDN'T BE THIS WAY, BUT AN AWFUL LOT OF SIMILARITIES WHERE WE WERE. THERE IS A DIAL ON WHERE WE ARE ON CERTAIN ASPECTS BUT THAT IS THE FIRST THING WE DID.
NANCY HAD US SET UP TO COME DOWN ON THIS TRIP AND BASICALLY LOOK AROUND. WE GOT A GREAT TOUR OF ALL THROUGH PARKLAND. I THINK WE SAW EVERY SQUARE INCH. KIND OF INTERESTING TO SEE THE DIFFERENCES IN DIVERSITY WHEN YOU LOOK AT THE OLDER PART AND THE NEWER PART. AND THEN THE NEWER, NEWER PART.
WE HAD A MEETING TODAY WITH -- WITH A LOT OF THE STAFF FROM -- FROM PARKLAND AND ALSO SOME PEOPLE FROM CORAL SPRINGS IS PART OF IT. A PRETTY GREAT CONVERSATION OF LISTENING TO ALL THAT. SO WE WILL CONTINUE TO DO THAT.
WE ARE TALK WITH YOU ALL AGAIN TONIGHT, WORKING WITH THE CITY.
WE WILL BE REACHING OUT, TALKING TO OTHER GROUPS ABOUT THOSE -- THOSE SAME KIND OF QUESTIONS. AND OFTENTIMES WE WILL ASK SO A RESIDENTIAL GROUP, MAYBE ONE GROUP, AND WE WILL IDENTIFY THOSE GROUPS AND GENERALLY DON'T GET EVERYBODY IN THE ROOM AT THE SAME TIME BECAUSE EVERYBODY ELS HAD A DOG IN THE FIGHT.
SO WHAT ARE YOUR CONCERNS. AND IT IS NOT AS MUCH WHAT DO YOU WANT. IT'S -- IT'S WHAT SHOULD THIS PIECE OF PROPERTY'S ROLE BE IN THE COMMUNITY.
WHAT DO WE WANT IT TO BE AT THE END OF THE DAY.
IT HAS NOTHING TO DO WITH I WANT IN TENANT AND THAT AND THIS.
BUT MORE TO DO WITH AT THE END OF THE DAY, IT IS GREAT BECAUSE ... SO WE WILL GET A LOT OF DIFFERENT SORT OF ATTITUDES AND VIEW IS OF THAT FROM DISTRICT GROUPS.
AND THAT REALLY GETS ORGANIZED THROUGH THE CITY IN TERMS OF WHO WE TALK TO. SO WE WILL GO THROUGH THAT.
ONE OF THE THINGS WE ARE GOING TO DO TONIGHT, WE ALREADY ARE TALKING ABOUT WHAT IS OUR SITE AND WHAT TO FIT ON THE SITE AND HOW DO WE BEGIN AS A GROUP WHAT ARE WE DEALING WITH, WHAT DOES THAT MEAN AND WHAT ARE OUR OPPORTUNITIES.
WE ARE NOT GOING TO SAY WHAT IS IT WHAT WE DO BUT OPPORTUNITIES AND LOOK AT THAT. WE WILL HAVE SOME MEETINGS AS MENTIONED WILL BE ORGANIZED BY THE CITY.
WE WILL BE SKETCHING AND DRAWING INTERNALLY.
CHAD WAS ALREADY DOING THAT TODAY AS WE BEGIN TO TEST IDEAS, THOUGHTS AND IDEAS OF WHAT WE MIGHT DO.
THE OTHER THING IS TESTING THE MARKET.
HOW VALUABLE IS THIS SITE IN THE MARKET MOP REALLY WANTS TO BE H HERE.
YOU HAVE A STUDY THAT YOU GUYS HAVE DONE AND WE KNOW PEOPLE IN THE THIS BUSINESS. LOOK AT THE SITE.
LOOK THE MARKET. TELL ME WHAT YOU CAN DO.
GUYS DO -- YOU DO A LOT OF STUDY AND WHAT NOT, THEY ARE NECK IS NOT ON THE LINE. THE DEVELOPER'S NECK IS ON THE LINE. WHAT CAN HAPPEN? WHO DO WE GET HERE? AND INFORM THE PLAN LIKE THAT.
WE TALKED OF POTENTIAL MAJOR TENANTS WHO MIGHT BE ON IT.
CAN I TALK ABOUT THAT? NEVER KNOW -- TIMES TENANTS YOU CAN'T SAY THEIR NAME IN PUBLIC UNTIL YOU KNOW THEY ARE COMING .APPEAR LIFETIME FITNESS THAT IS INTERESTED.
SO IS THAT SCALE OF THAT RIGHT FOR THIS SITE? IS THAT THE RIGHT USER FOR THE SITE? WHAT DOES IT BRING FOR US AND WHAT DOESN'T IT DO FOR US.
WHEN WE ARE LOOKING AT PLANNING AND THOUGHTS OF WHAT TO DO.
TEST IN THE MARKET ABOUT WHAT REALLY CAN WORK AND WE WILL BE BACK AND FORTH WITH YOU GUYS. THIS IS WHERE WE ARE.
THIS IS WHAT WE SEE. AND CONTINUE TO LOOK FOR GUIDANCE AS WE MOVE FORWARD. SO SKETCHES AND DRAWINGS.
WE WILL HAVE -- WE WILL BE USING A LOT OF IMAGERY IN TERMS OF -- THESE ARE THE CHARACTER PLACES THAT WE ARE THINKING ABOUT.
WE MAY REFER TO PROJECTS TO SAY, LOOK, SOME ATTRIBUTES HERE THAT WE THINK MIGHT BE GOOD AS PART OF THIS.
TAKE A LOOK AT THAT AND SEE WHAT YOU THINK.
CONTINUE TO GO THROUGH ITERATIONS OF THE PLAN.
INITIALLY WE WILL HAVE A NUMBER OF PLANS TO BE LOOKING AT.
WE MAY BE ASKING PEOPLE'S OPINIONS DOES THAT WORK OR DOES THAT NOT WORK. AND FEEDBACK BACK -- BACK INTO THE CITY. AND HOPEFULLY WE WILL GET THAT NARROWED DOWN TO A PREFERRED PLAN.
AND AN AT THAT TIME DUDE WHAT IS THE CHARACTER AND DIRECTION WILL
[00:10:05]
BE AS KATIE SAID TO FLESH OUT THE PARKLAND STORY AND WHAT IT MEANS TO THE PROJECT. THE PARKLAND PROJECT, WE HAVE A RESTAURANT AND THIS AND THAT. THIS IS THE ROLE IT PLAYS IN THE CITY AND PART OF THE HEATBEAT THAT WE THINK IT COULD BE.FOR US WE DON'T GO AWAY, DRAW IT AND COME BACK AND SAY GUYS, THIS IS WHAT WE DO. IT HAS TO CONTINUE TO BE MASSAGED ALL OF US AS GROUP, DO IT ALL TOGETHER.
AT THE END OF THE DAY A LOT OF DESIGN FIRMS THAT SAY THE VISION. AND YOU ARE A PICK PERSON OF MY VISION AND WHAT WE WOULD LIKE TO SEE HERE.
OUR JOB AS STRANDS LATER TO LISTEN TO THE MARKET, LISTEN TO WHAT THE COMMUNITY WANTS AND FIGURE OUT A WAY TO PULL OUT TOGETHER AND SAY, OKAY, THIS IS WHAT I THINK IS AN EXAMPLE OF WHAT YOU ARE LOOKING FOR. BECAUSE I THINK AT THE OTHER DAY FOR ME NOW, WE WILL GET DONE WITH A PROCESS.
HOPEFULLY YOU ARE GOING TO HAVE A DIRECTION THAT YOU FEEL IS APPROPRIATE AND THEN FEEL WHO IS GOING TO GO DO THIS? WHO IS GOING TO MAKE THIS HAPPEN? THAT WHOLE PROCESS NOW. SO THEY ARE GOING TO HAVE THINGS THAT THEY WANT TO DO OR NOT DO. HOW ARE WE CLEAR ABOUT WHAT OUR GOALPOSTS ARE AND WHAT NEEDS TO BE MET SO AS THE PROJECT EVOLVES, WE STAY ON MESSAGE. THE NARRATIVE IS THE REAL PART.
THIS -- I DON'T KNOW WHAT THE NAME OF THIS IS, X PROJECT IS.
AND EVERYTHING WE DO IS IN SERVICE TO THAT NARRATIVE AND THAT ATTITUDE ABOUT WHAT WE ARE DOING.
SO THAT'S SORT OF IT. >> I APPRECIATE THAT.
I JUST WANT TO BREAK IT DOWN A LITTLE BIT JUST SO WE CAN UNDERSTAND. I THINK WHAT IS IMPORTANT FOR THE RESIDENTS WHO MAKE SURE WE CONTINUE TO BE HOLD SOME PATIENCE, RIGHT. THIS IS A PROCESS WHICH WE ARE LISTENING. WE ARE GOING TO PUT SOME THINGS OUT THERE AND WE ARE GOING TO MASSAGE THOSE TO SEE WHAT FITS IN THE COMMUNITY, BUT IT WILL BE A LOT OF INTERACTION BACK AND FWORT 505 AND THE RESIDENTS. WITH THE COMMISSION AND THE RESIDENTS. WITH THE RESIDENTS AND THE RESIDENTS. IT IS FOR EVERYBODY TO LISTEN TO VOICE THEIR OPINIONS BUT UNDERSTAND THIS IS A PROCESS.
WHAT YOU SEE MAY BE IT. BUT MAY MAKE FIVE, TEN, 15, 20 ALTERATIONS BEFORE WE FINALLY GET TO YOU KNOW SOMETHING WE CAN I AGREE UPON. AGAIN, YOU THROW THAT IN -- AGAIN, I DON'T WANT TO GET TOO AHEAD OF MYSELF, BUT AFTER THIS PROCESS IS OVER WE PRESUMABLY GO INTO ANRFP PROCESS THAT WILL BRING IN THE DEVELOPER AND CHANGE THAT CONCEPT TO SOME DEGREE. WE HAVE GOTTEN OUR VISION AND OUR NARROW PLACE AND POTENTIALLY WE HAVE TO MODIFY THINGS A LITTLE BIT DIFFERENTLY BECAUSE YOU TALK A LOT ABOUT ECONOMICS AND POLICENING TO THE MARKET, WHAT THE MARKET IS TELLING YOU THAT TELLS YOU WHAT DO YOU NEED AT THIS FACILITY TO MAKE SURE IT IS ABLE TO BE SUSTAINABLE, BIG BOX, SMALL BOX.
THAT IS IMPORTANT SUSTAINABILITY.
WE DON'T WANT TO BUILD SOMETHING THAT PEOPLE DON'T COME TO.
THAT NEEDS TO BE SUCCESSFUL. WHAT THAT ULTIMATELY LOOKS LIKE, THE MARKET WILL HAVE A LOT OF FEEDBACK FOR US ON THAT.
I FEEL CONFIDENT AND COMFORTABLE THAT WE PICKED THE RIGHT CONSULTANT TO HELP US THROUGH THE PROCESS.
EVERYTHING YOU SAID TO US TONIGHT AND EVERYTHING YOU SAID TO US BEFORE GIVES ME AN EXORBITANT AMOUNT OF CONFIDENCE THAT WE PICKED THE RIGHT PERSON. BUT WE NEED TO REMIND THE RESIDENTS THIS IS NOT SOMETHING THAT WILL HAPPEN TODAY.
NO NOT SOMETHING THAT WILL HAPPEN, YOU KNOW, TOMORROW.
VOICE YOUR CONCERNS. LET US KNOW WHAT YOU HAVE TO SAY, BUT LET'S WORK THROUGH THE PROCESS TOGETHER AS A COMMUNITY RATHER THAN, YOU KNOW, GET ON EACH OTHER.
I DON'T WANT THIS OR THAT. HAVE AN OPEN MIND AND SEE WHERE
THE PROCESS TAKES US. >> AND I THINK YOU MADE AN INTERESTING COMMENT, I DON'T WANT THIS.
I DON'T WANT THAT. I DON'T KNOW WHAT I WANT YET BECAUSE I DON'T KNOW WHAT I AM YET.
A STORY WE ARE GOING TO NARRATE AND A STORY WE ARE GOING TO GENERATE. AT THE END OF THE DAY THIS IS OUR NORTH STAR. IF WE SAY, WELL, I DON'T LIKE THE COLOR BLUE. THE QUESTION IS, WHAT WE ARE LOOKING AT IN SERVICE TO THE NARRATIVE THAT BUILDS THE EMOTIONAL CONNECTION TO THE COMMUNITY.
AND SO I TALK ABOUT -- AT THE END OF THE DAY, WE CAN'T TO CREATE A EXECUTABLE STRATEGY THAT -- THAT IS TRUE TO THE NARRATIVE. THAT IS THE GOAL.
SO IF WE CAN GET THE NORTH STAR RIGHT, THEN THAT'S WHY YOU -- WE KIND OF DO PLANNING AND DRAWINGS BECAUSE YOU ARE TRYING TO GET
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STUDIES AND UNDERSTAND THAT, BUT AT THE SAME TIME, WE ARE CONTINUING TO WORK ON THE EMOTIONAL SIDE OF WHAT WE ARE DOING AND THAT IS, LIKE, VERY IMPORTANT WHY YOU DON'T JUST DO A MASTER PLAN AND GO DO IT. THE MASTER PLAN -- HOW DO I MAKE A DECISION SOMETHING I AM GOING TO DO WHETHER I LIKE IT OR NOT OR IS IT TRUE TO WHAT I AM TRYING TO CREATE CITY END OF THE DAY. A STRATEGY THAT IS CONSISTENTWITH THE GOALS OF OUR COMMUNITY. >> RIGHT.
THANK YOU FOR EVERYTHING YOU SAID TO DATE.
I KNOW YOU HAVE A PRESENTATION FOR US TO SPARK ADDITIONAL
AND PRESENTATION IS A STRONG WORD.
I THINK THAT -- AGAIN, AS PART OF THE PROCESS AS WE ARE GOING THROUGH, IT IS EDUCATING ALL OF US.
EDUCATING YOU GUYS ABOUT HOW WE ARE THINKING OF THE SITE.
AND EDUCATING US WHAT YOUR REACTIONS ARE.
SO ONE OF THE THINGS THAT WE DID.
WE HAVE A 34, 35-ACRE SITE. AND THERE HAS BEEN, YOU KNOW, A LOT OF DISCUSSION ABOUT HOW MUCH DO WE PUT ON THAT SITE.
AND THEN WHAT ACCOUNT SITE HOLD. AND IF SOMEBODY THROWS OUT A SQUARE FOOT AND NUMBER, WHAT DOES THAT MEAN.
SOMEBODY CAN SAY, 200,000 FEET. 200,000 FEET? WELL, WE HAVE A NUMBER OF PROJECTS THAT WE ARE JUST GOING TO SHOW THAT -- THAT TALK ABOUT WHEN YOU START LOOKING AT WHAT IS MY PROPERTY. I MEAN -- LOOK, WE ARE PROFESSIONALS. WE HAVE DONE THIS BEFORE ARTED LOOKING AT THE PROBABLY AND THE SITE.
WE WERE SURPRISED WHAT WE COULD OR COULDN'T DO ON THE SITE.
LET'S -- START WITH THIS. >> ARE WE JUMPING THAT FAR AHEAD? PI DON'T KNOW. NO, I AM OKAY WITH STARTING LIKE THIS. I THINK PART OF WHAT WE STARTED -- AND WE JUST THREW SOME THINGS UP HERE.
IT WOULD BE INTERESTING TO SEE PEOPLE'S REACTIONS.
AGAIN, THIS WAS ALL -- THIS WASN'T A GROUP TOGETHER WE ASKED THIS. THESE WERE INDIVIDUALS.
I WILL TELL YOU AN AWFUL LOT OF CONSISTENCY OF WHAT WE HEARD.
ONE OF THE THINGS WE HEARD OF PARKLAND, VERY MUCH A BEDROOM COMMUNITY. PEOPLE LOVE TO LIVE HERE.
IT IS VERY HOMETOWN. IT IS A VERY CLOSE-KNIT FAMILY OF RESIDENTS, PART OF THIS COMMUNITY.
I HAVE NOT BEEN HERE BEFORE WE DROVE AROUND TODAY AND LAST NIGHT. YOU COULD SEE THAT.
THERE WAS -- YOU CROSS OUT OF THE PARKLAND, IT CHANGES IN A HU HURRY.
SO I CAN KIND OF SEE WHY PEOPLE WERE SAYING THAT.
DIVERSE. A LOT OF TRAILS AND PARKS.
TRAILS AND PARKS. ONE OF THE THINGS I HEARD I AM NOT SURE WE WANT ANOTHER PARK. A DIFFERENT KIND OF EXPERIENCE FOR OUR RESIDENTS. FAMILY ENVIRONMENT AGAIN.
GREAT PLACE TO RAISE KIDS. LOTS OF GRIN SPACES.
AND I THOUGHT THIS WAS A GREAT COMMENT.
A PLACE THAT PEOPLE ENVISION AND THEY NEVER FIND AND PARKLAND WAS AT. A PLACE THAT I ALWAYS VISIONED AND THEN I CAME HERE AND FOUND IT.
I THINK THERE IS PROBABLY A LOT OF TRUTH IN THAT.
WHAT WOULD YOU LIKE? DO YOU WANT A SUCCESSFUL TOWN CENTER. I AM NOT SURE WHAT THE RIGHT WORD WE ARE DOING. IT TOWN CENTER, VILLAGE? TOWN CENTER CAN BE ALL OVER THE PLACE.
A HALF MILLION-SQUARE-FOOT TOWN CENTER.
I LIKE TO USE THE WORD VILLAGE OR HEARTED FOR THE COMMUNITY.
WE WOULD LIKE TO HAVE SOME SORT OF ENTERTAINMENT.
WHAT DOES THAT MEAN? WHY WHERE CAN I GO IN THE EVENING TO MEET MY FRIENDS AND DO THAT.
DEFINING WHAT ENTERTAINMENT IS? WE WILL BE LOOKING AT THE USES AND WHO WANTS TO COME AND WHAT DO WE WANT.
THE OTHER QUESTION IS, WHEN YOU LOOK AT AN ENTERTAINMENT COMPONENT, HOW DOES IT FIT WITH THE NARRATIVE AND HOW DOES IT FILL WITH THE OTHER USES THAT WE WANT.
THAT IS VERY IMPORTANT. SECOND PLACE IN THE COMMUNITY.
I KIND OF SAY FIRST PLACE IN YOUR HOME.
SECOND PLACE IS WHERE I DO GO TO OCEANIZE AND MEET MY FRIENDS.
WHEN AUNT MARTHA COMES TO TOWN, WHERE DO I TAKE HER.
WHERE DO I GO. IF I CAN STAY IN PARKLAND TO DO THAT, THAT WILL BE REALLY GREAT. A GREAT PROGRAM, PUBLIC SPACE.
TO HAVE A PLACE WHERE THE CITY CAN ACTUALLY PROGRAM AND USE PLACES TO GATHER, SMALL RESTAURANT.
PLACES TO GO OTHER THAN PARKS. PEOPLE SAY I HAVE A LOT OF PARKS TO GO TO, WHERE ELSE CAN I GO. A PLACE TO GATHER WITH MY NEIGHBORS. A PLACE THAT CAN BE A HEART OF THE COMMUNITY. LIKE IT TO BE VERY PEDESTRIAN VERSUS VEHICULAR AND HOW IT YOU IT HELP US MAINTAIN OUR SENSE OF COMMUNITY. ONE OF THE THINGS WE POINT OUT IF WE THINK OF NORTH STAR ABOUT THE EQUALITIES.
AND THEN THAT'S IT. WE GOT RID OF THE OTHER ONE.
I MEAN OBVIOUSLY AS WE ARE LISTENING AND TALKING WITH YOU ALL, WE ARE PREPARING TRUE PLANNING, BASE MAPS AND SOME ANA ANALYSIS.
THIS IS QUICKLY GOING THROUGH THIS.
DEVELOPMENT, ACCESS POINTS, CIRCULATION.
[00:20:01]
OBVIOUSLY THE FENCE AND THE NEW TRAIL IMMEDIATELY TO THE WEST OF THIS SITE IS A NEW COMPONENT. MANY OF US STAYED AT THE HOTEL JUST SOUTH LAST NIGHT AND JUST SEEING THAT GENERAL CONTEXT.A LOT OF THESE DIAGRAMS. AS JOHN SAID, WE CAN DIVE INTO -- AS -- AS WE WERE LOOKING AT THE SITE STARTED THINKING AND BRAINSTORMING AND MANY OF YOU GAVE GOOD EXAMPLES OF PROJECTS AND WE ARE NOT NECESSARILY SAYING THE 10 TO 12 CASE STUDIES ARE WHAT WE ARE GOING TO DO. THEY ARE NOT WHAT WE ARE GOING TO DO. IT IS MORE TO GIVE US A SENSE OF SCALE. SOME OF THESE PLACES WE HAVE BEEN AND YOU ALL HAVE BEEN. AND START TO OVERLAY THIS ON THE
SITE. >> FOR ALL OF YOU OR ANYBODY THAT IS LISTENING, YOU CAN SEE THE NAME OF THE PROJECT.
GO GOOGLE EARTH AND YOU WILL SEE, WOODLAND -- EVEN THE AREA THAT CHAD OUTLINE IS A PRETTY BIG PROJECT.
AND TAMPA DOESN'T LOOK THAT BIG ON OUR SITE.
>> I THINK SOME HAVE DIFFERENT CONTEXT RELATIONSHIPS.
SO THIS IS PART OF THE WOODLANDS, WHICH IS A PRETTY AFFLUENT COMMUNITY NORTH OF HOUSTON.
THERE IS A REGIONAL MALL TO THE EAST OFF AERIAL, BUT THIS IS REALLY WHAT I WOULD SAY THE RESIDENTS OF THE COMMUNITY FEEL AS IF THIS IS THEIR HEART, THEIR GATHERING AREA.
THEY ARE HAVING EVENTS FROM, YOU KNOW, SMALL MUSIC VENUE TO -- AND YOU CAN SEE A LARGE MUSIC VENUE ON THE --
>> I DON'T MEAN TO INTERRUPT YOU, JUST SO WE ARE CLEAR WHAT WE ARE LOOKING AT IS AN OVERLAY OF THIS PROJECT ON TOP OF WHAT
OUR PROJECT LOOKS LIKE? >> YEAH, SO THE OUTLINE ON THE LEFT, THE PINK, TRANSLATES TO THE SAME KIND OF PINK OUTLINE ON
THE SITE. >> THE THING THAT LOOKS LIKE A SHIP IN THE MIDDLE OF THIS IN GREEN, THAT IS THE --
I JUST WANT TO MAKE THAT CLEAR SO EVERYBODY UNDERSTANDS WHAT
THEY ARE LOOKING AT. >> IT COULD BE A SHIP, I GUESS.
>> THAT SHIP IS THAT KIND OF -- >> MIGHT HAVE SAILED.
>> OVAL GREEN SPACE. IT HAS A MOP JET FOUNTAIN.
IT HAS A KIND OF INFORMAL STAGE. BUT THEY ARE USING THIS MORNING TO NIGHT. ALL HOLIDAY CELEBRATIONS.
CIRCULATION ALL AROUND. BUT IT IS PROBABLY ABOUT TWO ACRES, SO WE HAVE VERY SMALL. AS YOU CAN SEE THOUGH, WHAT HELPS DEFINE THIS SPACE IS TWO- AND THREE-STORY BUILDINGS AND JUST ONE OF THE CASE STUDIES. THIS IS A GREAT PROJECT IN NORTHERN CALIFORNIA. COUNTY MART IS KIND OF A SERIES OF RETAIL COMMERCIAL DESTINATIONS, MOSTLY IN CALIFORNIA. BUT WHAT IS OUTLINED HERE IS KIND OF THE MAIN CORE OF THAT DEVELOPMENT, NOT INCLUDING THE -- THE PARKING -- THE SURFACE PARKING THAT SURROUNDS THIS, AND HAS MORE OF AN INFORMAL KIND OF COLLECTION OF PROBABLY FIVE, SIX, SEVEN BUILDINGS THAT DEFINE A GREEN SPACE.
THEY ARE HAVING FARMER'S MARKET HERE WITHIN THE CENTER CORE AS WELL AS IN THE PARKING AREAS. BUT AS YOU CAN SEE, YOU KNOW, PRETTY SMALL AND CONTEXT ON THE SI
SITE. >> YOU CAN KIND OF GET A SENSE OF THE PUBLIC SPACE. SMALLER BUILDINGS AND IT WHATNOT. IT IS SORT OF MORE MUCHED OVER TIME. WHAT IS INTERESTING, WHAT DID YOU SAY THE SQUARE FOOT AND OF THIS WAS?
RIGHT-OF-WAY, 80,000 FEET. >> 180,000.
>> THAT'S WHAT I THOUGHT, 180,000 FEET.
THAT IS PRETTY CONDENSED, RIGHT? OH, SORRY.
MOSTP -- IT IS BETTER IF YOU DON'T HEAR ME.
>> ALPHARETTA DIDN'T HAVE A DOWNTOWN OR NEEDED A LITTLE BIT OF REVITALIZATION, SO HAS CREATED KIND OF A NEW DOWNTOWN CORE. SMALL GREEN SPACE.
THIS ONE IS SURROUNDED BY WRAPPED RESIDENTIAL, BUT WHAT IS IT, 17 ACRE OUTLINE IN PINK. BUT VERY, YOU KNOW, SYMMETRICAL.
WE ARE TALKING OF GENERAL PLANNING.
SYMMETRY VERSUS SOME OF THESE PLANS HAVE MORE FREE-FLOWING, NATURAL ARRANGEMENT. SO IT HAS A SIMPLE RECTANGULAR LAWN. BUT, AGAIN, IT IS PROBABLY USED MORNING OR NIGHT, YOGA TO CONCERTS TO FESTIVALS.
YOU WANT TO TALK ABOUT THIS? YEAH, SO AT SOME POINT, WE MAY WANT TO SHOW YOU MORE IMAGES OF THIS PROJECT.
I PERSONALLY THINK THERE IS A LOT OF SIMILARITIES.
THIS IS KINGSLEY. IN FORT MILL, SOUTH CAROLINA.
[00:25:03]
IT HAS -- AND, AGAIN, I DON'T WANT TO SCARE PEOPLE WITH SQUARE FOOTAGE, BUT IT IS ABOUT 160,000 SQUARE FEET OF PRIMARILY FOOD AND BEVERAGE. I THINK SOMEBODY -- THANK YOU.YOU HAVE BEEN THERE. IT'S PRIMARILY FOOD AND BEVERAGE. THERE IS SOME MORE CONVENIENCE RETAIL. SOME OFFICE ABOVE RETAIL AS PART OF THIS PROJECT. IT WAS DEVELOPED SORT OF ONE BUILDING AT A TIME. THE ATTITUDE AND THE DESIGN OF THE BUILDINGS WAS DONE UP FRONT AND NOBODY CAN COMING IN WITH THEIR PROTOTYPE. CREATE THE NARRATIVE TO CREATE THE FEELING OF THE SPACE. AND IT HAS A -- ABOUT A SIX-ACRE LAKE THAT IS PART OF IT. A NUMBER OF THE RESTAURANTS ARE ON THAT LAKE. BUT YOU CAN SEE THAT PROJECT, HOW THE SIZE OF THAT SORT OF FITS ON OUR SITE SO I KNOW YOU ARE THERE AND GIVES ME A GOAL. WE KNOW HOW BIG OR HOW LITTLE THIS IS. GO TO THE NEXT PICTURE.
>> THAT IS A GREAT MAIN STREET. THE LENGTH OF THE MAIN STREET IS PRETTY MANAGEABLE. DIFFERENT THAN THE OTHERS NOT NECESSARILY A GREEN. A SMALL ONE IN THE PHOTO AND TAKEN ADVANTAGE OF WATER SIDE DINING AND A GREAT MAIN STREET ENVIRONMENT. SO THIS IS A FAIRLY LOW DENSE, LOW SCALE PROJECT, YOU KNOW. I MEAN, WE HAVE EVERYBODY FROM A BUTLER BUILDING WITH A SWIM CLU TO RESTAURANTS, LITTLE BIT OF RETAIL AND, AGAIN, THE OFFICE ABOVE SOME OF THE RETAIL, THE MORE EXPERIENCED RETAIL WHICH IS PART OF IT.
ABICO WAS MENTIONED AS A CASE STUDY, NOT NECESSARILY AS A GOOD ONE. THIS HAS A -- A GREEN AREA THAT KIND OF THE OVERALL PLAN RADIATES FROM.
ON THE PLAN ON THE LEFT. THEY HAVE SMALL MUSIC VENUES.
THEY HAVE EVENTS. THEY SHUT DOWN THE STREET.
AGAIN, A MANAGE YOU BELIEVE KIND OF MAIN STREET, EAST TO WEST.
AS YOU CAN SEE ONE THING THAT WAS MENTIONED EARLIER WAS THE SCALE OF THE BASEBALL FIELD IS ALSO JUST AN INTERESTING THING TO -- TO SEE COMPARABLE TO THE SITE ON THE RIGHT.
FAIRLY DENSE PROJECT. >> THERE ARE DECKS ONE BLOCK DOWN, BUT I AM ASSUMING RESIDENTIAL AND SOME OFFICES ABOVE GROUND FLOOR RETAIL. FOOD AND BEVERAGE PROBABLY MOSTLY ON THE CORNER IF I REMEMBER RIGHT.
A GREAT PROJECT. MAYBE NOT GREAT AT INCEPTION, BUT A GREAT REVITALIZATION AND RENOVATION.
AND NOT NECESSARILY GREEN SPACE, BUT THEY ARE INFUSING A LOT OF GREEN AND GREAT PLANTING ALL THINGS THAT ARE IMPORTANT TO THE CITY OF PARKLAND. GREAT SPLASH PAD.
GREAT CIVIC ACTIVATION. AGAIN PRETTY DENSE.
IT HAS SECOND-FLOOR RETAIL. AND IT ALSO HAS SOME NEW RESIDENTIAL POPPING UP ON THE KIND OF EDGES.
USED TO BE CITY CENTER. LOTS OF PLANTING.
BOTTOM ART. FAKE TREE THAT IS LIT UP AT NIGHT AS A GATHERING ELEMENT. BRINGS DEFINITELY A -- I THINK THE CROSS SECTION OF FAMILY FRIENDLY TO ADULT OR EVEN GETTING OLDER IN THE YEARS. I THINK THAT CROSS SECTION WAS TALKED ABOUT A LOT IN SOME OF OUR ONE ON ONES.
>> SORRY, THAT IS OFF A MAJOR THOROUGHFARE.
RIGHT OFF A HIGHWAY. >> AND A LOT OF SQUARE FOOTAGE THERE. BUT AGAIN, PART OF THIS IS WHAT CAN ONE SEE IN A MARKET TO GET TO UNDERSTAND IT IS YOU GUYS OR SITTING IN THE AUDIENCE OR SEEING IT.
HOW DO I BEGIN TO UNDERSTAND WHEN I LOOK AT THAT PLACE.
HOW MUCH LAND WAS THAT ON AND HOW DOES THAT RELATE TO WHAT I AM DOING. I THINK A NUMBER OF THINGS WE ARE SHOWING WE WOULDN'T GO THIS DENSE.
WE WOULD AND SHOULD. ONE, I DON'T THINK THE MARKET WOULD TAKE IT AND, TWO, I DON'T THINK IT IS RIGHT FOR THE COMMUNITY. AGAIN WHEN SOMEBODY THROWS OUT A NUMBER, THEY ARE GOING TO GO, OH, NOT REALLY ALL THAT BAD.
I SEE THAT PROJECT AND HOW IT RELATES TO THE SIZE OF MY PRO PROPERTY.
>> THIS IS AN INTERESTING ONE VERY DIFFERENTLY THAN THE
[00:30:01]
PREVIOUS. KIND OF THE MIDDLE OF NOWHERE IN CALIFORNIA. AWAY FROM THE TRUE DOWNTOWN AND BUENA VISTA, BUT IT IS KIND OF SETTING ITSELF UP AS MORE OF A VILLAGE AROUND A VERY MANAGEABLE GREEN SPACE AND SIZE COMPARISON.A COOL ONE TO DRIVE AROUND OR SEE ON GOOGLE STREET VIEW.
>> TO GO BACK, THE GREEN SPACE SITS ON THE ARKANSAS RIVER.
AND THAT HAS ONE OF THE GREAT KAYAK --:SURF PARK FOR KAYAKS.
A WATER AMENITY AND A PARK ON THE WATER START HAVING THE COMMERCIAL AROUND THE PARK AND SOME RESIDENTIAL THAT SPINS OFF OF THAT PARK. SO THAT DEPENDING ON HOW MUCH COMMERCIAL WE CAN GET ON 9 SITE. WHAT DO WE TO DO MAKE THIS FEEL LIKE REAL PLACE? LIGHTS AT NIGHT? HOW DO WE DEAL WITH ALL THAT. AND WHAT ARE COMPONENTS WE NEED TO THINK ABOUT AS WE ARE DOING THIS AND HOW DOES I KNIT TOGETHER IF WE USE THIS VILLAGE IF I CAN USE THAT WORD.
WHAT COMPONENTS TO HAVE IN THOSE I WILL HAVE.
>> AS WELL QUICK QUESTION -- YOU LOOK AT THESE, REQUIRES PARKING.
SOME RATIO IF WE ARE THINKING OF NATURAL USE OF THE LAND OPPOSED TO HOW MUCH IS DEDICATED FOR PARKING.
>> WE HAVE A REQUIREMENT OF PARKING PER SQUARE FOOT.
I DON'T KNOW AN ACRE OF PARKING HOW YOU WOULD FIGURE THAT.
>> FOUR TO FIVE PER 1,000 SQUARE FEET OF COMMERCIAL.
>> RIGHT, PARKING SPACES. BUT YOU ARE TRYING TO GET A SEVERANCE HOW MUCH LAND YOU HAVE FOR THE PARKING.
>> YEAH, YOU ARE GIVING THE OVERLAY AND OBVIOUSLY WE HAVE OUR SIZE OF LAND, BUT WE NEED TO BE COGNIZANT WHETHER IT IS PEDESTRIAN VERSUS CAR, STILL PEOPLE ARE GOING TO HAVE TO GET
THERE. >> SOMETIMES I THINK WE ARE NOT ARCHITECTS AND PLANNERS, WE ARE PARKING CONSULTANTS.
WE ARE WORKING ON A PRETTY SIZABLE PROJECT DOWN THE ROAD FROM YOU GUYS IN MIRAMAR. AND I THINK OUR LEAD GUY IS ABOUT TO QUIT BECAUSE ALL HE DOES IS COUNT PARKING SPOTS.
FORMULAS ON RESTAURANTS HAVE A CERTAIN PARKING REQUIREMENT.
AS WE DRAW, THAT WILL ALL -- WE WILL HAVE THAT AS PART OF THAT FROM A PARKING STANDPOINT. SO I DON'T -- I CAN'T TELL YOU AN ACRE PER, BECAUSE WE FIGURE OUT BASED ON THE USES AND WHERE
THAT IS. >> THAT WILL BE DETERMINED ON
THE DENSITY OF THE SPACE ITSELF. >> EXACTLY, YES.
>> HE WAS GOING TO SAY 50% BUT I DIDN'T WANT TO SCARE ANYONE.
IF YOU LOOK AT THE LEFT IMAGE, IT SHOW IS THE CORE OF BUILDINGS, BUT YOU CAN SEE THERE IS SURFACE PARKING ON THE NORTH AND SOUTH OF THAT THAT PROBABLY --
>> THAT'S WHY I AM ASKING. WE HAVE SEEN PROPOSALS IN THE PAST AND PEOPLE HAVE DONE DESIGN WITH PARKING GARAGES THAT ARE SOMEWHAT SUBTERRANEAN EVEN THOUGH IT LOOKS LIKE IT IS ABOVE GROUND. I JUST WANT TO BE COGNIZANT OF THE FACT THESE ARE ALL SOMEWHAT -- AT LEAST FROM WHAT I UNDERSTAND SOMEWHAT MORE -- MORE URBAN AREAS, IT LOOKS LIKE.
WHEREAS, I DON'T KNOW PERSONALLY THAT I WANT TO SEE -- NO MATTER WHAT IS IN THE MIDDLE OF IT SURROUNDED BY CONCRETE.
AT LEAST FROM A PLANNING STANDPOINT HOW TO MANAGE OR AVOID IT. NO MATTER HOW GREEN YOU MAKE IT, IF YOU PUT IT MIDDLE OF AN ISLAND OF CONCRETE, YOU LOSE KIND OF THE FEEL OF WHAT WE ARE GOING FOR.
>> JUST SO I AM CLEAR, THE PINK BLOB THAT YOU GOT THERE THAT REPRESENTS THE SITE. DOES THAT INCLUDE OR EXCLUDE THE
PARKING. >> THAT ONE INCLUDES.
>> THEY ALL INCLUDE. WE DIDN'T HAVE A RULE OF THUMB AS WE WERE PUTTING IT TOGETHER, BUT THIS ONE -- YOU KNOW, HE WAS BRINGING THIS UP BECAUSE THIS IS NOT AN YOU ARE GAN CONTEXT.
THIS IS ONE IN MYRTLE BEACH THAT IS HAVE I RURAL.
BUT I WOULD SAYS IT CREATING A GREAT MAIN STREET KIND OF SENSE OF PLACE WHEN YOU ARE IN KIND OF THAT CORE.
BUT IT BREAKS UP VERY SIMPLY, KIND OF FOUR IN QUADRANTS OF PARKING THAT YOU ARE GOING TO ARRIVE HERE VIA CAR MOST LIKELY.
BUT I THINK THIS IS A GOOD SCALE FOR JUST COMPARABLE TO SEE HOW MUCH SURFACE PARKING IS SHOWN. THIS IS ALL SURFACE.
NO DECKS. >> IF YOU GOOGLE THIS, YOU SAY THIS WILL WON'T FIT ON OUR SITE AND WOULD NEVER DO THAT.
YOU LOOK AT IT AND DO THE GOOGLE OVERLAY AND YOU SAY MY GOD.
THESE ARE IMAGES TOO. ONE OR TWO-STORY BUILDINGS.
MAYBE OFFICE ON THE SECOND LEVEL.
THERE IS A BIG FRESH FIELDS MARKET THERE THAT IS VERY GOOD AND ONE OF THOSE THINGS WHERE YOU SAY, LOOK, WE CAN ACTUALLY DO THAT IF WE WANTED TO DO IT. I THINK THE SCALE COULD BE GOOD FOR WHAT WE ARE TALKING ABOUT HERE.
NOT THIS -- WE HAVE TO FIND AN APPROPRIATE ARCHITECTURAL CHARACTER THAT IS, I THINK, HELPS SET ITS OWN ATTITUDE IN
[00:35:03]
THE MARKET BUT FITS VERY NICELY AS PART OF PARKLAND.>> THE LAST THREE ARE MAYBE A LITTLE BIT CLOSER TO HOME.
WE PUT THIS ONE IN, GOOD, BAD OR UGLY TO GIVE A GOOD SALE OF THE PROMENADE AT COCONUT CREEK. THESE ARE MOSTLY DECK PARKS AND PROBABLY A LOT OF SQUARE FOOTAGE, BUT IF YOU OVERLAY IT ON THE SITE, I THINK IT IS GOOD FOR EVERYONE TO SEE.
MEISNER PARK WAS BROUGHT UP IN A FEW CONVERSATIONS.
INTERESTING TO SEE THAT THAT -- THAT THAT LENGTH OF THAT CENTRAL GREEN, YOU WOULD THINK THAT GOES ON FOREVER.
AND YOU KIND OF OVERLAY IT ON THE SITE AND YOU SEE THAT -- YOU KNOW, NORTH TO SOUTH, THAT'S ABOUT IT.
AGAIN, THIS IS URBAN PER THE COMMISSIONER'S COMMENT, BUT I KNOW THIS WAS A PROJECT THAT MOST WERE FAMILIAR WITH.
AND THEN THE LAST ONE IS -- HOPEFULLY MOST OF US HAVE BEEN TO DOWNTOWN CELEBRATION, AND HOW THIS PROJECT OBVIOUSLY HAS A GREAT MASTER PLAN COMMUNITY THAT IT ANCHORS AND IS A PART OF THIS. BUT THE MAIN STREET.
AGAIN, A MANAGEABLE SCALE. THIS LAKE FEELS PRETTY SIGNIFICANT WHEN YOU ARE THERE ALONG THE BOARDWALK'S EDGE.
AND YOU KNOW, IT IS GREAT FOR ME TO SEE THIS OVERLAID.
I MEAN, WE TALKED A LOT EARLIER AS WELL.
AND HAVING DIFFERENT WATER FRONT AJAY ESSENTIAL CEASE RATHER THAN THE STORMWATER PONDS AND REACTION WITH SPONDZ A GREAT OPPORTUNITY BUT I THOUGHT THIS WAS A GREAT OVERLAY.
I THINK THAT -- >> THAT WAS SORT OF THE FIRST THING. IT WAS PROBABLY AS MUCH FOR OUR EDUCATION AND YOUR EDUCATION OF HOW BIG IS THE SITE AND REALLY WHAT YOU CAN PUT ON THE SITE. BECAUSE THERE IS GOING TO BE A LOT OF DISCUSSION ABOUT HOW MUCH DO WHICH WANT TO PUT ON THE SITE. YOU KNOW, I THINK WE PROBABLY HAVE SOME THOUGHTS OR OBSERVATIONS ABOUT IT.
I THINK THAT WE ARE PROBABLY NOT GOING TO DO SOMETHING THAT IS STACKED PARK. THAT IS AN ECONOMICS ISSUE.
IT CAN BE PHASED SO DOWN THE ROAD IF WE LOOK AT THIS SITE AND SAY WHAT IF WE WANT MORE OF THIS AND MORE OF THAT.
THEN WE CAN LOOK AT THAT. AGAIN, I AM JUST GIVING YOU -- THIS IS FOR CONVERSATION, NOT WHAT I THINK WE SHOULD DO.
I DO THINK PROJECTS MORE LIKE KINGSLEY AND LOWER DENSITY STUFF IS WHAT WE ARE TALKING ABOUT. THE ONLY THING WE SHOW YOU THE OTHER ONES, DO WE WANT THAT? WE KNOW THERE IS A CONCERN ABOUT HOW MUCH OF A REGIONAL DESTINATION THIS BECOMES.
AND HOW DO WE REALLY -- THE BEST OF ALL WORLDS WILL WILL BE WE HAVE A GREAT VILLAGE THAT HAVE ALL THE BEST RESTAURANTS AND NOBODY COMES BUT PARKLAND RESIDENTS.
THAT IS THE BEST WORLD, RIGHT. IF WE CAN COULD THAT AND HAVE ALL THE RESTAURANT AND ALL THOSE USES.
WE KNEE SOME OF THAT STUFF WE ARE GOING TO RELY ON MORE -- WE ARE GOING TO HAVE TO RELY ON -- PEOPLE COMING IN FROM THE OUTSIDE TO BE THERE. IF YOU WANTON HAVE A GOOD RESTAURANT. YOU ARE GOING TO DO THAT.
HOW DO WE CALIBRATE THAT WITH THE SITE, WITH THE COMMUNITY.
I THINK THAT THE PROJECT MORE LIKE KINGSLEY AND FRESHFIELDS IS MORE LIKE THAT, MY GUESS, BECAUSE IT WILL FIT BETTER WITHIN THE COMMUNITY AS WE GO THROUGH IT.
I THINK WE KNOW THAT WE PROBABLY HAVE TWO STRONG AMENITIES.
ONE IS TO ADD A PUBLIC SPACE OR PARK, AS IT WERE, THAT IS PART OF THE HEART OF WHAT WE ARE DOING THAT ALLOW US TO HAVE THE USES THAT WE WANTED TO COME AND DO THAT.
AND WE WILL GET INTO LOOKING AT OTHER SPACES LIKE THAT WHEN SOMEBODY SAYS, WELL, HOW BIG IS THAT SPACE AND WHAT DOES IT FEEL LIKE? YOU KNOW, THAT IS PART OF WHAT WE WILL DO. THE OTHER THING IS WATER.
WATER IS ALWAYS MAGIC. THE ABILITY TO BE ON WATER.
DINE ON THE WATER. APPEAR AND HOW DO WE POTENTIALLY USE THAT AS AN AMENITY AND MAYBE WE HAVE ENOUGH LAND TO HAVE POTATO AND USE THAT. AS WE DEAL WITH THAT OVERALL DENSITY ISSUE, I THINK THE DENSITY IS GOING TO BE ONE THAT WILL ALLOW US TO DO THAT BASED ON THE AMOUNT OF LAND MASS THAT WE HAVE. DO YOU AGREE WITH THAT, CHAD?
SO I GUESS WE ARE SORT OF INTERESTED IN THOUGHTS, REINS ACTIONS. AND FOR US, IT IS A BIT OF A DIALOGUE. WE CAN TALK MORE OF WHAT WE HAVE SEEN AND WHAT WE WANT. AS I SAID, THERE ARE A COUPLE OF
[00:40:01]
DEVELOPERS THAT I KNOW VERY WELL, SO I CAN CALL THEM UP AND ASK THEM ABOUT -- TAKE A LOOK AT THIS SITE.TAKE A LOOK AT THE MARKET. AND WHAT DO YOU THINK.
SO VALIDATE. THAT IS ANOTHER THING WE ARE
GOING TO TRY TO DO. >> SO AT THIS POINT, WHAT YOU ARE LOOKING FOR US TONIGHT -- SPECIFICALLY WHAT ARE YOU TRYING -- AT THE END OF THE DAY, WHAT WOULD MAKE YOU HAPPY AND COMFORTABLE IN FINDING OUT OR HEARING FROM US TONIGHT? THAT GOES THE SAME WITH -- THAT QUESTION IS POSED NOT JUST TO YOU BUT ALL OF US BECAUSE THIS IS THE FIRST TIME WE ARE ABLE -- I MEAN, WE HAD SOME DIALOGUE ON THE DAIS BEFORE, BUT NOTHING THIS DETAILED AND CONCRETE WHAT WE HAVE HERE TONIGHT AND IN THE FUTURE. WHAT WE TALK ABOUT TONIGHT IS NOT SOMETHING WE ARE GOING TO BUILD TOMORROW.
>> GREAT QUESTION. THE FIRST QUESTION IS, DO YOU THINK WHAT WE HAVE HEARD, IS SOME OF THAT VALID? IT HAS PROBABLY BEEN THREE WEEKS OR FOUR WEEKS SINCE WE TALKED TO YOU GUYS. I AM SURE YOU THOUGHT OF IT THEN. WHAT OTHER THOUGHTS DO YOU HAVE AS WE GO THROUGH THIS. I THINK RELATED ON THE SCREEN, DID ANYTHING SURPRISE YOU. ANYTHING GOING -- LIKE I KNOW THAT PROJECT. I UNDERSTAND IT CAN FIT ON THE SITE BUT I DON'T WANT TO DO THAT.
PART OF THE REASON WE DO THIS BECAUSE YOU ARE GOING TO GET QUESTIONS FROM THE COMMUNITY, WHY AREN'T WE DOING THIS AND CAN WE DO THIS. YEAH, SURE WE CAN DO THAT.
YOU KNOW THAT PROJECT, WE CAN FIT THAT ON THE SITE, BUT IS THIS WHAT WE WANT FOR OUR COMMUNITY? I THINK IT HELPS ARM ALL OF US AS WE GO DOWN THE ROAD WITH WHO IS GOING TO BE. I AM PRETTY SURE THE COMMUNITY WILL BE INTERESTED IN WHAT WE ARE DOING AND A LOT OF INTEREST IN IT. SO IT IS HELPING TO ARM YOU GUYS WITH SOME OF THAT SPEAKING OF GENERALITIES AND NO RETAILERS OR RESTAURANTS THAT ANYONE WOULD WANT.
DOES ANYBODY WANT TO CHIME IN? I THINK ONE OF THE THINGS THAT IS GREAT WITH THIS SITE IS THE FACT THAT IT IS MUCH BIGGER, I THINK, WHEN -- I APPRECIATE YOU GOING THROUGH THIS EXERCISE BECAUSE IT DOES ALLOW US AND THE RESIDENTS SPECIFICALLY TO KIND OF VISUALIZE HOW MUCH LAND WE ACTUALLY HAVE THEN IT IS UP TO US -- WHEN I SAY "US" I AM TALKING OF THE RESIDENTS AND EVERYONE TO DECIDE HOW WILL WE USE THIS LAND VERSUS PUBLIC SPACE TO RETAIL TO COMMERCIAL OR WHAT HAVE YOU.
ONE OF ITS AMAZING FEATURE IS THE BUILT-IN WATER ALREADY.
TO HAVE THAT AND DO DINING AND WALKING WHATEVER IT MAY BE, IT DOES GIVE YOU. ONE OF THE THINGS WITH PARKLAND.
YOU TALK OF A SMALL TOWN. COZY.
FAMILY ATMOSPHERE. THAT KIND OF THING.
WATER JUST KIND OF BRINGS THAT FEELING AUTOMATICALLY.
YOU KNOWING ABOUT ABLE TO WALK ON A SIDEWALK OR PATH OR BOARDWALK, WHATEVER YOU WANT TO CALL IT AND EAT DINNER AND HAVE ICE CREAM WHEN YOU ARE WALKING ALONG A CANAL IS -- IS AMAZING.
YOU KNOW SOME OF THE THINGS YOU PUT ON THE FIRST AND SECOND SLIDES THAT YOU HAD UP. OBVIOUSLY THESE ARE SOME OF THE THINGS WHEN YOU HAD THE MEETINGS WITH US INDIVIDUALLY THESE ARE SOME OF THE POINTS THAT WE TALKED ABOUT AS FAR AS, YOU KNOW, WHAT WOULD YOU LIKE TO SEE.
OBVIOUSLY WE WANT TO BE SUCCESSFUL CLEARLY YOU DON'T WANT US TO CALL A TOWN CENTER. YOU WANT IT TO BE A SUCCESSFUL VILLAGE. YOU KNOW, ENTERTANMENT, AMPHITHEATRE. A SECOND PLACE TO CALL A COMMUNITY. THOSE ARE SOME OF THE THINGS THAT OBVIOUSLY SOME OF US HAD TALKED ABOUT DURING OUR ONE ON ONES, WHICH I THINK IS IMPORTANT.
I THINK MOST OF US, ALL OF US WHEN WE SPEAK WE ARE TYPICALLY SPE SPEAKING FORS RESIDENTS.
WE ARE ALL OUT AND ABOUT AND TALKING AND LISTENING TO OUR RESIDENTS. A LOT OF I'M I AM REGURGITATING.
SOMEBODY TEXTS ME. HEY, HOW COME WE ARE NOT DOING THIS. AGAIN, I WANT TO YOU KIND OF GENERATE THIS CONVERSATION SO THAT WE ARE GETTING THE INFORMATION THAT YOU NEED FROM US TO TAKE -- TO TAKE THE NEXT -- YOU KNOW, TO TAKE THE NEXT STEP.
>> YEAH, IN TERMS OF MY PERSONAL FEELING, WE HAVE THE DISCUSSION IN OUR ONE ON ONE, IN TERMS OF THE PROJECTS AROUND THE SOUTH FLORIDA AREA. I PROBABLY HAVE -- I HAVE SEEN AND BEEN TO EACH ONE OF THOSE. I THINK IT IS MORE THINGS ABOUT
[00:45:01]
THEM THAT I DON'T LIKE THAT I DO.AND THAT IS THE CHALLENGE. IRONICALLY ENOUGH, THE KINGSLEY PROJECT. THE PROJECT BEFORE WE SELECTED YOU AND I LOVED AND STUMBLED UPON.
I FOUND IT HOMETOWN HE IS CAN. IT HAD A SOUTHERN CHARM AND DIDN'T FEEL OVERWHELMING OR MASSIVE.
JUXTA POISED ON OUR PROPERTY AND NOT THE ONE THAT DESIGNED IT.
IT DIDN'T FEEL LIKE THE CHAIN RESTAURANT OR THE -- OR, YOU KNOW, A HIGH DENSITY WITH BOTH RETAIL AND RESIDENTIAL AND EVERYTHING ELSE ON TOP OF IT. SO, TO ME, IT MAINTAINED THE CHARM OF FORT MILL. WE HAVE BEEN GOING TO FORT MILL FOR YEARS ALONG THE ROUTE TO NORTH CAROLINA.
AND. AND HAVE SAID IT IS SORT OF THIS QUAINT LITTLE TOWN OUTSIDE OF CHARLOTTE AND I THOUGHT THAT THE KINGSLEY PROPERTY REALLY EMBODIED THAT SO I HAD NEVER THOUGHT OF THE IDEA OF -- WHEN WE WERE GOING THROUGH THESE THINGS OF OFFICE SPACE ABOVE, EVEN IN A LOW DENSITY, LOW HEIGHT IN TERMS OF THAT BUT THAT IS AN INTERESTING IDEA.
FOR US THIS WHOLE PROJECT IS -- AT LEAST FOR ME IS CONTROLLING THE DENSITY SO THAT IT DOESN'T FEEL OVERWHELMING.
THAT IT DOESN'T AFFECT OR IMPACT NEGATIVELY THE PROPERTY VALUES OF THE SURROUNDING COMMUNITY WITHIN HERON BAY AND PARKLAND ISLES. AND A SECOND PLACE FOR FOLKS IN THE COMMUNITY BUT NOT A BEACON OF LIGHT LIKE THE HARD ROCK HOTEL WHERE IT IS ATTRACTED PEOPLE ALL OVER FLORIDA.
I LOAF THE IDEA OF GREEN SPACE AND UTILIZING THAT MORNING THROUGH NIGHT WHETHER IT IS YOGA IN THE PARK OR KIDS RUNNING AROUND OR ACTIVITIES, BUT, YOU KNOW, LOOKING OUTSIDE OF -- AND I HAVE BEEN TO A FEW OTHER PROJECTS IN SOUTH FLORIDA.
BITS AND PIECES, BUT I THINK LOOKING OUTSIDE OF THAT HAS BEEN MORE EYE APPEALING THAN ANYTHING.
>> IN CHART OF THE E-MAIL. MY BEST-CASE SCENARIO.
I APPRECIATE SEEING THE DIFFERENT PROJECTS JUST FOR SCALE AND ALL THAT BUT I DON'T NECESSARILY LIKE ANY OF THEM AND THAT IS OKAY. IT IS A GOOD THING BECAUSE THEY, AS YOU SAID, TELL THE STORY OF THOSE LOCATIONS.
THEY REALLY DON'T SPEAK OF PARKLAND.
I AGREE WITH A LOT OF WHAT VICE-MAYOR BRIER SAID.
IF THIS IS SOMETHING THAT WE HAVE IN A COMMUNITY VILLAGE THAT PEOPLE USE AND CONGREGATE AT MULTIPLE LOCATIONS AT DIFFERENT TIMES OF THE DAY. THINGS THAT HAVE PEOPLE COME IN THE MORNING WHETHER WORKING OUT OR GETTING COFFEE.
THINGS MORE IN THE AFTERNOON WHETHER GETTING LUNCH OR PEOPLE DOING THEIR SHOPPING AT A MARKET OR SOMETHING LIKE THAT AND THINGS IN THE EVENING THAT DRAW PEOPLE.
THEY FINISH OUT IN THE FIELDS AND BRING PEOPLE AND SELL BREATH AND HAVE ICE CREAM, DINNER, DRINKS AND WHATEVER.
IT HAS TO HAVE THAT ELEMENT. I KNOW ONE OF THE THINGS THAT YOU ASKED ABOUT IS OPEN TO RESIDENTIAL AND IDEALLY, I WOULD SAY NO, BECAUSE THAT IS A LARGE PORTION OF THE REASON WHY WE ARE TRYING TO GO IN THIS DIRECTION IN THE FIRST PLACE BUT I THINK HAVING SOME OFFICE SPACE IS AN IMPORTANT CONSIDERATION.
NUMBER ONE, BECAUSE IT BRINGS IN REVENUE, AT LEAST IN TERMS OF MORE TAX BASE. AND TWO, IT BRINGS DEMOGRAPHIC AND CROWDED PEOPLE THERE WHO ARE THERE ON A RECURRING BASIS.
NOT RESIDENTS DRIVING THERE. BUT EVERY DAY GOING TO WORK AND NEED TO GO GET FOOD THERE. NEED TO UTILIZE THE THINGS THAT ARE AROUND THERE AND HOW WE DO THAT, WHETHER SHARED OFFICE SPACE OR SOMETHING THAT IS NOT GOING TO REQUIRE A LOT OF PEOPLE TO ATTEND THE OFFICES BUT MORE PEOPLE WHO WORK OUT OF AND NOT ATTRACTING A LOT OF VISITORS, BUT I THINK THAT IS DEFINITELY A CONSIDERATION. SO TO ME I THINK IT IS IMPORTANT TO ALSO HAVE A CONVERSATION ABOUT WHAT THE CITY IS WILLING TO HOLD BACK. WE HAD A LOT OF TALK OF LAND BANKING AND ONLY SO MUCH FINITE AMOUNT OF LAND IN THE CITY AND WHILE COMPLETELY UNDERSTAND, A LOT OF THE GOAL IS TO MAKE SURE THAT FINANCIALLY WE RECOUP SOME OF THE INVESTMENT, BUT I ALSO THINK THIS IS STILL THE INVESTMENT AND A LOT IN THE FUTURE OF THE CITY OF UNDERSTANDING WE MAY NOT HAVE AN OPPORTUNITY AGAIN TO HAVE CERTAIN PARCELS OF LAND OR A PIECE OF THE PARCEL FOR WHATEVER USE IT MAY BE WHETHER PARK, GREEN SPACE, A NEW CIVIC CENTER, A NEW P-REC, WHATEVR IT IS.
PART OF THE DISCUSSION. ASIDE FROM HAVING A PARK -- I SENT IDEAS OF THINGS I WOULD LOVE TO SEE, HAVING A PARK THAT
[00:50:03]
IS KIND OF UNIQUE. NOT JUST THE SWINGS OR THE SLIDES ARE B BUT SOMETHING MORE THAT SPEAKS TO WHO WE ARE.AND SURROUNDING BARRIER IF PEOPLE ARE OUT IN THE GREEN FIELD AND OUT DINNER, BE IN AN AREA THAT IS SOMEWHAT CONTAINED.
THAT PARENTS CAN KNOW THAT THEY ARE SAFE OR AT LEAST NOT RUNNING AWAY. AND I THINK ALL THAT GOES INTO THIS AND THE STUFF THAT WE SAW, TO ME, IS -- I HATE TO USE THE WORD. BUT IT IS OVERCOMMERCIALIZED.
I DON'T WANT TO SEE KIND OF A LIKE A SHOPPING PLAZA THAT HAS A PARK AROUND IT. I WANT TO SEE A PARK WITH ELEMENTS OF COMMERCIAL THAT ARE, YOU KNOW, NATURALLY AND MORE
ORGANICALLY PLACED INTO IT. >> THE OTHER THING -- AND YOU TALK ABOUT THE OFFICE SPACES AND WE TALKED ABOUT IT IN OUR ONE ON ONE. IN THE PERFECT WORLD, I AM WORRIED ABOUT -- WE ARE ALL WORRIED ABOUT THE RESIDENTIAL ON THE SIDE FROM HERON BAY AND PARKLAND ISLES AND THE TWO EXISTING BUILDINGS THAT ARE THERE BECAUSE I THINK ONE OF THE WAYS THAT THIS PROPERTY WILL BE SUCCESSFUL IF THEY ARE INTEGRATED TWO OFFICE BUILDINGS AT THE SOUTHEAST CORNER OF THE PROPERTY THAT WILL FEED TO PEOPLE GOING TO A BREAKFAST, PEOPLE GOING TO A LUNCH. PEOPLE GOING TO A DINNER.
I THINK IT WILL HELP THOSE OFFICE BUILDINGS WITH REGARD TO TENACY. I THINK IT WILL HELP THE HOTEL.
>> THAT IS PART OF THE REASON WE DID THIS TO GIVE THE HOTEL THE SUPPORT IT NEEDED. THIS IS 100% PART OF SOMETIMES PEOPLE THINK YOU WANT TO DO THIS BUT OTHER THINGS.
OFFICE BUILDING AND HOTEL AND NOT ONLY THE OFFICE SPACE AND THE HOTEL, BUT YOU HAVE THE PARK.
YOU HAVE FIVE MILES OF TRACK, WHETHER IT IS WALKING, BIKING OR WHATEVER AND WE HAVE 150-ACRE NATURAL PRESERVE NATURALLY SURROUNDING WHATEVER IT IS WE DECIDE TO DO.
WE ARE IN SUCH AN UNIQUE POSITION TO BE ABLE TO, WHAT IT IS WE DO. HOW WE CONNECT.
ONE OF THE THINGS THAT WAS BROUGHT UP ABOUT OUR -- ABOUT OUR TRAIL SYSTEM. YOU KNOW, WHAT WE HAVE THROUGHOUT THE CITY WE CAN CONNECT THAT THROUGH WHATEVER WE HAVE AND CONNECT IT INTO THE NATURAL PRESERVE SO WE CAN EXPANDING THIS WITHOUT MAKING IT BIGGER.
WE ARE EXPANDING THIS SPACE TO 150 ADDITIONAL ACRES, TO THE HOTEL, TO THE OFFICE SPACE WITHOUT ADDING ANY EXTRA DENSITY OR ADDING ANYTHING ELSE AND NOW MAKING THIS PLACE SO MUCH BIGGER WHICH WILL SHRINK WHATEVER IT IS WE DECIDE TO BUILD BECAUSE NOW WE TREATED THIS, YOU KNOW, ENORMOUS AMENITY FOR THE CITY WHICH, AGAIN, WAS 150-ACRE NATURAL PRESERVE.
YOU HAVE THE HOTEL, YOU HAVE AT THE CLUBHOUSE.
WHATEVER IS DECIDED ON THAT PARTICULAR SPACE.
WE ARE NOW MAKING THIS TOWN CENTER AND THIS VILLAGE WILL NATURALLY GET SMALLER BASED ON US SOMEHOW WORKING THIS ALL IN SO IT IS ALL INTERCONNECTED. THE MORE WE CAN CONNECT THE DIFFERENT PIECES, THE LESS TRAFFIC YOU WILL SEE ON A DAILY BASIS OR ON AN HOURLY BASIS SO IT WILL APPEAR THAT THE THING IS
SMALLER. >> I WANTED TO THROW ONE LAST THING AND I FORGOT. I AM A BIG PROPONENT OF A FOOD HALL. I SAY THAT FOR A COUPLE OF REASONS. BECAUSE GIVE SMALL BUSINESSES LIKE SOME OF THESE THINGS THAT MAKE PARKLAND UNIQUE AN OPPORTUNITY. TWO, SOMETHING THAT -- IF ONE THING IS NOT ULTIMATELY SUCCESSFUL, EASILY REPLACEABILITY AND NOT A LOT OF BUILD-OVER AND CHANGEOVER.
>> I LIKE THAT IDEA AND I AM ALL FOR BRINGING THOSE IDEAS TO THE TABLE, BUT I THINK ONE OF THE THING THAT JOHN TALKED ABOUT WHICH I THINK IS IMPORTANT IS FOR THE MARKET, WHOEVER THE DEVELOPER IS, THAT THE MARKET HAS TO DICTATE WHAT TYPE OF
ESTABLISHMENTS. >>THE MARKET WILL BE WHAT WE MUTT IN A FOOD HALL. BUT THE CONCEPT OF IT.
>> WHAT THE CONCEPT LOOKS LIKE. ME AS A POLICYMAKER.
ONE OF THE COMMENTS WE SHOULD HAVE, WE WANT TO ENTICE SMALL
BUSINESS TO BE HERE. >> WE ARE NOT MAKING POLICY RIGHT NOW. HE IS ASKING US FOR --
>> WE ABSOLUTELY ARE MAKING POLICY.
>> POLICY WAS THE DECISION WHETHER WE WANTED TO GO WITH THE
TOWN CENTER. >> LET ME HELP YOU BUY ITS WITH THIS. I UNDERSTAND WITH AT THAT FOOD HALL. WE HAVE GOTTEN -- WE HAVE -- -- WE HAVE -- WE HAVE DONE THEM. WE KNOW THEM.
[00:55:01]
IT WILL BE A CHALLENGE. BUT -- THE FOOD HALL IDEA FITS WITH WHAT I THINK WE ARE TRYING TO DO.THE QUESTION IS, AT WHAT SCALE CAN WE DO IT AND CAN WE DO IT? BECAUSE THEY ARE REALLY HARD TO RUN.
AND REALLY HARD TO MAKE MONEY. SO WE WILL -- THAT WILL BE ALL PART. A PLUG AND PLAY AND HAS A LOT TO DO WITH HOW WE ARE GOING TO DEVELOP IT BECAUSE IT WILL BE THEIR PROBLEM UNLESS YOU WANT TO BE IN THE FOOD HALL BUSINESS.
WE WILL HELP WITH YOU THAT. >> THAT WAS MY ONLY POINT.
I WAS NOT SAYING NOT TO SAY THOSE THINGS, BUT, AGAIN, THE MARKET IS GOING TO HAVE TO SAY, I CAN'T WANT A FOOD MARKET AND
-- >> I COMPLETELY UNDER STAND IS
THAT. >> I AM NOT DISAGREEING AT ALL.
>> THE MARKET WILL DICTATE ALL OF THIS.
UNTIL WE HAVE A VISION OF WHAT THE COMMUNITY AND PEOPLE WANT HERE. IT DOESN'T MATTER WHAT THE MARKET WANTS BECAUSE WE HAVEN'T FIGURED OUT WHAT WE WANT.
>> PART OF THE CURATING. GETTING IN PROPERTY, ONE OF THE THINGS WAS TO CURATE, NOT JUST GET THE PROPERTY BUT BE SELECTIVE WHICH WE COULD NEVER BE.
>> WE WOULD JUST BE ABLE TO SAY NO.
>> YES OR NO BEFORE. >> BUT I THINK WHEN WE WERE TALKING ABOUT THIS. AND I REMEMBER WHEN THIS WAS GOING WAY BACK WHEN, BUT WHEN NAISD HAD THE CON SEPTEMBER -- DIDN'T HAVE THE FOOD HALL CONCEPT.
BUT THEY HAD MICRO RESTAURANTS AND GETTING INTO THE WEEDS.
I UNDERSTAND THAT IS GETTING IN THE WEEDS.
>> SOMETHING TO GIVE A MORE DIVERSE VARIETY AND OPPORTUNITY.
NOT A TWO-STORY OR THEY-STORY WHATEVER.
>> THAT IS WHY I SAID POLICY. WE WANT SMALLER TYPE -- THAT IS SOURCE DESIRE. THAT IS ALL I AM SAYING ON THAT.
I AM NOT DISAGREEING. I AM SAYING I DON'T WANT TO GET INTO DICTATING I WANT THIS. I WANT THAT.
IF YOU WANT MORE UNIQUE SMALLER OR HOMETOWN TYPES OF
RESTAURANTS, THEN THAT -- >>ED INTO A BIG --
>> I AM COOL WITH THAT. >> INTOED IS A DRIVER.
FOOD IS A -- FOOD IS A GREAT EQUALIZER FROM A SOCIAL STANDPOINT. IT BRINGS PEOPLE FROM MANY WALKS OF LIFE MANY DIFFERENT NORTH CAROLINA GROUPS TOGETHER AND THEY ARE HAPPY. I WOULD SAY IF WE CAN DO A FOOD HALL, WE WILL DO A FOOD HALL. IF WE CAN DO THAT, THAT WOULD BE PART OF OUR INVESTIGATION AND WISH LIST.
AS WE LOOK AT THAT, THAT MAY BE A DETERMINATION WHO WE BRING AS
A DEVELOPER. >> WANT TO HEAR FROM BOB AND
THEN KEN. >> I LOOK AT THIS AS AN EXTREME CHALLENGE. BECAUSE YOU HAVE TWO COMPETING INTERESTS. YOU HAVE A FINANCIAL INTEREST IN -- IN WHAT OUR GOAL AND VISION IS FINANCIALLY WITH THIS PROJECT. IS THE INTENT TO USE IT TO MAKE MONEY, TO OFFSET OUR TAX BASE? OR IS THE INTENT TO BREAK EVEN.
AS LONG AS WE BREAK EVEN AND MEET A CERTAIN POINT, WE ARE OKAY WITH WHAT IS THERE. THE OTHER PART IS -- AND, AGAIN, I APPRECIATE ALL THE DESIGNS AND ELEMENTS.
I KIND OF LOOK AT IT AND GO, I AM NOT MARRIED TO ANY ONE OF THOSE WHAT IT LOOKS LIKE AND WHAT IT ENVISIONS.
MY CONCERN IS THE SUSTAINABILITY OF THAT.
IF YOU TOOK A PROJECT LIKE -- FOR EXAMPLE, I BROUGHT Y YOU ABACOA. IT HAS MORE THAN JUST THAT AREA.
RESIDENTIAL, BASEBALL FIELD, OTHER STUFF THAT BRINGS PEOPLE IN AS WELL. THEY HAVE A HOTEL.
OTHER THINGS. BUT IF I LOOKED AT THEM NOW AND WENDT UP THERE NOW, ESPECIALLY AFTER COVID, ARE THEY SUCCESSFUL? TO THEY HAVE UNOCCUPIED TENACY.
AND HOW DO WE TAKE SOMETHING IN THE EXTENT OF SUSTAINABILITY AND QUICKLY TURN IT AROUND. TO JORDAN'S POINT OF HAVING A FOOD HALL. YOU CAN HAVE FOOD TRUCKS LINED UP. IF THEY ARE NOT WORKING, YOU GOT A TACO PLACE. THEY DON'T LIKE TACOS, YOU BRING IN SOMETHING ELSE. IF GIVES US OPPORTUNITY TO CONTINUE TO EXCHANGE TO WORK FROM THAT STANDPOINT.
AND THAT IS KINDS OF WHERE I AM AT.
FIRST OF ALL, WHAT DECISIONS ARE WE MAKING FROM A -- FROM A POLICY STANDPOINT FROM A FINANCIAL PERSPECTIVE, WHERE DO WE NEED TO GO. WHAT ARE OUR OPTIONS.
YOU KNOW, FINDING SOMETHING THAT FITS WHAT WE ARE LOOKING FOR AND WORKING THAT INTO PARKLAND WITH THE UNDERSTANDING THAT TEN YEARS FROM NOW, PARK LAND MAY CHANGE. AND HOW DO WE THEN TAKE WHAT WE THOUGHT WAS WORKING TODAY AND SUSTAIN IS FOR THE NEXT TEN YEARS OR 20 YEARS WITHOUT IT LOOKING LIKE IT'S BLIGHT OR WHATEVER. AGAIN, PLACES OFF OF 441.
IT WAS A GREAT IDEA, BUT THERE ARE RESTAURANTS THAT HAVE GONE IN AND GONE OUT. NEW RESTAURANT COMES IN.
YOU KNOW, AND THAT IS MY CONCERN FROM THAT PERSPECTIVE.
AND, AGAIN, I THINK -- IMPLORE INTERESTED IN HEAR WHAT THE COMMUNITY IS LOOKING FOR. I MEAN, WE HAVE SOME IDEAS, BUT
[01:00:04]
TO ACTUALLY HEAR THEIR VOICE, WHICH WILL PROBABLY BE THE NEXT STEP AND GET FOCUS GROUPS AND SAY, HEY, THIS IS WHAT WE ARE LOOKING FOR. THE QUESTION IS, HERE IS WHAT YOU ARE LOOKING FOR. ARE YOU $TO GO THERE? THE OTHER PART THIS I THINK WAS BROUGHT OUT AS FAR AS DENSITY AND BEING ABLE TO UTILIZE IT. EVERYTHING I HAVE SEEN WITH TOWN HALLS OR TOWN CENTERS ORVILLE LAGS OR WHATEVER YOU WANT TO CALL IT, REALLY THE OPTION OF LIVE, WORK AND PLAY.BECAUSE YOU HAVE SOMEBODY WHO IS SELLING ICE CREAM, IS NOT -- I MIGHT, HAVE ICE CREAM FOR BREAKFAST.
HOW DO YOU SUSTAIN THAT IF THEY ARE ONLY OPERATING, YOU KNOW, EIGHT HOURS A DAY, BUT THEY ARE PAYING 24-HOUR RENT.
HOW DO YOU TAKE SOMEBODY WHO IS JUST SERVING BREAKFAST AND THEY ARE MISSING THE DINNER CROWD. WE HAVE A COUPLE OF PLACES THAT EXPANDED INTO A DINNER CROWD BECAUSE THEY NEED THE REVENUE.
THOSE ARE CONCERNS FROM THE OPERATOR STANDPOINT TO THE PERSPECTIVE OF, YOU KNOW, WHERE ARE WE AT FROM THAT VISION
STANDPOINT. >> SO IF -- IF I COULD JUST STEP IN ON THAT A LITTLE BIT. I THINK AS FAR AS WHAT WE ARE GOING TO DO FINANCIALLY, THAT WILL COME LATER, IN MY OPINION.
FIRST WE NEED TO DECIDE WHAT -- OR THE RESIDENTS OR US NEED -- AS A COMMUNITY NEED TO DECIDE WHAT LOOK AND WHAT FEEL ARE WE HAVING AND THEN MAKING POLICY DECISIONS.
ARE WE GOING TO SELL IT, ARE WHICH GOING TO LEASE IT.
WHAT TYPES OF FINANCIAL MOVES WILL WE MAKE AT THAT POINT, BUT IN MY OPINION, WE SHOULD BE TRYING TO CREATE THE BEST PLACE FOR THE RESIDENTS OF PARKLAND. ONCE WE GET TO THAT AND A DEVELOPER GETS INVOLVED AND WE START DISCUSSING WHETHER WE WANT TO SELL OR KEEP IT, LEASE IT OR WHATEVER, THEN WE START HAVING THOSE CONVERSATIONS. TO ME, WHETHER OR NOT A RESTAURANT IS SUCCESSFUL, WHETHER OR NOT ANYTHING -- AGAIN, THAT IS JUST FOR US TO GIVE THE VISION OF WHAT THIS WILL LOOK LIKE, WHAT THE RESIDENTS WANT TO SEE.
THE MARKET WILL DICTATE WHO WILL COME IN.
THE DEVELOPER WILL TELL US WHAT TYPE OF DEALS WE CAN HAVE WITH THOSE DEVELOPERS. SO AS WE MOVE ALONG IN THE PROCESS, WE WILL MAKE THOSE DIFFERENT DECISIONS AS WE GET THERE. BUT OUR MAIN FOCUS RIGHT NOW SHOULD BE GETTING THE BEST AMENITIES, THE BEST PLACE FOR OUR RESIDENTS. AND THEN WE START MOVING ON AND TACKLE SOME OF THOSE DECISIONS. AND WE --
>> I THINK WE CAN LOOK AT THEM IN PARALLEL.
YOU DON'T NECESSARILY HAVE TO SEPARATE ONE VERSUS THE OTHER.
AND I UNDERSTAND -- YOU KNOW, WE ARE HERE LOOKING AT WHAT A VISION IS GOING TO BE BUT I THINK AT THE SAME TIME, YOU ALSOS HAVE TO LOOK AT WHERE THE FINANCIAL ASPECT IS.
AS I SAID BOTH IN PARALLEL, SHOULDN'T BE ONE --
>> AS FAR AS THE FINANCIAL ASPECTS GO.
WE SPENT $25. WE RECEIVED BACK $17.5 MILLION.
WE HAVE NINE ACRES THAT POTENTIALLY LIFETIME FITNESS WANTS TO PURCHASE. WE COULD BE ALREADY IN THE BACK.
SO THOSE DECISIONS TO ME, AGAIN, WILL NEED TO BE MADE, BUT THIS AT THIS JUNCTURE, WE HAVE ALREADY RECOUPED 75% OF OUR INITIAL INVESTMENT BACK ONLY SELLING 20, 25% OF -- OF THE LAND. SO IT IS GOING -- WE ARE GOING TO HAVE TO COME DOWN TO HOW MUCH MONEY DO WE WANT TO TAKE FOR THE CITY. THAT IS THE QUESTION WE WILL HAVE TO ANSWER. I JUST WANT TO HEAR FROM KEN.
>> THE JUXTAPOSITION -- BEFORE KEN -- WE DON'T HAVE TO -- ONE OF THE PURPOSES WAS NOT TO PUT TEN POUNDS OF STUFF IN A FIVE-POUND BAG, RIGHT? IF THAT MEANS WE NEED TO LEAVE DOLLARS ON THE TABLE -- I THINK THAT IS BOB'S POINT, OR AT LEAST THE CONSIDERATION IS, BECAUSE WE WANT A SMAR SMALL TOWN-SCALED PROJECT. WE ARE OKAY WITH THAT OR WANT MORE GREEN SPACE OR MORE OF AN OPEN AIR PARK HE IS CAN VILLAGE.
>> TO MY POINT -- AND I AGREE WITH YOU 100%.
BUT TO MY POINT. WE MAKE THE BEST PLACE POSSIBLE AND THE FINANCIAL STUFF COMES AFTE AFTERWARDS. IF WE WERE DOING THIS FIRST AND DIDN'T KNOW HOW MUCH MONEY WE WOULD RECOUP, WE DIDN'T HAVE FAITH THAT WE WERE GOING TO RECOUP MONEY BACK THEN WE WOULD BE MAKING DIFFERENT DECISIONS AND MAYBE GET NERVOUS BECAUSE TO GET MONEY BACK. BEING CONFIDENT IN KNOWING THAT -- WE CAN SIT MORE. AND ENSURE THIS IS THE RIGHT PLACE. WHETHER IT IS SMALLER OR WHATEVER IT IS, WE HAVE THAT FLEXIBILITY NOW BECAUSE WE ALREADY HAVE GOTTEN MOST OF OUR INVESTMENT BACK.
AND WE HAVE ACKNOWLEDGED, YOU KNOW, WE ARE SPENDING $30
[01:05:04]
MILLION ON A PARK THAT WILL COST US MONEY EVERY SINGLE YEAR.WE SPEND $30 MILLION ON WAY TO PRESERVE A PARK THAT COST MAINTENANCE EVERY YEAR. WE ARE SPENDING NOTHING EVENTUALLY ON THIS SAME TYPE -- IT IS A DIFFERENT AMENITY.
NOT A PARK. A DIFFERENT AMENITY BUT WILL BE USED BY RESIDENTS THAT WILL GENERATE REVENUE YEAR AFTER YEAR
AFTER YEAR. >> I THINK THE WHOLE PURPOSE OF DOING IT RIGHT IS THAT YOU DON'T HAVE -- 441 WASN'T MASTER PLANNED. THEY ARE STRIP MALL SHOPPING CENTERS. NICE STRIPPING CENTER.
PEOPLE ARE DINING AND DASHING. PEOPLE AREN'T CIRCULATING.
NOT A LOT OF FOOT TRAFFIC. I GO TO HERE AND PICK UP INTOED FROM HERE AND ICE CREAM FROM HERE.
IT IS VERY RARE. YOU HAVE THAT -- LITTLE POCKETS OF ORGANIC COMMUNITY CENTERS WHETHER A CERTAIN COFFEE SHOP OR SUPERMARKET, BUT ORGANIC. NEVER MASTER PLANNED.
NEVER DESIGNED OR INTEGRATED. WE ARE TRYING TO SAY VOID THAT.
AND I THINK THAT WILL COME THROUGH THIS VISIONS PROCESS.
>> THANK YOU. FIRST, I WANT TO THANK YOU FOR THE WAY THAT YOU HAVE BEGUN THIS PROCESS.
BECAUSE THE PRESENTATION OF OVERLAYING SOME OF THESE PROJECTS ON TO THE PROPERTY GIVES SOME OF US WHO ARE CONCEPTUALLY CHALLENGED FROM AN ARCHITECTURAL PERSPECTIVE PAN OPPORTUNITY TO REALLY KIND OF GET A SENSE FOR THAT.
BECAUSE I AM FAMILIAR WITH SOME OF THOSE PROJECTS.
I HAVE BEEN THERE. I UNDERSTAND THOSE THINGS.
BUT TO SEE THAT PLACED ON THIS PARTICULAR PIECE OF PROPERTY AND KIND OF UNDERSTAND SOME OF THE SIZE CONCEPTS HELPS DRAMATICALLY IN THE UNDERSTANDING OF WHAT THAT -- WHAT THAT ALL MEANS.
THAT IS FIRST. SECOND, YOU HAD AN OPPORTUNITY TO TALK TO ALL OF US TO UNDERSTAND WHAT OUR TOWN IS ABOUT. UNITED STATES AN OPPORTUNITY TO DRIVE AROUND AND AS BOB MENTIONED IS INTERNALLY IMPORTANT BECAUSE OUR COMMUNITY HAS THE OPPORTUNITY TO ENGAGE IN THIS PROCESS AND TO BE ABLE TO SPEAK ABOUT WHAT THEY WOULD LIKE TO SEE COME HERE, BECAUSE FOR ALL OF US, THAT IS -- THAT IS A REALLY MATERIAL ASPECT OF THIS. WHAT I AM LOOKING FOR AND WHAT YOU HAVE BEGUN IS YOUR EXPECT TEASE IN HELPING US UNDERSTAND FROM A CONCEPTUAL PERSPECTIVE, FROM A FINANCIAL PERSPECTIVE, AND FROM A DEVELOPMENT PERSPECTIVE, WHAT WILL FIT INTO OUR COMMUNITY. YOU ARE -- YOU ARE THE PEOPLE THAT WE HAVE HIRED TO HELP US UNDERSTAND THAT IN -- IN THE OVERALL CONCEPTS OF WHAT WE ARE TRYING TO ACCOMPLISH HERE I THINK YOU UNDERSTAND YOU HAVE DONE ENOUGH OF THESE PROJECTS.
WHAT WE ARE STRUGGLING WITH -- BECAUSE TRYING TO BEGIN -- I MEAN THIS IS A BIRTH OF A CREATION.
THIS IS AN ARTISTIC ENDEAVOR AND A BLANK AND ARTISTS OUT THERE WHO HAVE DONE THAT BEFORE AND KNOW HOW TO DO IT AND UNDERSTAND HOW TO PUT THE LEVELS IN AND DO ALL THOSE DIFFERENT THINGS.
I AM LOOKING FOR YOU GUYS TO HELP ME UNDERSTAND ALL OF THAT SO I CAN HELP MY COMMUNITY PUT WHAT IS RIGHT THERE.
SO AT THIS POINT, WE ARE AT THE -- AS YOU POINTED OUT, MAYOR, THE VERY BY BEGINNING OF THAT PROCESS.
SO I AM LOOKING FOR YOU GUYS TO LOOK TO US AND GIVE US THAT
HELP. >> IT IS VERY INTERESTING.
THANKS FOR SAYING THAT. IT IS VERY INTERESTING.
WE PUT UP A BUNCH OF WORDS THAT WE THOUGHT WAS DESCRIBE WHAT WE HEARD FROM YOU GUYS. WE DIDN'T HEAR ANYBODY SAY THAT IS NOT WHAT WE TOLD YOU. WE PUT A BUNCH OF IMAGES AND PROJECTS UP THERE AND THINGS THAT YOU REMOTELY LIKE WERE IN LINE WITH THOSE WORDS. THE THINGS YOU DIDN'T LIKE AT ALL, YOU COULDN'T PUT THOSE WORDS NEXT TO THOSE PROJECTS.
SO YOU ARE ALL SENDING A VERY SIMILAR MESSAGE.
THE QUESTIONS WILL BE -- YOU TALK TO THE REST OF THE COMMUNITY. HOW DO THE REST OF THE COMMUNITY FEEL ABOUT THAT MY GUESS IS, A LOT OF US WILL BE IN ALIGNMENT OF HOW WE FEEL ABOUT THAT. AND A STALL INNER SCALE PROCESS.
AND WE NEED TO DO THE AMENITIES. AND START DRAWING OF THE ECONOMIC THINGS. IT WILL HIT YOU PRETTY HARD WITH THAT. I TALK OF EXECUTABLE STRATEGIES.
I AM NOT INTERESTED IN WASTING ANY TIMES.
A LOT OF DESIGN FIRMS DRAW A BUNCH OF STUFF THAT IS NOT EXECUTABLE AND YOU CAN'T DO IT. IT IS VERY IMPORTANT FOR US THAT WE DO THAT AS WE ARE GOING THROUGH THE NEXT TWO OR THREE MONTHS WE ARE HAVING A LOT OF DISCUSSION OF FOLKS THAT KNOW MORE THAN I DO OF IF JOE REST CAN'T IS COMING AND THE FACT THIS ISN'T A BIG SECRET. YOU CAN'T THINK ANYTHING ABOUT IT BECAUSE THEY ARE THINKING OF DOING THAT.
SO THAT WILL BE SOMETHING WE WILL START LEARNING PRETTY QUICKLY FOR ALL OF THAT. SO AS WE DRAW AND PUT SOLUTIONS
[01:10:08]
OUT ON THE TABLE WE GET A FEEDBACK HOW STRONG A MARKET.A LOT OF WHAT WILL HAPPEN HOW STRONG IS THE MARKET AND HOW IT IS PERCEIVED AND HOW WE DETERMINE WHAT WE DO.
I THINK IN AN ECONOMIC STANDPOINT YOU ARE IN A REALLY GOOD POSITION. THAT IS WHAT I THINK.
THE JOB IS -- WE WANT TO CREATE THE WANT.
YOU GUYS, THIS COMMUNITY, THE RESIDENTS HAVE TO LOOK AT THAT AND SAY, YOU KNOW, I REALLY WANT THAT.
ONCE WE GOT THAT, WE WILL FIGURE OUT A WAY TO MAKE IT HAPPEN.
>> THE EXECUTABLE PART. NOT TEN POUNDS IN A FIVE-POUND BAG. I WANT A BETTER PRODUCT FOR THE
COMMUNITY. >> BECAUSE WE CAN NOW.
>> WE ARE IN A FLUSH MOTION, THANK GOD.
BECAUSE IT WAS A LITTLE LEAP OF FAITH.
BUT IN A PLUSH POSITION TO DO THAT.
WE HAVE THE ABILITY. >> AGAIN 100% AGREE.
I WANT TO ECHO THE LAND BANKING CONCEPT.
AS YOU LOOK AT HOW BIG THAT IS, WE ARE SITTING HERE TRYING TO FIGURE OUT HOW TO USE THAT SPACE.
AN IMPORTANT THING TO KEEP IN M MIND. A REGIONAL DESTINATION.
IN MY MIND WHENEVER HE SAY THIS IS WHAT THE MARKET DICTATES.
I HEAR WHAT YOU ARE SAYING SOME OUTSIDE ATTRACTION TO IT, THIS AND THAT BUT FROM A REALISTIC STANDPOINT, EVERYTHING WE TALKED ABOUT FOR THIS PROJECT IS FOR PARKLAND.
ONCE YOU START GOING BEYOND THAT AND SAY WHAT IS THE MARKET FOR CORAL SPRINGS OR BOCA AND YOU CHANGE THE DYNAMIC FROM A PARKLAND VILLAGE TO A COMMERCIAL CENTER FOR FINANCIAL SUSTAINABILITY AND WHAT WAS ORIGINALLY CONCEPTUALIZED FOR IS
A VILLAGE TOWN CENTER. >> YOU KNOW WE HEAR THE WORDS "SUSTAINABILITY ""THAT IS A BIG DEAL.
WHEN INTALK OF MARKET, IT HAS TO DO WITH HOW ARE WE GOING TO ATTRACT WHO WE WANT HERE THAT IS THE MARKET FOR US.
WE LOOK AT PARKLAND AND A TEN-MINUTE RADIUS.
LOOK AT THINGS WE LOOK AT AND HOW STRONG THEY ARE AND DO THEY WANT TO COME. AND IF THE MARKET IS PRETTY STRONG YOUR SUSTAINABILITY WILL BE PRETTY STRONG.
PART OF WHAT WE HAVE TO FIGURE OUT.
>> THE REASON I WAS MANAGING THAT POINT IS BECAUSE I THINK MOST OF US CAN AGREE WE TALK TO RESIDENTS.
DAY LOFT THE TIMES, THEY ARE FOR CERTAIN THINGS THAT THEY ARE NOT NECESSARILY FINDING HERE THE IS TO FIND MORE OF AN OPPORTUNITY TO FIND THINGS WITHIN THE CITY AND WE HEARD FROM OUR GOOD FRIEND AT THE PROPERTY APPRAISER.
THE AVERAGE PRICE IS $1 MILLION. A CRAZY NUMBER.
A LOT OF BUYING. ONE OF THOSE IF BLUE IT, THEY WILL COME. YOU GIVE PEOPLE IN PARKLAND SOMETHING THEY ARE LOOKING FOR THEY WILL PUT THEIR DOLLARS TO.
I DON'T HAVE ANY CONCERN ABOUT THAT.
BUT USING THE DOLLARS AS A DRIVING FORCE OPPOSED TO WHAT WE WANT AND THE FEEL OF WHAT WE WANT AND LETTING THE FINANCIAL ASPECT FOLLOW THAT AND THAT WAS MY ONLY CONCERN.
>> I AM NOT 1 MOUNTAIN% FOLLOWING ONLY BECAUSE THAT, YES, WE ARE BUILDING THIS FOR PARKLAND.
BUT PARKLAND CANNOT SUSTAIN -- IT IS GOING TO NEED SOME HELP
FROM SOME OUTSIDE FORCES. >> I WANT TO CHALLENGE THAT.
WE HAVE 35,000 RESIDENTS, RIGHT. WHEN YOU SAY CAN "CANNOT SUSTAIN." IN MY MIND YOU ALREADY CREATED A SIZE OF WHAT -- THIS SCALE OF WHAT THIS IS GOING TO BE BECAUSE YOU HAVE IN YOUR MIND A CERTAIN FINANCIAL, I GUESS, MONTHLY NUT THAT IS GOING TO HAVE TO BE, YOU KNOW, MET.
MY POINT IS, EVERYONE IN PARKLAND, THEY SHOP, RIGHT, WHETHER IT IS A MARKET OR OF SOME SORT.
THEY GO TO ACTIVITIES. WHETHER IT IS GOING TO BE A GYM OR SOMETHING THAT ALLOW THE KIDS TO HAVE SOME SORT OF EXPERIMENT -- BLESS YOU -- SOMETHING. THINGS -- WHETHER IT IS CERTAIN RETAIL. SOMETHING THAT IS MORE CONDUCIVE TO A MORE RECURRING DEMOGRAPHIC. MY ONLY POINT IS, I JUST FEEL THAT THE FINANCIAL ASPECT OF IT, YOU ALREADY SAID YOURSELF.
WE ALREADY RECOUP A MAJORITY OF OUR INVESTMENT.
SO FINANCIALLY, I -- YOU ARE GOING TO SAY -- MEANING SUSTAINING IT FOR THE BUSINESSES IN THE FUTURE.
[01:15:01]
I COMPLETELY UNDERSTAND THAT. BUT LIKE ANY OTHER COMMERCIAL SPACE, SOME THINGS WILL BE SUCCESSFUL.SOME THINGS WON'T. IT IS INEVITABLE.
NO WAY TO DICTATE SITTING HERE AND FIND US A DEVELOPER THAT WILL FIND THE EXACT TENANTS FOR THE NEXT 50 YEARS THAT --
>> I THINK THE DESIGNING AND PLANNING GO INTO MAKING IT MORE OR LESS SUCCESSFUL. I AGREE THERE ARE SOME PROPERTIES AND NOT TO THROW THE PROMENADE AND THE WESTIN TOWN CENTER. YOU LOOK AT THOSE PROJECTS AND THEY ARE DOOMED TO FAILURE IN THE WAY THEN CONCEPTUALIZED AND CREATED. NOT A LOT OF THE PEDESTRIAN-FRIENDLY AREAS. NOT A LOT OF KID-CENTRIC AREAS.
>> THOSE WERE COMMERCIAL CENTERS.
>> THEY WERE DESIGNED WITH GOOD INI THINK IT ISES AND BAD
EXECUTION. >> LET ME HELP YOU GUYS.
A LOT OF GOOD COMMENTS. THE FINANCIAL SIDE AND THE DEVELOPMENTABILITY OF THIS PROJECT WILL BE WORKING WITH YOU GUYS. YOU WILL HEAR SOME THINGS WHERE YOU GO, I DON'T AGREE WITH THAT. WE WILL BE ABLE TO DEAL WITH THAT. THE DEVELOPER WILL BE ABLE TO MAKE SOME MONEY. WE NEED TO MAKE SURE THESE TENANTS ARE DOING WELL, RIGHT. IF THEY ARE NOT -- THE LAST THING WE WANT IS THREE EMPTY RESTAURANTS IN THE MIDDLE OF OUR TOWN CENTER. AND SO THERE WILL BE OTHER PEOPLE I AM JUST THE DESIGNER, RIGHT, IF YOU WERE ASKING KNEE WHETHER TO GUARANTEE MONEY. I WILL MAKE SURE PEOPLE AT THE TABLE WILL MAKE SURE WE WILL MAKE MONEY OR NOT.
LOOK. I WISH I WAS STANDING HERE AND THREE PHONE CALLS FROM MY GUYS SAYING, GUYS, THAT IS A HOT SITE. A LOT OF PROBLEMS GO AWAY AS SOON AS THAT IS SAID. IF IT IS A HOT SITE.
I AM NOT GOING TOO FOOL -- PEOPLE FROM OUTSIDE OF PARKLAND WILL COME TO THIS PLACE. AND THAT IS A GOOD THING FOR THE PEOPLE IN PARKLAND. BECAUSE WE ARE NOT -- LOOK, WE ARE NOT -- FROM EVERYTHING I AM HEARING, WE ARE NOT BUILDING ANYTHING THAT WILL BE VERY BIG THAT WILL BRING MASSES OF -- ANYWAY, TO PARKLAND. PI DON'T T BE A FORE.
I THINK KINGSLEY IS A VERY GOOD EXAMPLE OF THAT.
PRIMARILY THE K7 FORT MILL AREA AND PEOPLE WILL WANT TO GO TONAPA OR GO TO THAT. WHEN THOSE GUYS ARE SUCCESSFUL, SERVICE IS GOOD. ALL OF THAT STUFF WILL COME INTO IT. WHEN WE ARE TALKING OF THE BIGGER PROJECTS. DIFFERENT CONCERN.
VERY CONCERNED ABOUT THAT. WHEN I THINK THE SCALE THAT WE ARE GOING TO WANT TO GO TO IS NOT GOING TO CREATE THAT PROBLEM. I DON'T THINK.
AT ALL. SO THAT IS KIND OF MY FEELING.
>> AGAIN, MY ONLY CONCERN -- THE FINANCES.
IF WE DON'T MAKE ANOTHER DOLLAR ON THIS PROJECT, WE HAVE BEEN HUGELY SUCCESSFUL. I DON'T WANT TO DRIVE BY THIS TOWN CENTER AND SEE EMPTY STORESES.
>> THAT KIND OF GOES BACK TO THE WHOLE POINT, WE ARE NOT EVEN TALKING OF SPECIFIC TENANTS, RIGHT.
IF WE CAN GET AN IDEA WHAT IS GOING TO SURROUND THE COMMERCIAL SPACE. WHETHER IT BE PARK, AMENITIES, EVEN IF WE HAVE A CITY BUILDING -- LET'S ME JUST FINISH.
SOMEBODY THAT WILL ATTRACT PEOPLE THERE AS A -- THIS IS PART OF OUR CITY. WE ARE GOING TO BE HERE.
EVEN IF WE ARE NOT BUYING ANYTHING.
TO, TO ME, WHAT I AM SAYING SHOULD BE THE STARTING POINT.
THE THINGS THAT COME AROUND ARE THINGS THAT I KNOW THE CITY PEOPLE ARE WANTING. RIGHT.
AND ONCE THAT VISION THERE. WHETHER A RESTAURANT OR SOME START OF FITNESS, SOMETHING, THERE IS GOING TO BE A LOT OF BUSINESSES THAT WANT TO BE IN PARKLAND.
>> YOU ARE TALKING OF THE PUBLIC REALM.
>> SOME OF THEM WILL NOT BE SUCCESSFUL AND OTHER BUSINESSES THAT COME IN AND TAKE THEIR PLACE.
>> YOU ARE TALKING OF THE PUBLIC REALM.
>> THIS IS EXACTLY WHAT THAT IS IS.
>> WE ALL AGREED THAT THAT -- WE WANT THAT.
>> I AM JUST TRYING TO CLARIFY WHAT MY POINT WAS.
I DON'T WANT TO BE A TALK OF OUR COMMERCIAL CENTER.
BECAUSE COMMERCIAL CENTERS ARE DRIVEN BY FINANCES.
>> AGAIN, IT IS A VILLAGE, IT IS ALL ENCOMPASSING.
>> PEOPLE WERE SAYING THEY ARE NOT UNDERSTAND WHAT I WAS SAYING. THIS COMES FROM A PUBLIC REALM CITY CENTER-TYPE CONCEPT WITH ASPECTS MUCH COMMERCIAL.
>> I TALKED OF BRINGING IN THE 150 MACHINE ACRE PRESERVE AND TYING ALL THAT STUFF TOGETHER. I THINK WE ALL HAVE BEEN TALK ABOUT -- WE WANT THIS TO BE A PLACE WHERE PEOPLE COME TOGETHER. HOW THIS THAT LOOKS --
>> THAT'S WHAT WE ARE HERE FOR. >> I THINK WE ARE ALL ON THE
I JUST WANTED TO CLARIFY. >> I THINK THERE IS AN OPPORTUNITY TO MAKE THIS A HEART OF PARKLAND, RIGHT.
WHAT THE ENERGY IS AND WHERE PEOPLE COME TO GATHER.
I WANT TO MEET YOU FOR DINNER SATURDAY.
WHERE SHOULD WE GO? WE WILL GO TO -- SO I THINK WE ARE IN PRETTY FINAL AGREEMENT ON THAT.
>> YOU SAID BEFORE, IF YOUR UNCLE COMES TO VISIT FROM TEXAS.
>> YEAH. >> I GOT TO BRING YOU DOWN.
[01:20:04]
>> COUNT MARTHA. I WILL GET ANOTHER ONE.
>> AND I GOT TO BRING YOU DOWN HERE.
BECAUSE YOU GOT TO CHECK THIS OUT.
YOU GOT TO COME LOOK AT THIS. YOU WANT TO DO SOMETHING SPECIAL, YOU GOT TO GO HERE BECAUSE THAT IS THE SPECIAL
PLACE. >> RIGHT NOW IF WE WERE TO TAKE HIM TO A PLACE IN PARKLAND WHERE HE CAN GET THE VIBE AND THE FEEL AND MEET SOME OF THE RESIDENTS, THERE ARE ONLY PROBABLY A HANDFUL OF PLACES WE WOULD TAKE HIM.
PARTICULAR COFFEE SHOP, BAGEL SHOP OR THE PARKS -- PARKS.
>> SOME RESTAURANTS TOO. >> A COUPLE OF RESTAURANTS.
>> NOT EVEN THAT IT IS A RESTAURANT YOU.
>> MADE THE PERFECT POINT EARLIER, LIGHT.
THAT THE COMMERCIAL WE HAVE NOW IS SOMEWHAT HE DID SIGNED IN A WAY THAT IS JUST PEOPLE COME IN. BUY IT.
THERE IS A PARKING LOT. THEY MAY BE ABLE TO WALK DOWN.
BUT COMMON AREA WHERE PEOPLE GO FROM ONE THING, TAKE A BREAK AND WHATEVER. AND THIS IS NOW -- THIS IS WHAT I AM SAYING -- PEOPLE LEAVING PINE TRAILS PARK ON A FRIDAY NIGHT. PEOPLE GO FOR THE GAMES.
AFTERWARDS, THEY ALL KIND OF DISPERSE.
SOME MAY GO HOME AND WHATEVER IT IS.
BUT THERE HAVEN'T ABOUT AN PLACE THAT ALLOW THESE PEOPLE -- THAT SAME COMMUNITY THAT IS ESTABLISHED IN THESE DIFFERENT POCKETS OF THE CITY TO STILL KIND OF MOVE TO A NEW -- THE HEART OF IT. AND CONTINUE ON IN A DIFFERENT
FASHION. >> THAT IS THE ONLY REASON WHY WE WERE CALLING IT -- ORIGINALLY -- I WANTED -- I CALLED IT TOWN CENTER. BECAUSE I DIDN'T HAVE ANY OTHER WORD, BUT IT IS THE CENTER. THE HEART, THE VILLAGE.
WHATEVER. THAT IS THE ONLY REASON THAT NAME CAME FROM, BECAUSE THAT -- IT IS ALWAYS BEEN THAT IS WHAT WE ARE LOOKING FOR. SO I THINK WE ARE ALL ON THE SAME PAGE AS FAR AS WHAT WE ARE LOOKING FOR.
I JUST WANT TO MAKE SURE YOU HAVE ENOUGH INFORMATION AT THIS
POINT TO TAKE THE NEXT STEP. >> I THINK WE DO.
KATIE WILL SOLVE OUR PROBLEM -- PRESSURE IS ON.
NO, I THINK WE HAVE GOTTEN A LOT.
AGAIN, I KEEP HEARING A LOT OF THE SAME THING.
PEOPLE SAY IT DIFFERENTLY DIFFERENTLY.
THEY THINK OF IT DIFFERENTLY. I THINK WE ARE HEARING A LOT OF THE SAME THING. I THINK DENSITY WILL BE A BIG ISSUE. AND I THINK WE WILL BE AS LEAST DENSE WE CAN BE TO BE MAKE THE PROJECT WORK.
THAT IS WHAT I THINK. WHAT DOES THAT MEAN? THAT MEANS WE NEED A TERN AMOUNT OF THERE THERE SO PEOPLE THINK ABOUT TO GO THERE. THERE IS RULES HOW MUCH FOOD AND RETAIL TO CREATE THAT PLACE. WE WILL CHALLENGE SOME OF THAT, I THINK. BUT, SO, I THINK THAT IS WHERE WE WILL GO. I THINK THIS ISSUE ABOUT -- I THINK THIS WHOLE DISCUSSION ABOUT WITHDRAWING PEOPLE FROM OUTSIDE OF PARKLAND. I THINK IF WE ARE DRAWING ALL THE PEOPLE IN PARKLAND WE WANT, WE WILL GET A LITTLE EXTRA, THAT IS OKAY. BUT I DON'T THINK THAT WILL BE AN ISSUE. BUT I AM PROBABLY NOT SUPPOSED TO USE THE R WORD -- RESIDENTIAL.
YOU KNOW WE ASKED THAT QUESTION A LOT.
WE KNOW THERE IS A BIG CONCERN ABOUT RESIDENTIAL AT ALL BEING A PART OF THIS. PETITION WE HAVE -- WE WILL CONTINUE TO TALK ABOUT THAT. I DON'T THINK IT IS IMPERATIVE TO MAKE THIS WORK AT ALL. AND I AM JUST GOING TO TELL YOU IF WE TALK ABOUT RESIDENTIAL, WE WOULD BE TALKING ABOUT PRETTY HIGH-END TOWNS THAT WOULD BE TWO-STORY, MAYBE THREE STORY, AND MAYBE 50 AT THE MOST. AGAIN, THIS IS PRECONSUMPTION THAT WE MAY SHOW IT. I DON'T THINK IT IS GOING TO RELY ON DOING IT. BUT CREATE A VILLAGE.
PEOPLE LIVE IN A VILLAGE. THE PROBLEM WITH ME RAISING IT NOW. UNTIL WE LOOK AT SOMETHING AND SAY I WANT THAT. WHAT IS THAT OVER THERE? OH, THAT IS PERFECT. I GET IT.
WE KNOW THE PROBLEMS THAT RAISES AND THE CONCERN ABOUT SCHOOL
SYSTEM AND ALL OF THAT STUFF. >> AGAIN, I THINK WE ARE ALL ON THE SAME PAGE. WE WANT THIS TO BE A SUSTAINABLE IS THAT VILLAGE. I THINK THAT IS WHAT ULTIMATELY NEEDS TO HAPPEN. AT LEAST FOR ME PREFER NO RESIDENTIAL. IF OFFICE IS REQUIRED, MAYBE VERY, VERY LITTLE. BUT, AGAIN, IT NEED TO BE SUSTA SUSTAINABLE.
SO IT CAN'T BE OFF THE TABLE. BUT IF WE CAN KEEP IT OFF.
>> I THINK WE HEARD THAT LOUD AND CLEAR.
I ONLY MENTION IT BECAUSE I DON'T WANT ANYBODY TO SAY, WELL, YOU NEVER SAY ANYTHING ABOUT THAT.
LOOK, THE NEXT THREE MONTHS WE ARE NOT BUILDING ANYTHING.
WE ARE EXPLORING IDEAS. WE ARE LOOKING AT THINGS.
TESTING WITH THE COMMUNITY. WE WILL LOOK AT IT.
YOU MAY HAVE SOMEBODY FROM A REAL ESTATE STANDPOINT SAYING IF AID THREE-STORY -- I COULD SELL A VERY HIGH-END TOWN THAT IS EMPTY NESTER. WE WILL LOOK AT THE NOOSHTH AND WHO IS THAT. AND DOES THAT MAKE ANY SENSE AND
ALL OF IT. >> DESIGNING IT IN A 360 FOR ME IS IMPORTANT. AND I THINK THAT IS IMPORTANT BECAUSE THE RESIDENTS ON THE BACKSIDE THAT ARE LOSING -- MANY OF THEM THEIR GOLF COURSE VIEWS. TO DESIGN IT AND KEEPING THEM IN
[01:25:03]
MIND THAT THIS IS WHAT THEY WILL SEE FROM THEIR BACK YARD OR THERE WILL BE A BERM THERE AND WHATEVER IT IS.AND BUFFERING FROM WHAT THEY SEE IS A IS A MALL.
>> ONE LAST THING AND AGAIN HAVING THE CITY PLAYING A ROLE IN THIS. IF THE CITY WANTS TO BRING BACK A PIECE OF PROPERTY, ESPECIALLY SOMETHING THAT IS GREEN SPACE, THE CITY'S PROGRAM SOMETHING WHAT HAS CREATED THE MOST CENTRAL AND SMALL COMMUNITY IN PARKLAND.
YOU CAN GO TO ANY -- WHETHER IT IS THE FARMER'S MARKET, YOU GO TO THE SPLASH PAD OR WHATEVER IT MAY BE.
THE CITY IS WHAT IT IS BECAUSE OF ITS ABILITY TO CREATE EVENTS THAT GENERATE ENOUGH INTEREST AND FUN AND EXCITEMENT THAT THE COMMUNITY COMES. AND I THINK IF -- IT MAY NOT BE USED FOR EVERY EVENT THERE, BUT START TO FIND WAYS THAT WE VET IN TO THIS LOCATION. YOU CAN START BY CREATING A NEW PLACE IN THE CITY THAT ISN'T JUST THERE TO GO FOR A PARK, BUT BECAUSE PEOPLE ARE ATTENDING THE VERY THINGS THEY ALREADY FOUND
AND LOVED. >> I THINK HAVING THE FIVE MILES OF TRACK. THIS SUNDAY WE HEAD TO PARKLAND DASH. IF YOU HAVEN'T SIGNED UP YOU CAN SIGN UP FOR THE PARKLAND DASH. WE HAVE THE WALK.
DON'T FORGET TO REGISTER FOR PARKLAND DASH THIS SUNDAY.
NO, ALL KIDDING ASIDE. WE HAVE A LOT EVE VENTS N.
THE RIZZO WALK, THE BEAGLE RUN. ALL THE EVENTS AT PINE TRAILS.
GIVE US THE OPPORTUNITY TO BROADEN SOME OF THE THINGS WE DO AND STEP THEM UP A NOTCH AND OFFER MORE TO THE RESIDENTS.
YOU KNOW, AGAIN, YOU GO -- SUNDAY WILL BE THE PARKLAND DASH. AFTER THE DASH, PEOPLE GO HOME.
THINK ABOUT AT THIS VILLAGE. YOU HAVE THE PARKLAND DASH.
PEOPLE GET BREAKFAST, COFFEE, THEY STAY AROUND.
WHATEVER IT IS YOU DO, THEY ADD A WHOLE NEW ELEMENT TO THAT PARTICULAR EVENT. SO TO ME, THAT IS CRUCIAL THAT
ALL OF THIS IS KIND OF -- >> BY THE WAY IN TERMS -- I KNOW I MADE BUNCH OF THESE COMMENTS ON THE ONE ON ONE.
ARTICULATE IT BETTER. IN TERMS OF DRAWING FROM THIS PARTICULAR AREA. I AM NOT ADVERSE OF DRAWING PEOPLE TO A RESTAURANT FROM CORAL SPRINGS AND COCONUT CREEK.
I GO TO RESTAURANTS AT CORAL SPRINGS AND COCONUT CREEK.
CREATING AN ITEM BECAUSE IN PRIOR ITERATIONS BEFORE WE BOUGHT THE PROPERTY WAS A TOP GOLF AND ALL THESE OTHER THINGS.
TRI-COUNTY DESTINATIONS COMING INTO A BEDROOM COMMUNITY THAT HAS NO BUSINESS COMING INTO A RESIDENTIAL BEDROOM COMMUNITY.
THAT WAS MY VERSION AND WORRY. I STILL HAVE THAT CONCERN.
IT IS NOT A CONCERN OF HAVING A REALLY GOOD SMALL RESTAURANT THAT AWED OF A SUDDEN PEOPLE FROM ANOTHER TOWN ARE GOING TO
COME IN AND PATRONIZE. >> YOU WILL NEED YOUR PROOF OF RESIDENCY HERE TO GET A RESERVATION.
>> OKAY. THAT -- SO ARE WE -- ARE WE GOOD? OKAY.
SO -- SO NEXT STEMS, I GUESS, WOULD BE NEXT STEPS.
WE DON'T HAVE TO GIVE DATES. >> WE WILL CONTINUE TO ENGAGE WITH THE COMMUNITY AND THAT WILL BE RUN THROUGH THE CITY AND NANCY AND THE PEOPLE WE MET WITH.
SO THAT WILL CONTINUE. >> I HAVE GIVEN CHAD SEVERAL DATES IN NOVEMBER TO BEGIN THE COMMUNITY OUTREACH.
AND COORDINATE SOME STAKEHOLDER INPUT.
WE ARE GOING TO WORK ON THAT FOR EARLY NOVEMBER.
>> PERFECT. >> I THINK THAT IN PRESIDENT INTERIM, WE WILL PROBABLY BE DOING SOME SKETCHING AND DRAWING AS WE THINK ABOUT TRANSLATING SOME OF THE STUFF WE HEARD HERE AND WHAT WE THINK WE DID ON THE SITE.
I THINK I AM PERSONALLY GOING TO TALK TO A COUPLE OF PEOPLE IN ARE OUTSIDE OF THE REPORT THAT - YOU HAVE.
AND WE HAVE GOT THAT SEE WHAT KIND OF FEEDBACK ON THAT AND TRY TO FEED INTO IT AND SHARE THE INFORMATION WITH THIS GROUP SOME THINGS I HAVE TO DEAL WITH THAT CAN'T BE IN THE PUBLIC REALM AND HOW TO COMMUNICATE BACK WITH YOU GUYS.
BECAUSE SOME TENANTS THAT YOU CAN'T TALK ABOUT, RIGHT.
WE WILL FIGURE OUT HOW TO DO THAT OR HOW CAN WE INTERFACE WITH THE COMMUNITY -- CAN WITH THE CITY AND UNDERSTAND THAT AND GET ANY KIND OF FEEDBACK WITHIN A CERTAIN GROUP.
THAT WILL BE A CHALLENGE WE WILL HAVE TO DEAL WITH, I THINK.
>> ALL RIGHT, SO WITH THAT, WE WILL JUST KIND OF WRAP THIS UP.
AGAIN, THIS IS VERY, YOU KNOW, EARLY STAGE.
WE HAD A GREAT DISCUSSION. I APPRECIATE.
THIS IS THE FIRST TIME WE HAD IN THE PURCHASE OF THE PROPERTY, WE
[01:30:03]
HAD SOME DISCUSSION ABOUT THIS. BUT TODAY WAS THE FIRST TIME.SOUNDS TO ME AT LEAST FOR US WE ARE ON THE SAME PAGE.
TO MY POINT BEFORE, WE HEAR FROM THE RESIDENTS.
SO I THINK WHEN WE DO GET MORE ENGAGEMENT WITH THE RESIDENTS, HOPEFULLY IF THAT PANS OUT AND A LOT OF THINGS WE ARE SAYING ARE A LOT OF THE THINGS WE HEAR. AGAIN, WE WANT TO MAKE SURE THE RESIDENTS ARE INVOLVED IN THIS PROCESS.
THEY CAN ALWAYS REACH OUT TO ANY OF US AT ANY TIME.
WE WILL BE REACHING OUT TO THEM. STAFF WILL BE REACHING OUT TO THEM TO GET THEM ENGAGED IN DIFFERENT ASPECTS AS FAR AS THAT PROCESS GOES. BUT I AM LOOKING FORWARD TO, YOU KNOW, THE NEXT STEP. AND WITH THAT, ANYBODY --
>> ALL RIGHT.
* This transcript was compiled from uncorrected Closed Captioning.