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[1. Call to Order]

[00:00:06]

>>> EXCUSE ME, GOOD EVENING EVERYONE, I WOULD LIKE TO CALL THE CITY COMMISSION WORKSHOP MEETING FOR THE CITY OF PARKLAND, TO ORDER. PLEASE RISE FOR THE PLEDGE.

[4A. Planning for Future City Growth Workshop Series - Discussion 4]

>> OKAY. GET THE REGULAR AGENDA.

>> WE HAVE A CPA HERE TO CONTINUE WITH THE SERIES OF WORKSHOPS. THIS IS OUR FOURTH TO DISCUSS FUTURE PLAN GROWTH FOR THE CITY. TONIGHT WE'LL BE DISCUSSING PLANNED DEVELOPMENT AND DESIGN WITH SPECIAL DISTRICTS.

I'LL GO AHEAD AND TURN IT OVER TO CJA.

THANK YOU VERY MUCH. >> HELLO EVERYONE.

THANK YOU ALL AND HAPPY NEW YEAR, WE'RE HAPPY TO BE HERE AGAIN. HE'LL TALK ABOUT THE DESIGN SIDE AND THE GUIDELINES, THAT WHAT WE WANT TO TALK TO YOU ABOUT THIS EVENING. I THROW THE AGENDA OF WHAT WE ORIGINALLY TALKED ABOUT AND WORKING THROUGH.

THE BIG THINGS IS BEST PRACTICES, IF YOU DO MOVE FORWARD WITH THE EVENTUAL SALE AND DEVELOP THE SITE, THAT WOULD BE SOMETHING WE WOULD LOOK AT KIND OF GIVING YOUR OPTIONS OF WHAT WE THINK IS THE WAY TO GO. WE'LL DEFINITIVELY TALK TO YOU ABOUT THE DIFFERENT OPTIONS THAT YOU MAY HAVE.

AND AGAIN, THE SCOPE OF WORK, SUSTAINABILITY, CREATING THE SENSE OF PLACE, PARKLAND, AND THE THING WE'RE TALKING ABOUT IN THE DISCUSSIONS IS A PLACE FOR A CENTER FOR PEOPLE TO MEET AND INTERACT WITH OPPORTUNITIES FOR SOME COMMERCIAL AS WELL AS SOME NEW RESIDENTIAL. THIS IS THE FOURTH MEETING WE'VE HAD AND THIS IS TALKING ABOUT THE PLANNED DEVELOPMENT DISTRICTS. WHAT IS A PLANNED DEVELOPMENT? YOU PROBABLY ALL KNOW, YOU HAVE DISTRICTS IN THE CITY.

FOR THOSE HERE THIS EVENING WE CAN TALKING ABOUT THAT.

IT'S REALLY NOT A NEW WAY, IT'S BEEN AROUND FOR 25 OR 30 YEARS IS REALLY TO LOOK AT LAND DEVELOPMENT HOLISTICALLY.

NOT JUST THE LAND IS THIS AND ZONING IS THIS AND WE'LL BUILD THIS. IT'S REALLY LOOKING AT ALL THESE PIECES TOGETHER AND SAYING, THIS IS HOW WE WANT TO SEE AND LOOK AND FEEL. THAT'S THE PROCESS WE MOVE FORWARD. IT ALLOWS FOR THE -- THAT YOU WILL NOT HAVE COOKIE CUTTER SUBDIVISIONS AND THINGS LIKE THAT. YOU CAN DEVELOP OTHER DESIGN GUIDELINES AND THINGS LIKE THAT, WE'LL TALK ABOUT THAT WHERE YOU CAN INNOVATIVE DESIGN. THAT'S VERY IMPORTANT SO YOU DON'T HAVE A MONOTONOUS KIND OF LOOK.

DIFFERENT STRUCTURES AND THINGS THAT LOOK DIFFERENT AND ALL WORK IN THE PATTERN OF DEVELOPMENT YOU WANT TO MOVE FORWARD WITH.

AND ALSO, ENVIRONMENTALLY SENSITIVE AS WELL.

THIS IS LOOKING AT TAKING THE ENVIRONMENTAL FEATURES AS WELL, AND MAKE SURE THEY'RE PART OF THE DEVELOPMENT AS YOU MOVE FORWARD. AND THE PLAN DEVELOPMENTS HAVE THE ZONE REGULATIONS AND THE OPEN SPACE.

WHAT A LOT OF THEM DON'T HAVE IS THE DESIGN GUIDELINES.

THAT'S WHY JOHN IS HERE TOO. TO INTEGRATE THE PIECES.

I WANTED TO PROVIDE YOU SOME EXAMPLES OF OTHER COMMUNITIES.

OTHER COMMUNITIES DO PLAN DISTRICTS AS WELL.

THEY'VE DONE MOSTLY RESIDENTIAL, BUT THEY HAVE COMMERCIAL SPECIFICALLY THEY HAVE THE EMPLOYMENT CENTER DISTRICT AND THE OVERLAY DISTRICT FOR THE TOWN CENTER.

THOSE ARE THE TOOLS THEY USED IN THE CITY.

THE LATER DEVELOPMENTS WEST DID DO PLANNED DEVELOPMENTS THAT CONCENTRATED IT, A LOT OF LIKE YOU'RE DOING IN THE WEDGE.

CONCENTRATE THE DEVELOPMENTS AROUND THE NATURAL FEATURES OR UTILIZE THE SPACE YOU HAVE. MOST OF THEIR PLANNED

[00:05:02]

DEVELOPMENTS ARE WEST OF THE CITY.

AND THEY LOOK AT A NUMBER OF DIFFERENT THINGS.

THEY HAVE DIMENSIONAL STANDARDS. MODIFICATIONS, THEY LOOK AT COMMUNITY BENEFITS. MAKING SURE IF A PHASING PLAN IS THERE IDENTIFY THAT WHEN WE GO THROUGH THAT FOR THE CITY.

THE OTHER THING AND THIS PROBABLY WON'T COME IN, IT'S IMPORTANT IF YOU'RE LOOKING AT ANYTHING OF SIZE AND SCALE, YOU WANT SHADOW STUDIES. YOU WANT TO MAKE SURE IF THERE'S SOMETHING TWO OR THREE STORIES, MAKE SURE THE SHADOW IS NOT FALLING ON THE RESIDENTIAL NEIGHBORS.

I THINK WE'LL BE FAR ENOUGH AWAY FROM THEM IN THIS DEVELOPMENT.

BUT IT'S IMPORTANT TO SEE HOW IT INTERACTS AND THE SHADE IN THE DEVELOPMENT AS THINGS CHANGE. YOU HAVE OUTDOOR SEATING, MAYBE GREAT TO HAVE SHADE, IN ANY MONTH THAN THE LAST TWO WEEKS.

IT WAS TOO COLD. MAKING SURE THAT WE UNDERSTAND THAT AS WE MOVE FORWARD. A LOT OF THE PLANNED DEVELOPMENTS IN THAT CITY ARE ON THE EAST SIDE AND THEY'RE USING IT AS A ONE PARCEL ONLY TO DEVELOP SOME OF THE LARGER BUILDINGS YOU'RE SEEING THERE. OF COURSE, YOU ALL KNOW, PARKLAND LAKES, IT'S A PLANNED UNIT DEVELOPMENT.

AND SITES FEATURES AND BUFFERS TO MAKE SURE BUFFERING FROM THE NEIGHBORS. YOU ALSO HAVE IN YOUR CODE, PLANNED RESIDENTIAL DEVELOPMENTS AND PLANNED COMMERCIAL DISTRICTS. AGAIN, THESE ARE IN YOUR CODE AND THESE ARE THE REQUIREMENTS. AGAIN YOU DON'T HAVE THE SAME LOOK OF THE SAME UNITS AS YOU MOVE THROUGH.

MAXIMUM DEVELOPMENT, AND CONSISTENCY, THE PLANNERS MAKING SURE THAT WE'RE FOLLOWING THE COMP PLAN.

AND DESIGNING WITH THE LOTS, FEATURES AND LOCATIONS OF THE USES. THOSE ARE THE THINGS WE'RE LOOKING FOR. THE ONE PLANNED COMMERCIAL DEVELOPMENT IS PARKLAND COMMONS. YOU'RE ALL FAMILIAR WITH THAT.

BUILT IN 2008 AND 2009. IT IS REALLY A TRADITIONAL COMMERCIAL DEVELOPMENT. IT'S A STRIP CENTER WITH A PUBLIC -- I WANT TO SAY PARKLAND, A PUBLIC'S ANCHOR.

I'M TALKING TO FAST. ENHANCED ENTRY, THEY DO HAVE SOME DESIGN FEATURES IN THERE THAT ARE PEDESTRIAN RELATED.

THEY HAVE SHADED WALKING AREAS, PERGOLAS IN THERE.

THE DIFFERENCE BETWEEN THIS AND WHAT WE RECOMMEND FOR YOU ALL, IS YOU WANT SOMETHING THAT FOCUSES ON THE PEDESTRIAN INTERACTION. THIS DID WELL WITH THE PEDESTRIAN INTERACTION, BUT WE HAVE A STRIP CENTER AND WE'LL PUT IN NICE PEDESTRIAN FEATURES. AND I THINK THAT'S WHAT WE'RE SAYING, MELD THOSE TOGETHER SO YOU GET NOT ONLY ABLE TO -- SOMEONE CAN PARK EASILY BUT ALSO WALK AROUND.

IT'S MORE OF A PEDESTRIAN FEEL, RESTAURANTS, AND OTHER THINGS THAT'LL POTENTIALLY GET BUILT THERE.

PUTTING EVERYTHING TOGETHER SO IT'S ALL IN ONE PIECE.

AND WE'RE GOING TO WALK THROUGH A COUPLE OF BEST PRACTICES.

EACH COMMUNITY IS DIFFERENT. THE BEST PRACTICES FOR THAT COMMUNITY. THAT COMMUNITY LOOKING AT SOMETHING DIFFERENT THAN WHAT YOU ALL ARE TALKING ABOUT.

WE WANTED TO GIVE YOU THE IDEA, WALK THROUGH HOW WE WORKED WITH ANOTHER COMMUNITY. THE ONE THING THAT I THINK WE'LL STRESS WITH YOU TONIGHT, THE DESIGN GUIDELINES ARE THE MOST IMPORTANT THING. ZONING IS IMPORTANT, YES, LAND USE, BUT YOU DON'T HAVE THE DESIGN GUIDELINES YOU'RE NOT ABLE TO DO IT. WHAT WE'VE FOUND AND I'M NOT GOING TO TAKEAWAY JOHN'S THUNDER, WE ORIGINALLY TALKED TO PEOPLE, THEY'RE LIKE WE DON'T WANT IT.

AND JOHN CAME AND SHOWED VISUALIZATIONS, AND THEY'RE LIKE THAT'S NOT BAD. IF YOU CAN EXPLAIN IT TO THEM IN A WAY THEY CAN UNDERSTAND, ESPECIALLY VISUALLY, YOU GET THE BUY IN FROM THE START. PEOLE UNDERSTAND, EVERYONE HAS A BIT OF A DIFFERENT VISION OF WHAT YOU WANT.

YOU MELD THAT IN THE PROCESS, THEN EVERYONE UNDERSTANDS WHAT YOU'RE OUTCOME WILL BE. THERE'S DEVELOPMENT AND THE DEVELOPER MAY COME IN AND MAKE SOME CHANGES.

BUT THAT'S REALLY WHAT IT IS. IT SETS THE STAGE FOR QUALITY OF

[00:10:02]

SITE PLAN AND ARCHITECT DESIGN. YOU DON'T HAVE TO DO STYLE BUT SETTING THE FORM OF THE BUILDING AND HOW THEY RELATE TO THE STREET. CREATING THAT SENSE OF SPACE, PLACES FOR PEOPLE TO MEET.R FOR- THAT'S IN THE COMMERCIAL AREA,

THE SOCIAL SPACE AREA. >> YOU STOLE MY THUNDER COMPLETELY. THE BIGGEST TAKEAWAY FOR THIS IS THE DESIGN GUIDELINES GIVES YOU THE OPPORTUNITY TO TRULY CUSTOMIZE A SOLUTION THAT'S UNIQUE ONLY TO PARKLAND.

IT REALLY GIVES US AN OPPORTUNITY TO REALLY EXPLORE THE EXPRESSION OF THE IDENTITY OF THE COMMUNITY IN THE ARCHITECT CHARACTER THAT YOU FIND THERE.

WE WANT TO SHOW YOU HOW THAT PLAYED OUT, THE COMPLETELY DIFFERENT DENSITY. WHEN WE WALKED IN, THE CITY WAS FULL OF NAY SAYERS. EVERYONE WAS AN OBJECTIONIST.

PART OF THAT THE CITY INITIALLY TRIED TO LOOK AT ZONING FROM A TRADITIONAL ZONING STYLE. YOU HAVE THE ZONING DISTRICT AND THEN A SLEW OF REGULATIONS. THE FINAL FORM AND PRODUCT WAS COMPLETELY UNPREDICTABLE. IT COULD BE ANYTHING, THAT'S ONE OF THE THINGS THAT GOING WITH A FORM BASED ZONING STRATEGY, STARTS TO CURTAIL. IN A FORMED BASE ZONING, YOU START TO MASSAGE THE OVERALL VOLUME OF THAT EDIFICE THAT'S BUILT IN AND UNDERSTAND HOW DO WE START TO CHIP AWAY AT THE ARTICULATION OF IT TO MAKE SURE THAT YOU WALK AWAY WITH AMASSING THAT FEELS COMFORTABLE AND HAS THE RELATIONSHIPS AND MODULATIONS THAT YOU NEED THAT YOU NEVER FEEL YOU HAVE THAT FEELING WHEN YOU'RE WALKING NEXT TO A TARGET WALL OR A HOME DEPOT WALL. THE MASSIVENESS OF THE OVERALL EDIFICE. ONE OF THE THINGS THAT WE INCORPORATED IN THE FORM ZONING WAS CLEARLY DEFINING, BUILD TWO LINES AS OPPOSED TO SET BACK LINES.

THESE ARE IMPORTANT PARTICULARLY WITH COMMERCIAL ESTABLISHMENTS, YOU WANT AS MUCH CONTINUITY OF THE BUSINESS ESTABLISHMENT RIGHT BACK TO EACH OTHER. GET THE SURFACE TENSION THAT INCITES PEOPLE TO WALK IN AND ENGAGE.

THE BUILT TO STANDARD THEN ESTABLISH WHAT THE MAXIMUM VOLUME OF THE BUILDING COULD BE. AND THEN IN THERE WE PUT IN TRUE ARCH ARCHITECT REGULATIONS.

HOW THE BUILDING RELATES TO THE STREET, THE MATERIALITY, NO FOAM TRIMS THAT'LL FALL OFF FIVE YEARS DOWN THE ROAD.

THE PROPORTIONS AND THE SCALE ARE IMPORTANT.

ONE OF THE THINGS JIM ELUDED TO EARLIER, WITH REGARD TO THE PUBLIC PLAZA, THAT WAS A STRIP CENTER WITH THE ADDED PEDESTRIAN COMPONENT. WHEN YOU APPROACH FORM BASED AND DESIGN GUIDELINES CENTERED AROUND PEOPLE YOU START OFF WITH THE EXPERIENCE OF THE SIDEWALK AND THE EXPERIENCE OF THE COMMERCIAL ESTABLISHMENT AND WHAT THAT DESTINATION EXPERIENCE WILL BE. AND YOU BUILD FROM THAT.

THE EXPERIENCE OF THE PEDESTRIAN ORIENTED USE IS FUNDAMENTAL TO THE OVERALL DESIGN. IT'S GREAT BECAUSE IF YOU APPROACH THAT WAY, THE DEVELOPER AT THE END OF THE DAY CANNOT TAKE THAT FROM THE FORMULA. THEY HAVE TO ABIDE IN BRINGING IN THE WHOLE PIECE OF WORK. PART OF WHAT WE DID WAS TO FOCUS THE CONVERSATION ON PEOPLE AND ON THE PEDESTRIAN EXPERIENCE.

TALK ABOUT DESIGN THAT BALANCED THEIR NEED, AND ONE OF THE EARLY PRESENTATIONS, NEIGHBORS CAN ENGAGE EACH OTHER, AND THEY CAN BE A STRONG RELATIONSHIPS BETWEEN THE QUALITY OF THE ARCHITECT THAT GOES IN AND THE QUALITY OF THE OPEN SPACE THAT

[00:15:01]

GOES IN. WE ALSO FOCUSED A LOT ON TYING THE QUALITY OF THE OPEN SPACE WITH THE FUNCTIONALITY, CONNECTIVITY, WALKABILITY, AND COMMUNICATION.

TO MAKE SURE THAT PEOPLE ARE -- HAVE IT EASY TO GET TO THERE.

THEY WANT TO USE A NONMOTORIZED TRANSPORTATION.

THERE'S ALWAYS AN OPPORTUNITY TO GET OUT OF THE CARS AND NOT HAVE TO DEPEND ON THAT FOR MOVEMENT THROUGHOUT.

THEY CAN PARK AND THEY CAN REALLY ENGAGE IN THE OVERALL AREA AND HAVE AN EXPERIENCE THAT CAN GO BEYOND JUST A 30 MINUTE OR ONE HOUR, THEY CAN GO AND SPEND TIME THERE.

AND WHEN WE TALK ABOUT THE EVENT SPACES, IT'S THE DESTINATIONS THAT'LL DRAW PEOPLE THERE. BUT WE WANT PEOPLE TO GO THERE EARLIER TO SPEND SOME MONEY AND STAY LONGER TO SPEND SOME MONEY AND ENGAGE WITH EACH OTHER AND ALLOW THE SORT OF COMMUNION BETTER. WITH THE FORM BASED ZONE AND THE DESIGN GUIDELINES, WE CAN 100% INTEGRATE OPPORTUNITIES FOR SUSTAINABILITY TO BE INCORPORATED IN THE ARCHITECT AND THE OPEN SPACE IF A MEASURABLE -- IN A MEASURABLE WAY. DIFFERENTLY, YOU CAN SET STANDARDS, WE WANT TO CONSERVE WATER AND WE WANT TO HAVE BUILDINGS THAT COULD HAVE A LEAD LEVEL ACCREDITATION OR CERTIFICATION. THAT'S ONE THING.

WE CAN ESTABLISH HOW THE STORM WATER RUN OFF NEEDS TO BE TREATED. HOW THE SHADING DEVICES IN THE ARCHITECT CAN BE ACCOMMODATED SO YOU DON'T HAVE TO WAIT TEN OR 15 YEARS FOR THE TREES TO GROW IN. YOU CAN START WITH THE SHADE FROM DAY ONE. THE SUSTAINABILITY COMPONENT IS A BIG DRAW TO REALLY PARLAY THE REGULATIONS INTO THE CODE.

FOR -- IT REALLY WAS QUITE REWARDING TO SEE THAT AFTER GOING IN AND EDUCATING THE RESIDENTS AND TALKING ABOUT FORM BASED STRATEGIES AND IMPORTANCE OF DESIGN GUIDELINES AND TO HAVE A PRODUCT THAT'S NOT COOKIE CUTTER BUT IT'S PREDICTABLE, GAVE THE RESIDENTS A LOT OF ASSURANCE AND WE ACTUALLY HAVE THE COMMISSION CHAMBER FILLED WITH PEOPLE WITH TEE SHIRTS SUPPORTING US, AS OPPOSED TO OBJECTING TO THE PROPOSALS THAT WE WERE DOING. THE DESIGN GUIDELINE IS THE CRUX OF MAKING SURE THAT YOU LEVEL UP WHAT YOU HAVE INTO A MORE LUXURY QUALITY OF DEVELOPMENT THAT CAN BE LONG LIVED AND CAN HAVE THE ABILITY TO ADAPT TO DIFFERENT CHANGES IN THE MARKET AND DIFFERENT USES THAT MIGHT HAPPEN.

>> THANK YOU. I WILL SAY, THE FIRST TIME IN MY MANY YEAR CAREER AND I DROVE IN AND SAW PEOPLE IN SHIRTS THAT WERE FOR THE PROJECT AND NOT AGAINST, FIRST TIME IN MY LIFE THAT THAT HAPPENED. HAVING THE VISUALIZATION OF HAVING WHAT THINGS LOOK LIKE IS REALLY IMPORTANT FOR THE PUBLIC TO UNDERSTAND AND MOVE FORWARD. WE WANTED TO WALK THROUGH, WHAT WE'RE THINKING THE PLANNED DEVELOPMENT IS THE BEST SOLUTION FOR YOU TO MOVE FORWARD. AGAIN, YOU HAVE ONE LOCATION, IT CAN BE ESTABLISHED AND DEVELOPED FOR THAT ONE LOCATION.

YOU CAN INTEGRATE THE DESIGN GUIDELINES.

THE PREDICTABILITY IS WE DESIGN IT, GO THROUGH IT, THIS IS HOW IT'LL COME OUT. THIS SET BACK WORKS FOR HERE, IT'S NOT GOING TO WORK FOR THE PROPERTY THAT YOU'RE LOOKING AT.

AND WE CAN IMPLEMENT THE FORM BASED REGULATIONS.

I'VE DONE WORK WITH OVERLAY -- YOU HAVE TO HAVE SOMEONE WHO REALLY UNDERSTANDS THE PIECES. YOU HAVE INCONSISTENCIES IN THE OVERLAY, AND THE ISSUES ALLOWED HERE IS NOT ALLOWED THERE.

THE DESIGN GUIDELINES ARE SEPARATE FROM THE CODE.

AND A LOT OF TIMES I'VE HAD ISSUES WHERE THE GUIDELINES ARE SUCH SOMETIMES YOU HAVE FOLKS THAT'LL ARGUE THE POINT.

[00:20:02]

THE GUIDELINES THAT ARE NOT REGULATIONS.

THEY'RE GUIDELINES. WE HAVE THEM IN AND ESTABLISH THE CODE, IT'S EASIER TO ENFORCE THOSE.

A TRADITIONAL ZONING WE TALKED ABOUT THAT A BIT.

THE TRADITIONAL ZONING IS FOR EVERY COMMERCIAL DISTRICT IN THE CITY. IT DOESN'T TAKE IN ACCOUNT THE SITE SPECIFIC REQUIREMENTS. YOU NEED TO HAVE THE SITE SPECIFIC AREAS. YOU'LL NEED A LARGER BUFFER, AND MAKE SURE THE ACCESS IS THERE. REALLY, YOU'RE DESIGNING SOMETHING THAT'S UNIQUE TO THE CITY.

AND YOU WANT IT TO BE UNIQUE. YOU DON'T WANT IT TO LOOK LIKE THE OTHER DEVELOPMENTS IN THE CITY.

YOU WANT IT SPECIFIC. AND THEN, WHERE WE TALKED ABOUT, ONE OF THE THINGS I'VE TALKED ABOUT IN MY CAREER HELPED AS WELL, IS TO REALLY CONSOLIDATE THE APPROVAL PROCESS.

IF AT ANY TIME YOU MOVE THROUGH THE PROCESS AND HAVE TO DO PLATTING, THE LAND USE AMENDMENT, THE ZONE AND GO THE ZONE HOPEFULLY IS YOUR DESIGN GUIDELINES.

IF YOU CAN CONSOLIDATE THOSE IN ONE MEETING, IT'S EASIER FOR THE PUBLIC TO UNDERSTAND, NUMBER ONE, AND ALSO TO ATTEND THE MEETINGS. MORE OFTEN THAN NOT I GET UP AND TALK ABOUT PLATTING, AND EVERYONE'S EYES ROLL BACK.

IT'S NOT THE MOST EXCITING PART OF THE PROCESS.

IF THEY COME FOR THE PLAT AND SAY, WE DON'T LIKE THE DEVELOPMENT, PEOPLE GET CONFUSED OF HOW ALL THE PIECES FIT TOGETHER. IF AT ALL POSSIBLE PUT THEM TOGETHER, IT MAKES THEM EASIER FOR THE PUBLIC AND EVERYONE TO UNDERSTAND IN ORDER FOR THIS PICTURE TO HAPPEN, WE HAVE TO DO THESE DIFFERENT THINGS. WE HAVE PEOPLE AT THE BEGINNING, THE DENSITY COULD LOOK LIKE, THEY WERE MORE ABLE TO SAY, OKAY, I LIKE THAT. IT'S NOT TOO TALL, IT'S THIS, IT'S THAT WE LIKE THAT AND WANT TO MOVE FORWARD WITH THAT.

THE PUBLIC UNDERSTANDS, AND A LOT OF PEOPLE MAY NOT LOOK WHAT THE PROJECT IS MOVING FORWARD, BUT THEY UNDERSTAND WHAT THE PROJECT IS ABOUT. AS MUCH INFORMATION AS YOU CAN GET OUT TO THE PUBLIC BEFORE IT GETS TO A LEVEL YOU HAVE TO REVIEW AND APPROVE IT, IS REALLY VERY IMPORTANT IN THIS DAY AND AGE TO GET THINGS THROUGH -- I WOULDN'T SAY VERY QUICKLY BUT AS QUICKLY AS WE CAN. WE'VE DONE WORKSHOPS, WE HAVE MEETINGS WITH BUSINESS FOLKS, WE DID INSTANT POLLING.

THOSE ARE REALLY HELPFUL. YOU START TO GET THE BUY IN WITHOUT, YOU GET A LOT OUT OF THE PEOPLE WHO DON'T WANT TO GET UP AND SPEAK. BUT POLL THE ROOM AND START TO BUILD THE DESIGN. AGAIN, INCLUDED IN EVERY PARK, THEY CAN SEE HOW THE VISION IS DEVELOPED AND PUT IN TO PLACE.

AGAIN, THIS IS STILL TALKING ABOUT THE PROCESS AND JUST SOME OF THE THINGS, SOMETIMES THE TACTILE THINGS WORK, MEETINGS LIKE THIS NOT NECESSARILY. THE LONGEST IS THE LAND USE PLAN, AND YOUR PLAT. YOUR LAND USE GOES THROUGH YOUR PROCESS AND THROUGH THE COUNTY. I HAVE REZONING LINED UP WITH THE LAND USE PLAN. THIS WAS JUST A GUIDELINE THAT WE TALKED ABOUT, AND WE ALSO PUT IN THE POTENTIAL FOR PUBLIC PARTICIPATION THAT YOU WANT TO DO, THAT'S FRONT LOADED SO YOU CAN BUILD THE VISION BEFORE YOU IMPLEMENT OR LOOK AT DOING DESIGN GUIDELINES MOVING FORWARD.

SO THAT WAS A LOT IN A SHORT TIME.

BUT JOHN AND I ARE HERE FOR ANY QUESTIONS.

[00:25:02]

>> I JUST WANT TO START BY SAYING, I APPRECIATE THIS PRESENTATION. THE APPROACH, I WOULD BE IN FAVOR OF. AND THE REST OF THE COMMISSION.

WE DECIDED TO BUY THE PROPERTY SO WE HAD THE ADDITIONAL SAFEGUARDS AND THE OPPORTUNITIES TO MAKE THIS PROJECT UNIQUE TO PARKLAND. AND TAKING THE APPROACH AFFORDS US THAT OPPORTUNITY. I'M EXCITED FOR NEXT STEPS, THE ONE QUESTION IF WE GO BACK TO THE LAST SLIDE REALLY QUICK, SO, OBVIOUSLY THE SOONER AND BETTER PUBLIC ENGAGEMENT.

BUT THE LAND USE, IF YOU COULD GO IN A LITTLE MORE DETAIL OF THE LAND USE PLAN AMENDMENT AND THE PLATTING AND THE REZONING, HOW CLOSE DO WE NEED TO GET TO A DESIGN TO MAKE THAT PROCESS MOVE FORWARD. WHERE EXACTLY IS THAT PROCESS?

>> AND AGAIN, THIS IS MY RECOMMENDATION.

YOU ALL -- IF YOU WANT TO MOVE FORWARD YOU COULD MOVE FORWARD WITH PLATTING AND LAND USE PRIOR TO THE REZONING.

THE REZONING COULD BE -- FOR THE PROCESS, AND IMPLEMENT THE GUIDELINES AND THOSE MOVING FORWARD.

THE LAND USE AMENDMENT REQUIRES, IT'S AN ORDINANCE AND REQUIRES TWO PUBLIC HEARINGS AT THE CITY. AND TWO PUBLIC HEARINGS -- ONE AT THE PLANNING COUNSEL AND TWO AT THE COMMISSION.

THIS IS CONSIDERED A SMALL SCALE AMENDMENT.

YOU CAN ACTUALLY HAVE TWO READINGS AND A DOT.

I RECOMMEND NOT DOING THAT. ANYTIME YOU SEND SOMETHING TO BROWARD COUNTY, THEY MAY MAKE A CHANGE OR SOMETHING.

YOU HAVE TO GO BACK AND READOPT THE AMENDMENT.

MY THOUGHT IS DO FIRST READING OF THE LAND USE PLAN HERE, SEND IT TO THE BROWARD COUNTY PLANNING COUNCIL, HAVE THEM DO THE TWO READINGS, AND WHEN THAT'S DONE, ADOPT THE LAND USE

PLAN. >> WHAT'S REQUIRED TO GET THE APPLICATION ROLLING ON THAT LAND USE?

>> SURE, YOU HAVE A REGULAR APPLICATION YOU WOULD NEED TO HAVE A SKETCH OF LEGAL OF YOUR PROPERTY.

AND THEN YOU WOULD NEED TO HAVE SOME TRAFFIC ANALYSIS DONE TO UNDERSTAND THE POTENTIAL IMPACT FOR THAT DEVELOPMENT.

ALSO, YOU HAVE TO IF WE DON'T PUT A RESTRICTION ON WHAT YOU THINK IS GOING TO BE THERE, IT'S GOING TO REQUIRE A MUCH LARGER STUDY. THAT'S PART OF WHY I WAS SAYING TO DO THE PROJECT HOLISTICALLY. I WANT TO THROW OUT A NUMBER, LET'S SAY 165,000. AND IT ENDS UP -- WE'RE NOT SURE, MAYBE 185 OR 150. YOU CAN GO IN WITH A LAND USE PLAN AND SAY, THE MAX WE'LL BUILD IS 185, AND THEN GO THROUGH THE PROCESS. YOU WANT THE NUMBER IN PLACE BEFORE YOU GO, IF YOU THROW A NUMBER OUT THERE, YOU MAY BE SETTING THE STAGE YOU MAY HAVE TO DO IMPROVEMENTS TO ROADWAYS YOU WON'T HAVE TO DO. IF IT'S A HIGHER NUMBER YOU NEED

VERSUS A LOWER NUMBER. >> FOR ARGUMENT'S SAKE WITH THE SAME COMMENT, SAY IT'S WSH DEGO IN THE -- WE GO IN AT 165 OR WHATEVER. I DON'T KNOW WHAT'S CONSIDERED

IN THE SQUARE FOOTAGE. >> THE COUNTY GOES THROUGH THAT PROCESS, IT'S A COMMERCIAL CALCULATION.

WHAT THEY'RE LOOKING FOR IS WHAT THE TOTAL IS FOR -- SORRY, I'M STILL -- THE NUMBERS -- THEY'RE CONCERNED OF THE ARTERIALS.

[00:30:09]

YOU ALWAYS GO HIGHER THAN YOU THINK YOU'L DO.

YOU CAN RESTRICT THROUGH OTHER ZONING.

IF YOU HAVE A HIGHER NUMBER, SOMETIMES YOU NEVER KNOW.

NOW WE HAVE TO GO BACK AND ADD 20,000, GO THROUGH A WHOLE PROCESS. THAT IS FIGURING OUT WHAT YOU THINK IT MIGHT BE, AND FIGURING OUT WHAT THE TOTAL MIGHT BE WHEN

YOU, IF SOMETHING WAS TO HAPPEN. >> YOU'RE ASKING TO DO THE ZONING AT THE SAME TIME. SORRY GUYS.

AGAIN, WE DON'T NEED TO NECESSARILY GET IN SPECIFIC DETAILS WE COULD DO THE DESIGN GUIDELINES LATER.

THE ZONING IS A VERY BROAD FROM 35,000 FEET TO SAY, OKAY, WELL, THIS THAT AND THE OTHER. AS WE GOT THROUGH THAT PROCESS, THEN WORK THROUGH THE DESIGN GUIDELINES THAT WOULD TIDY UP

EXACTLY WHAT THAT WOULD BE. >> RIGHT, CONCEIVABLY HAVE THE FIRST READING OF THE REZONING. SET IT AS, AND USE YOUR PDC, YOU CAN USE THAT DISTRICT. MAKE SURE THAT THAT INCLUDES THE DESIGN GUIDELINES AS PART OF THAT.

HAVE THE FIRST READING AS THE COME PLAN.

IT'LL -- COM PLAN. DO THE PLAT TOO.

IT'S ALWAYS THE LONGEST. UNFORTUNATELY.

THEN, YOU CAN ESTABLISH THE DESIGN GUIDELINES AS YOU MOVE FORWARD. BEFORE YOU HAVE THE MEETING, WHERE YOU HAVE THE REZONING AND THE LAND USE, AS LONG AS YOU ALL AND THE PUBLIC UNDERSTAND, THIS IS JUST TO PUT SOMETHING ON THE MAP RIGHT NOW. WE'RE PUTTING A LABEL ON THE MAP. WE'RE GOING TO COME BACK WITH THE SECOND READING WITH THE OTHER REQUIREMENTS.

YOU CAN ALSO HAVE THE ADOPTION OF THE LAND USE PLAN BEFORE THE REZONING. IT'S NOT EFFECTIVE UNTIL THE LAND USE IS DONE, ADOPTED AND APPROVED.

THAT COULD GO FURTHER THAN THE LAND USE PLAN.

IF THE DESIGN GUIDELINE AND OTHER THINGS ARE IN PLACE.

>> POTENTIALLY LOOKING FOR US TO START THE PROCESS, WOULD BE WHAT WOULD BE THE MAXIMUM AREA. SO TO SPEAK.

THAT'S WHAT YOU WOULD NEED. WE WOULD HAVE TO HAVE FURTHER DISCUSSION, WHAT COULD THE MAX BE? WHAT NO SPECIFICS OR ANYTHING LIKE THAT.

WHAT'S THE ONE THING WE COULD TOLERATE AND THAT WOULD SET THE NUMBER FOR THE LAND USE AND ALL THAT STUFF.

>> I WANT TO FOLLOW UP ON THAT QUESTION.

I RECALL ONE OF THE PRIOR PRESENTATIONS YOU TALKED ABOUT WHAT THE ACTUAL STORES OR COMMERCIAL SPACES ARE CAN DICTATE THE TRAFFIC FLOW. WOULDN'T WE HAVE TO HAVE WHAT'S IN THERE BEYOND THE SQUARE FOOTAGE TO DO A TRAFFIC STUDY?

>> FOR THE LAND USE PLAN, YOU NEED A TOTAL COMMERCIAL NUMBER TO GET IT THROUGH. IT'S REALLY GETTING IT THROUGH THE COUNTY PROCESS. THEY LOOK AT IT AS WHAT THE EXISTING TRAFFIC IS, AND IF IT'S MORE THAN 3% OF THAT, THEY LOOK AT ROADWAY IMPROVEMENTS. WHEN THE DEVELOPMENT ACTUALLY COMES IN THROUGH THE REZONING AND THE SITE PLAN WE LOOK AT THAT MORE WITH A FINE TOOTHED COMB.

NOW WE'LL HAVE TOP GOLF, AND -- >> DON'T SAY TOP GOLF.

>> POP STROKE. PICK SOMETHING I'M NOT THINKING OF. I APOLOGIZE.

>> YOU SAID THAT. YOU SAID THAT IN A PUBLIC

MEETING. >> NO, YOU SAID IT.

>> LET'S SAY IT'S COMMERCIAL AND NOW WE GET PROBABLY WHAT'LL HAPPEN IS YOU'LL HAVE MORE RESTAURANTS THAN A TRADITIONAL DEVELOPMENT. SO THAT'S GOING TO SCALE UP THE NUMBERS. SO WHEN YOU START TO LOOK AT THE REZONING AND THE SITE PLAN, THAT'S WHEN YOU START TO DO THE TRAFFIC TO MAKE SURE YOU HAVE THE RIGHT TRAFFIC IN AND OUT AND EVERYTHING WORKS. LOOK AT MORE UNDER SCRUTINY TO

MAKE SURE IT WORKS. >> TO FINISH TO POINT, WE'RE STILL LOOKING AT IT VERY 35,000 FEET AND THEN BEFORE WE ACTUALLY GET FURTHER IN THE DESIGN GUIDELINES, WE WOULD NEED TO HONE DOWN ON WHAT THIS WOULD BE AND WHAT TYPE OF TRAFFIC

[00:35:01]

IMPROVEMENTS WE WOULD POTENTIALLY HAVE.

>> THE COUNTY FOR PURPOSES OF TRAFFIC LOOKS LIKE COMMERCIAL IS COMMERCIAL AND FOOTAGE WILL GENERATE TRAFFIC AND YOU REFINE IT FROM THERE? HOW DOES IT INTERPLAY NOT THAT VALUE OF THE PROJECT IS THE SOLE DRIVER BUT IT'S A COMPONENT, HOW DOES THAT INNER PLAY WITH THE VALUE OF THE PROPERTY WITH THE ZONE AND GO DEVELOPMENT OVERLAYS?

IN TERMS OF -- >> SAY THAT AGAIN.

>> AS WE START TO DEVELOP THIS PLAN, WE'LL PUT A PLAN TOGETHER AND DO MAXIMUM SQUARE FOOTAGE OF X.

ON THE WAY ARE WE ASSESSING THE CHANGES OR RESTRICTIONS WILL IMPACT THE VALUE OF THE PROPERTY.

>> YOU CAN ANSWER THAT. >> LET ME TRY TO ANSWER IT.

AS PART OF THIS PROCESS YOU MAY OR MAY NOT LOOK TO HAVE A DEVELOPER WORK WITH YOU. RIGHT.

>> EITHER WAY, YOU'RE LOOKING TO HAVE A DEVELOPER WITH YOU.

>> LET'S SAY, EITHER WAY, IT'S HELPFUL TO HAVE SOMEONE ON THAT SIDE LOOKING AT WHAT YOU'RE ESTABLISHING AND SAYING, THAT'LL

WORK AND THAT WON'T WORK. >> THAT'S MY POINT.

WE'RE TALKING ABOUT CREATING THIS SORT OF UTOPIAN PLAN FOR THE PROPERTY. IS THAT GOING TO BE MET AT ODDS OR SHOCKING TO DEVELOPER. IT'S GREAT YOU CREATED THIS CONCEPT, BUT WE DON'T WANT IT FOR THIS VALUE.

>> THE ANSWER TO THAT IS YES. WHAT'S GOING TO HAPPEN IS AT SOME POINT, WHEN WE DESIGN OUR GUIDELINES, SAY WE DESIGN THE GUIDELINES AND WANT THE NICEST LIGHT FIXTURES THAT YOU CAN FIND. OR FULL GROWN WHATEVER TYPE OF TREES. THERE'S A COST TO THAT.

SO THAT WILL ULTIMATELY DRIVE DOWN ANY --

>> THAT'S MY POINT. CERTAINLY AT THAT POINT HAVE THE OPPORTUNITY WITH THE ENGINEER, OKAY, THIS IS WHAT WE WANT.

OKAY, IF THAT'S WHAT YOU WANT, I'LL GIVE YOU A MILLION DOLLARS.

BUT IF I CHANGE THIS AND TWEAK THIS AND THAT, I GIVE YOU 5 MILLION, 10 MILLION. THAT'S GOING TO COME INTO PLAY AT SOME POINT AND WE'LL HAVE TO DECIDE AS A COMMISSION DO WE WANT THIS TO BE HERE, I KNOW BOB ASKED US A FEW TIMES.

WHERE DO YOU WANT IT. A STRIP MALL, HERE, OR HERE.

AT SOME POINT YOU HAVE TO, OR WE'LL HAVE TO DECIDE WHAT ARE WE WILLING TO POTENTIALLY SACRIFICE IN QUALITY OR ADDITIONAL

AMENITIES FOR COST. >> YEAH, MY POINT IS, I LOOK AT THIS MAYBE IT'S OVERSIMPLIFYING IT.

A CUSTOM HOME. A DREAM CUSTOM HOME.

BUYER AND THEY'RE PICKING OUT - FINISHES AND EVERYTHING ELSE.

THAT'S THE WAY -- YOU HAVE A DEVELOPER BUYING IN THE VISION AND WORKING WITH YOU ON CULTIVATING IT.

THIS SOUNDS LIKE WE CREATE THE VISION AND AT THE END, GO AND SHOP IT TO A DEVELOPER AND THAT'S WHERE MY CONCERN IS.

IS THIS BUILDING A CUSTOM HOUSE OR A SPEC HOUSE.

THEY'RE TWO DIFFERENT MARKETS. >> I THINK WHAT THE GOAL OF THE

TO PUT THE BLOCKS IN PLACE. -- - >> HAVE YOU DONE THIS PROCESS, YOU'VE ALL DONE IT AND LATER GET SHOPPED TO A DEVELOPER.

HAVE YOU DONE IT IN A CONTEXT OF HAVING A DEVELOPER GO THROUGH

THE PROCESS WITH THE CITY? >> THE EXAMPLE WE TALKED ABOUT IN MANNERS. THE ARCHITECTS IMMEDIATELY START SKETCHING AND DRAWING. THEY -- THEY SPEAK TO THEM IN THEIR LANGUAGE. THEY GET IT, THEY UNDERSTAND IT.

[00:40:01]

BUT I ALSO THINK, AND JOHN WILL JUMP UP TO HELP ME IF NECESSARY.

I THINK YOU NEED TO DESIGN IT FOR WHAT ONE POINT THERE.

NOT SAYING, IF YOU WANT TO HIGHER END, LET ME PICK ON A STORE THAT'S NOT HERE. K MART.

IT'S NOT WHAT YOU'RE LOOKING FOR.

A DESIGN FOR K MART IS A LOT DIFFERENT THAN A HIGH END RESTAURANT THAT YOU WANT TO HAVE.

OR A GROUP OF RESTAURANTS. YOU HAVE TO USE THAT AS YOUR GUIDE, BUT ALSO THERE'S NO REASON WHY THROUGH THE PROCESS YOU COULDN'T INVITE POTENTIAL DEVELOPERS IN TO START LOOKING AT IT AND START TALKING AND SAYING, WE DON'T LIKE THIS OR THAT. YOU MAY OR MAY NOT WANT TO TAKE THEIR OPINIONS, BUT ON THAT SIDE, THEY'RE THE ONES THAT KNOW WHAT IT TAKES TO BUILD. IF THEY HAVE DISCUSSION IN THE

PROCESS -- >> THROUGH THE GUIDELINE PROCESS, WHAT YOU DO IS YOU ESTABLISH THE FRAME WORK, AND THEN TAKE IT UP TO THE THRESHOLD WHERE THE ARCHITECT AND THE DEVELOPER TAKE IT FROM THAT STANDPOINT.

WE DON'T NECESSARILY DESIGN THE FINAL PRODUCT DOWN TO THE T, BUT

WE ESTABLISH THE OUTCOME. >> IS THIS A PROCESS SIMILAR TO -- NOT THAT I WANT TO REPLICATE, WHAT COCONUT CREEK DID WITH THE PROMENADE? OR JUST THE BRD HIGHLY INTENSIVE AND FOUND A DEVELOPER TO COME IN?

>> IF I REMEMBER CORRECTLY, IT'S NOT THE GUIDELINES, IT'S THE DEVELOPER CAME IN, THIS IS WHAT WE HAVE.

>> FOR THE PLAN FOR THE DESIGN GUIDELINES AND EVERYTHING ELSE.

NOT THAT IT'S NOT WITHOUT ITS FLAWS.

I'M TRYING TO GET AN UNDERSTANDING -- THERE'S NOT MANY THINGS IN WESTON THAT I WANT TO EMULATE.

>> WE'LL HAVE OPPORTUNITIES TO TALK TO ARCHITECT AND IS TALK TO DEVELOPERS. THAT'S THE WHOLE POINT.

WE CONTROL THIS TOTALLY. >> I WANT TO MAKE SURE THAT I'M UNDERSTANDING WHAT YOU'RE TLLING US.

YOU'RE TELLING US TO DESIGN THIS PROJECT BEFORE WE GET DEVELOPERS INVOLVED, USE WHAT WE DESIGNED TO GO AND GET OUR PLATTING AND THE ZONING AND EVERYTHING. WHAT YOU CRAFTED THE FOLLOWING DESIGNS AND STUFF LIKE THAT. WHAT YOU'RE SUGGESTING, UNLIKE WHAT NSID DID. THEY WENT OUT FOR PREBUILD, WHAT'S YOUR IDEAS OF PROCESS. DEVELOPERS CAME IN, THIS IS WHAT WE THINK HE CAN BUILD -- WE CAN BUILD IN THAT SPACE AND UTILIZE THE IDEAS. YOU'RE SUGGESTING SOMETHING DIFFERENT. YOU'RE SUGGESTING THAT WE AS A COMMISSION, UTILIZING A DEVELOPER OR EXPERTISE OF OTHERS, TO COME UP WITH A DESIGN CONCEPT WE WANT TO SEE THERE, GO OUT AND GET OUR SYSTEMS IN PLACE RELATIVE TO ZONING PLATTING AND ET CETERA, THEN SHOP IT OUT TO DEVELOPERS.

IF I'M UNDERSTANDING WHAT YOU'RE TELLING ME.

>> NOT EXACTLY. >> I DON'T UNDERSTAND THAT.

>> LET ME CLARIFY. WHAT WE'RE SUGGESTING TO YOU IS THROUGH A PROCESS THAT YOU GO THROUGH.

YOU'LL GO THROUGH A PROCESS YOU'RE DOING THE LAND USE AND POTENTIAL ZONING. WE'RE RECOMMENDING TO DO A ZONING THAT HAS THE DESIGN GUIDELINES IN PLACE.

THAT DOESN'T MEAN WE'LL EXACTLY TELL PEOPLE HOW IT'LL BE, BUT WE'LL GIVE THEM PARAMETERS THAT THEY HAVE TO DO IN ORDER TO MAKE IT WALKABLE, ALLOW PLACES FOR TEEM TO MEET.

YOU'RE BUILDING THE BUILDING BLOCKS.

THEN WE HAND IT OVER TO AN ARCHITECT.

THE ARCHITECT TAKES THAT AND BASED ON THAT COMES UP WITH A DEVELOPMENT. IT'S NO DIFFERENT THAN HAVING ZONING REGULATIONS, IT'S JUST THESE HAVE AN EXTRA STEP TO MAKE SURE YOU GET THE DEVELOPMENT THAT YOU WANT TO GET.

[00:45:03]

>> THAT'S WITH THE DESIGN GUIDELINES.

>> CORRECT. >> TO START THE PROCESS --

>> JUST FOR CLARIFICATION, WE HAVE TO BE THE EXPERTS OF PUTTING THAT TOGETHER, UTILIZING OTHER EXPERTS.

>> THAT'S -- YES. >> THEN, THAT'S WHEN WE GET PLANNING AND ZONING INCORPORATED, AND ARCHITECTURES AND DEVELOPERS TO HELP US WITH THE DESIGN GUIDELINES.

>> AND JUST TO ADD, I WOULD RECOMMEND IF YOU DO HAVE DEVELOPERS THAT ARE INTERESTED, THAT WE GET THEM AT THE TABLE.

YOU HAVE THE DISCUSSIONS WITH THEM.

AND YOU GET FEEDBACK FROM THEM. MAYBE IT'S THE $25,000 LIGHT POLE THAT WE'RE THINKING IS A GOOD IDEA AND IT'S NOT.

IT'S LIGHTING THAT IS PEDESTRIAN SCALE THAT MATCHES --

>> WHAT WE'RE DOING, WE'RE DOING WHAT WE WOULD -- WE'RE NOT TRYING TO MICRO MANAGE THIS PROJECT TO COME UP WITH THE WE'RE TRYING TO GIVE A GENERAL, THIS IS WHAT THE COMMUNITY WANTS TO SEE. THE COMMUNITY WANTS TO SEE A PLACE WHERE WE CAN GET TOGETHER, THEY CAN DO DIFFERENT THINGS, WE CAN HOLD SOME EVENTS THERE. ABLE TO WALK AROUND, WE'LL HAVE RESTAURANTS, SOME SHOPPING, FROM THOSE, FROM THAT FEEDBACK AN ARCHITECT AND DESIGNER NARROWS DOWN AND STARTS TO CREATE WHAT CAN POTENTIALLY BE THERE. WE'RE NOT SAYING, WE WANT TO SEE

THIS STORE OR -- >> THAT'S NOT WHAT I'M SUGGESTING. IN ORDER TO GET THE COUNTY TO BUY INTO THESE THINGS, THERE'S DESIGN ELEMENTS --

>> NOT FOR THE COUNTY. THE COUNTY PART WE DON'T NEED THE DESIGN GUIDELINE. THE ZONING, THE INITIAL PART IS FOR US TO SAY, 200,000 SQUARE FEET.

WHAT THE NUMBER IS, TO GET TRAFFIC, INITIAL TRAFFIC OVER THE TRAFFIC STUDY THAT SAYS, YES, YOU CAN DO THAT.

MEANWHILE WHILE IT'S GOING THROUGH THE COUNTY AND THAT PROCESS, WE'RE WORKING THROUGH FINE TUNING AND NARROWING DOWN WHAT THE DESIGN GUIDELINES WILL BE.

IN THE BEGINNING, WE DON'T NEED TO DO THAT.

THE COUNTY DOESN'T NEED TO DO THAT.

>> THEIR PROCESS COULD BE DIFFERENT THAN WHAT WE'RE

INTENDING TO DO HERE. >> THEY WOULD HAVE TO DO THE

SIMILAR STEPS THAT YOU'RE DOING. >> A TIME LINE, SLIGHTLY

DIFFERENT OF THEIR EXPECTATIONS. >> RIGHT, IT WOULD DEPEND, THE POLICY MAKERS WOULD HAVE TO SCHEDULE AND APPROVE AND THOSE THINGS. IT'S THE SAME PROCESS, JUST

ANOTHER COMMUNITY PROCESS. >> NSID WENT OUT AND SAID, YOU'RE A DEVELOPER AND YOU HAVE AN ARCHITECT, TELL US WHAT YOU THINK WILL GO HERE AND GIVE US A PRICE TAG.

WHAT'S WRONG WITH THAT TYPE OF THING? HERE'S WHAT IT IS, NOW THE LAND USE, AND THEY SAY, YEAH, DO THAT, OKAY, WHAT'LL -- NOW HOW MUCH WILL YOU CONTRIBUTE? X. THE REZONING FOR YOU.

HOW MUCH? ANOTHER X.

WHAT'S THE DISADVANTAGE OR BENEFIT OF DOING IT THAT WAY, AS OPPOSED TO WHAT YOU'RE SUGGESTING?

>> THE TRADITIONAL PROCESS IS YOU'LL GET THE IDEA OR VISION OF SOMEONE WHO WANTS TO BUILD IN THE CITY.

IT MAY NOT HAVE A RELATIONSHIP WITH WHAT YOU WANT.

WHAT WE'RE SUGGESTING IN OUR WAY IS, YOU HOLD ALL THE CARDS.

YOU SET THE LAND THE ZONING THAT MAKES THE LAND THAT MUCH MORE

[00:50:02]

AFFORDABLE, MORE MARKETABLE AND VALUABLE.

AND YOU NEED TO SET THE BAR. THIS IS WHAT WE'LL ACCEPT.

WHEN YOU GET THIS DONE, YOU CAN DO AN RP, HERE'S THE GUIDELINE,

HERE'S WHERE YOU HAVE TO START. >> YOU COULD STILL CREATE THAT THE SAME WAY, SOMEONE ELSE IS INITIALLY DOING THE ARCHITECT, DESIGN, THE COMMUNITY GETS A FLAVOR AND SAY, THIS IS WHAT'S HERE, DO YOU LIKE IT? WHAT FEEDBACK? WE'D LIKE MORE ELEMENTS IN TO WHEREVER IT MAY BE.

THIS WAY THE CONVERSATION WITH THE DEVELOPER, YOU KNOW WHERE YOU CAN PLAY AND A PRICE AS YOU MENTIONED, PUTTING IN A LIGHT THAT COST 250,000 VERSUS A LIGHT THAT COSTS 10,000.

THE STANDARD WE CAN SET ON THAT WAY BUT IT GIVES SOMETHING TO HAVE A CONVERSATION AND I THINK AT LEAST YOU GET THE BUY IN TO KNOW WHERE YOU HAVE TO GO. BUT YOU SEE THE VALUE OF THE PROPERTY IS, AS IS, AND THE VALUE OF PROPERTY AS WE MOVE ON TO DECIDING WHAT THE REZONING IS AND HOW THE USE THE LAND.

AND CORAL SPRINGS SEES THAT AND COMES ON BOARD EASIER.

>> NANCY IS TALKING WITH FRANK. >> IT CAN BE CONFUSING, AND NOT RIGHT OR WRONG, THERE'S DIFFERENT WAYS TO APPROACH THIS.

SO, HE'S PRESENTING A WAY, THERE'S WAYS THAT MR. PEYTON HAS DONE IT. THERE'S MANY DIFFERENT WAYS.

WHAT I'M PROPOSING TO YOU IS LISTEN TO ALL THE WAYS AND I'LL COME UP WITH A RECOMMENDED WAY. I UNDERSTAND WHAT THE OUTCOME IS, THE DESIRE OF THE COMMISSION AND THE IMPORTANCE OF GETTING FEEDBACK FROM THE RESIDENTS. I THINK I CAN PULL IN A SET PROCESS THAT'LL WORK FOR THE LAND USE, WORK WITH CORAL SPRINGS, THE POTENTIAL TO DO A JOINT LAND USE APPLICATION.

THERE'S A LOT OF DIFFERENT THINGS, IT'S ALL OUT THERE RIGHT NOW. WE NEED TO COME UP WITH A STRAIGHT PATH THAT'LL TAKE US THROUGH THE WHOLE PROCESS.

>> MY GOAL IS NOT TO MAXIMIZE THE PROPERTY.

BUT HAVING THAT UNDERSTAND ING - >> WE MAY BE OKAY WITH THAT, BUT I DON'T WANT TO IMPACT NEGATIVELY THE RESIDENTS OF THE BAY AND THE NEIGHBORS, I DON'T WANT TRAFFIC TO BE A BURDEN.

WE MAY HAVE TO HAVE THE GIVE AND TAKE.

BUT HAVING SOMEONE RIDE SHOTGUN WITH THE PROCESS TO TELL US THAT

IS HELPFUL. >> WE'RE NOT AT THAT POINT YET.

EVERYONE GOOD? OKAY.

THANK YOU. >> THANK YOU ALL.

PERFECT TIMING

* This transcript was compiled from uncorrected Closed Captioning.