[1. Call to Order] [00:00:04] G GOOD EVENING, EVERYBODY I WOULD LIKE TO CALL THIS CITY OF PARKLAND CITY COMMISSION WORKSHOP MEETING WEDNESDAY FEBRUARY 17TH AT 6:00 P.M. TO ORDER. PLEASE RISE FOR THE PLEDGE. [4.A. Communications] [LAUGHTER] >> GOOD EVENING, MAYOR AND COMMISSIONERS. I APOLOGIZE FOR BEING OUT OF BREATH DURING THIS. I'M SURE I WILL LOSE MY BREATH AT SOME POINT DURING THIS. I WILL NOT TALK THAT MUCH TONIGHT. BUT I WILL GET OUT OF BREATH WITH A MASK ON. I WANTED TO TEE THINGS UP AND THEN GET FEEDBACK FROM YOU GUYS AND HEAR WHAT'S ON YOUR MIND IF YOU HAVE DIRECTION FOR US. JUST A LITTLE OVERVIW ON WHAT WE ARE DOING RELATIVE TO COMMUNICATIONS THAT'S A LITTLE BIT NEW OR DIFFERENT OR INTENDED TO MOVE THE BALL DOWN THE FIELD MORE EFFECTIVELY. WE WILL BE NOW LIVE STREAMING ALL OF OUR ADVISORY WORD MEMBERS NOT JUST THE CITY COMMISSION MEETINGS. WE'RE TRYING TO DO A BETTER JOB OF GIVING RESIDENTS A LOOK DOWN THE ROAD AT WHAT'S COMING UP. YOU KNOW PROJECTS, EVENTS, STUDIES AND THINGS LIKE THAT. THEY ALSO HAVE THE OPPORTUNITY TO ATTEND COMMISSION MEETINGS WHICH GIVED THEM A PEEK DOWN THE ROAD BECAUSE EVERYTHING STARTS HERE. AND THIS IS WORK IN PROGRESS THAT WE MAY NEVER GET IT PERFECT. BUT WE'RE ALWAYS TRYING TO IMPROVE. YOU MAY HAVE NOTICED THAT WE INTRODUCED THIS SEGMENT ENTITLED "DID YOU KNOW." IT HITS SOCIAL MEDIA ON FRIDAYS AND THAT'S AN OPPORTUNITY FOR US TO GIVE RESIDENTS A LITTLE HEAD'S UP ABOUT SOMETHING THEY MAY NOT OTHERWISE BE AWARE OF. IN TERMS OF SCHEDULING, YOU KNOW, THIS IS OFTEN A FAST-BREAKING BUSINESS. WE DON'T ALWAYS HAVE THE LUXURY OF SCHEDULING. WHEN WE DO WE WILL TYPICALLY POST AT 10:00 AND 5:00 P.M. THOSE TIMES MAY CHANGE HERE AND THERE AS THE NUMBERS DICTATE. FOR THE MOST PART THAT'S WHAT WE ARE LOOKING AT. WHEN THINGS HAPPEN QUICKLY, WHEN WE GET SOMETHING THAT IS FAST BREAKING, THAT WILL TURN THAT ON ITS HEAD. THAT'S TYPICALLY A MONDAY THROUGH FRIDAY THING. WHEN WE GET TO WEEKEND IF THERE'S A FARMER'S MARKET AT 9:00 ON SUNDAY. WE'RE NOT GOING TO WAIT UNTIL 10:00 TO TELL YOU THE FARMER'S MARKET STARTED. THAT'S THE FRAMEWORK IN AS MUCH AS YOU CAN SCHEDULE IN THIS STUFF. OUR GOAL OF COURSE TO ALWAYS BE OUT IN FRONT OF THINGS. THAT'S MORE AND MORE CHALLENGING WITH EACH NEW SOCIAL MEDIA PLATFORM THAT COMES OUT. THE BIGGEST CHALLENGE IS INFORMATION THAT IS NOT REALLY OURS. WE HAVE AN EXAMPLE LAST NIGHT WITH A PRECAUTIONARY BOIL WATER NOTICE. THAT'S NOT OUR WATER UTILITY BUT IT IMPACTS OUR RESIDENTS IF THEY ARE IN THE EFFECTED ZONE. WHEN THAT HAPPENS WE WORK AS QUICKLY AS WE CAN TO GET OUT HELPFUL INFORMATION TO RESIDENTS AS ACCURATELY AS WE POSSIBLY CAN. AND FREQUENTLY, WE'RE WORKING WITH LIEUTENANT BROWN AND THE BSO PARKLAND DISTRICT AT FINDING OUT WHAT'S GOING ON SO WE CAN PROVIDE SOME INFORMATION. WHEN IT'S SOMETHING INVOLVING THE BSO, WE HAVE TO LET THEM TAKE THE LEAD. THEY CAN BE A LITTLE BIT MORE SENSITIVE. BUT OUR ENDGAME IS STILL THE SAME TO GET OUT ACCURATE INFORMATION AS QUICKLY AS WE CAN. I WANTED TO TEE IT UP WITH THAT. IF YOU GUYS HAVE ANY QUESTIONS, I'M HAPPY TO ANSWER. IF THERE ARE ANY OTHER THINGS YOU WANT TO TALK ABOUT OR ANY DIRECTION YOU WANT TO PROVIDE US, I'M ALL YOURS. >>CHAIR: GO AHEAD COMMISSIONER CULTLER. GO AHEAD. >> I HAD MENTIONED TO NANCY EARLIER. I THINK I REFERENCED THIS A WHILE BACK THAT I THINK IT'S A REALLY GOOD IDEA TO CAPTURE NEW RESIDENTS INFORMATION AND PROVIDE THEM WITH WELCOME PACKAGE OR INFORMATION ABOUT THE CITY. IN ADDITION TO PLAY BOOK, AND ALSO AT THE SAME TIME WHEN YOU ARE DOING THAT TO GO OUT WITH THE KIND OF TACT THAT'S NECESSARY TO CAPTURE THEIR E-MAILS AND OR INFORMATION SO YOU CAN IMMEDIATELY INTEGRATE THEM INTO THE SYSTEM AND GET THE E-MAIL BLAST OUT TO THEM [00:05:01] AND STUFF LIKE THAT SO THAT YOU'RE GETTING THOSE PEOPLE AND I DON'T THINK IT WOULD BE A BAD IDEA YOU KNOW IF WE DID SOME SORT OF MAYBE EVEN A REACH OUT PROGRAM OR SOME SORT OF EVENT TO TRY TO CAPTURE THE REST OF THE CITY. MAYBE COME UP WITH A CONTEST OR SOME OTHER AVENUE OF TRYING TO GET PEOPLE TO BUY INTO THE PROCESS OF EVERYTHING. I KNOW THAT YOU HAVE SEVERAL HUNDRED E-MAILS OF PEOPLE THAT LIVE IN THE CITY. BUT I'M PRETTY CONFIDENT THAT YOU DON'T HAVE EVERYONE. >> THAT IS CORRECT. >> AND THEN WE HEAR FROM PEOPLE, HEY, HOW COME I DIDN'T KNOW ABOUT THIS OR THAT? THEN YOU TELL THEM YOU GOT TO GET ON THE BLAST LIST AND WHATEVER. I THINK IF YOU WANT TO GET AHEAD OF THINGS THE IDEA OF REACHING OUT AND BEING PROACTIVE SHOULD MEAN ALSO DATA GATHERING AS WELL. COME UP WITH A GOOD YOU KNOW CONCEPT OR SOMETHING TO CAPTURE THAT STUFF. AND I THINK THAT WAY YOU WILL INTEGRATE MORE INTO THE SYSTEM. >> THANK YOU FOR THAT. ONE OF THE THINGS THAT MAKES OUR E-BLAST SO VALUABLE IS THE OPEN RATE. THAT'S DRIVEN BY PEOPLE OPTING IN. IT'S NOT A FORCE-IN THING. WE'RE NOT SCOURING. WHAT YOU ARE SAYING NOT INCONSISTENT WITH THAT. THE CONTACT WE HAVE THEM TO HARNESS THAT AND BE ABLE TO VOLUNTARILY SEND THEM. >> I THINK THE CHANNEL OF COMMUNICATION IS IMPORTANT DEPENDING ON THE TOPIC. FOR SOMETHING LIKE THE MORE SENSITIVE TIMELY ONE THE TEXT MESSAGE WILL BE IMPORTANT. TO ME THAT'S IMMEDIATE. IT'S NOT SOMETHING THAT LINGERS IN AN INBOX UNTIL SOMEONE MAKES A DECISION TO OPEN IT. I THINK COMMISSIONER CUTLER IS SPOT ON. THE MORE WE INCENTIVIZE PEOPLE TO SIGN UP. SOME OF THE NOTICES ARE HEALTH AND SAFETY INITIATIVES. AND I THINK WHETHER IT'S EVEN OFFERING A MASK, A PARKLAND MASK OR SOME SORT OF SOMETHING IN EXCHANGE TO HELP PEOPLE -- WE HAVE A LOT OF PEOPLE WHO COME TO CITY HALL FOR A NUMBERS OF REASONS AND MAYBE HAVE SOMETHING UP FRONT. HAVE YOU SIGNED UP FOR THIS. JUST KIND OF FINDING WAY IN THE PARKS OR DOING A CAMPAIGN ON JUST SIGNING UP. AS ODD AS THAT SOUNDS COMMUNICATING ABOUT COMMUNICATING. I BELIEVE WE CAN CREATE A FRAMEWORK WHERE PEOPLE KNOW WHAT TO EXPECT SOMETHING IN TERMS OF FARMER'S MARKET. THEY THINK IT'S ABOUT SOCIAL MEDIA POST OR E-MAIL. IF PEOPLE KNOW THE TEXT MESSAGES FOR EXAMPLE YOU KNOW THE TRAFFIC OR THINGS LIKE THAT. THESE ARE THINGS PEOPLE REALLY WANT TO KNOW. I JUST DON'T KNOW IF THEY ARE KEENLY AWARE THAT THE TEXT MESSAGES HAVE FORMED THAT THEY CAN GET THAT. >> THAT'S A VALUABLE POINT. THERE ARE THINGS THAT PEOPLE DON'T WANT TO NECESSARILY KNOW. IT'S AN OPT-IN THING BUT THERE'S THINGS THAT EVERYONE NEEDS TO KNOW. THAT'S THE THING THAT WILL SLOW YOU DOWN GETTING THE KIDS TO DANCE OR SOCCER. CERTAINLY THE BOIL WATER. >> IF I COULD ADD. ONE THING WE WILL BE DOING COMMUNITY WIDE CITY SURVEY. IN DISCUSSIONS WITH COMMISSIONER ISROW ON SOME OF OUR COMMUNICATIONS ELEMENTS WORDING IT TO FIND OUT THEY PREFER TO BE COMMUNICATED TO. DIVING A LITTLE BIT DEEPER. ONE OF THE THINGS WE WILL ADD TO THIS SURVEY IS THE FOR THEM TO SUPPLY THEIR E-MAIL ADDRESS IF THEY CHOOSE E-MAIL. AND THEN WE WILL JUST BASED ON LISTENING AND WHAT I HEARD NOW ADD ANOTHER AREA FOR TEXT FOR HIGHER LEVEL TYPE OF INFORMATION. THEY WILL BE ABLE GET THEIR PHONE NUMBER ADD TO THAT. >> ONE MORE THING. I WOULD WONDER IF WE CAN COLLABORATE IN SOME OF THE SCHOOLS. THEY HAVE SUCH A VERY CLOSE TIE TO PARENTS. I DON'T WANT TO INTERTWINE TOO MUCH. YOU KNOW, THE SCHOOLS INTEREST IS ALSO THE PARENTS ARE AWARE OF CERTAIN THINGS FOR THE WELL-BEING OF THE KIDS AND FAMILIES. I WONDER IF THERE'S SOME ANGLE >> YOU TOUCH ON A SENSITIVE POINT. I'M JEALOUS OF THE SCHOOLS. WHEN SOMETHING HAPPENS AT SCHOOL. THEY HAVE EVERY PHONE NUMBER OF EVERY PARENT, EVERY E-MAIL ADDRESS AND THEIR TARGET AUDIENCE IN FRONT OF THEM. WE HAVE GO OUT AND GET IT. MORE OF A CHALLENGE THERE MAY BE CROSSOVER THERE THAT WE'RE ABLE TO WORK WITH. AND AS FAR AS THE TEXT ALERTS ARE CONCERNED. WE DO RESERVE THOSE FOR SOMETHING THAT THE HEALTH SAFETY RELATED. THAT'S NOT SOMETHING GO TO FARMER'S MARKET IT STARTS IN AN HOUR. IT'S MORE IMPORTANT STUFF. >> RIGHT. I MEAN EVERYBODY HAS MADE GOOD POINTS. WHEN WE HAVE THE FARMER'S MARKET ARE WE OUT THERE WITH THE TABLE AS PEOPLE COME TO GRAB A BAG AND SAY, HEY, GIVE ME YOUR E-MAIL ADDRESS, YOUR PHONE NUMBER OR MAYBE PUT A LITTLE CARD INSIDE THE BAGS FROM THE CITY OF PARKLAND SAYING GET US YOUR INFORMATION. [00:10:05] GIVE US YOUR E-MAIL. PHONE NUMBER, AND THAT'S PART OF WHERE WE CAN START TO EVEN -- BEFORE THE SURVEY SAY HOW DO YOU PREFER TO RECEIVE YOUR INFORMATION. I THINK THAT'S IMPORTANT TO FIND OUT HOW PEOPLE WANT TO GET THE INFORMATION. THE FARMER'S MARKET IS OBVIOUSLY A BIG OPPORTUNITY. WELL, ANY EVENT WE HAVE IS A BIG OPPORTUNITY FOR US ENGAGE WITH OUR RESIDENTS AND GET THE INFORMATION THAT WE ARE LOOKING FOR. [INAUDIBLE] GO AHEAD. VICE MAYOR. >> TODD, YOU BRING OUT OBVIOUSLY LAST NIGHT AN EMERGENCY BOIL WATER WHATEVER IT IS. JUST ON THAT NOTE, AND, AGAIN, UNDERSTANDING THAT THIS IS NOT OUR CITY WHERE WE GET SERVICED BY COCONUT CREEK. JUST SOME WAY TO BE ABLE TO COMMUNICATE THE ISSUES. I KNOW I GOT TWO PHONE CALLS FROM COCONUT CREEK ELECTED OFFICIALS. BY THE WAY, DID YOU KNOW THEN YOU POSTED SOMETHING AND THEN THE COUNTY POSTED SOMETHING. JUST TO KIND OF TIGHTEN THAT UP WHERE I LOOK AND GO WHEN I POSTED IT, IT WAS -- WHEN I SAY A NIGHTMARE BECAUSE PEOPLE WERE ALL OF A SUDDEN -- DIDN'T READ ALL OF A SUDDEN THEY SEE BOIL WATER. AM I EFFECTED. I LIVE IN MAR-A-LAGO. AM I EFFECTED. THAT'S IN THE FUTURE. WORKING WITH LIKE I SAID NISD OR COCONUT CREEK OR PARKLAND UTILITIES TO MAKE SURE THAT THEY HAVE THEY ARE RESPONDING TO US AND THEN WE CAN PUT IT OUT ACCORDINGLY. >> GO AHEAD. >> AND I THINK -- ONE OF THE REASONS I WANTED TO HAVE THIS CONVERSATION WAS ALSO FOR US TO TRY TO GET ON THE SAME PAGE. YOU KNOW NOT JUST THE CITY. BECAUSE I THINK WE'RE DOING A BETTER JOB. OBVIOUSLY THERE'S ALWAYS ROOM FOR IMPROVEMENT. BUT WE'RE DOING A BETTER JOB. I LIKE THE FACT THAT -- DID YOU NOTICE TO TELL THE RESIDENT SOME OF THE THINGS WE'RE DOING TO IMPROVE THE CITY, TO MAKE THE -- MAKE EVERYTHING BETTER. I THINK THAT'S GREAT. AS FAR AS COMMUNICATION GOES. LAST NIGHT WE HAD THE CODE RED A FEW WEEKS AGO AND THEN THE WATER TONIGHT. I THINK WE AS A COMMISSION WE HAVE TO HAVE A PLAN TOGETHER AND I GUESS ANTHONY CAN HELP US I KNOW SOMETIMES WE GET A LITTLE NERVOUS ABOUT THE SUNSHINE LAW AND THOSE KIND OF THINGS. WHAT CONVERSATIONS CAN WE HAVE? WHAT CAN WE TALK ABOUT? I GET ALL THAT STUFF. IT'S NICE THAT WE ARE ALL UP HERE HAVING A CONVERSATION FOR SOME OF THE IMPORTANT THINGS, WHICH ARE THE CODE RED AND THE WATER LAST NIGHT. AND THEN SOME OF THE EASIER MORE FUN THINGS WITH SOCIAL MEDIA. I THINK IF WE'RE ON THE SAME PAGE THAT MAKES THE CITY LOOK MORE YOU KNOW COHESIVE. I KNOW LAST NIGHT I GOT A TEXT. I TEXTED NANCY AND TODD. YOU KNOW SAID HEY, DID YOU HEAR ANYTHING. TODD SAID LET ME LOG ON. I TEXTED VICE MAYOR MAYERSOHN AND JUST SAID, DID YOU SEE THIS? I POSTED SOMETHING. HE POSTED SOMETHING. YOU POSTED SOMETHING. THERE'S NOTHING WRONG WITH THAT. BUT I THINK IF YOU KNOW I PROBABLY SHOULD HAVE TEXTED EVERYBODY ELSE TO SAY HEY, DID YOU SEE OR HEAR THAT. THOSE ARE THE THINGS THAT WE IMMEDIATE TO TALK ABOUT TO SEE WHAT KIND OF LEVEL OF CONVERSATION WE WANT TO HAVE TOGETHER AND WHAT KIND OF COMMUNICATION WE WANT TO PUT OUT WHETHER IT'S INDIVIDUALLY OR COLLECTIVELY, HOWEVER THAT GOES, I THINK IT BEHOOVES US TO HAVE SOME SORT OF CONVERSATION JUST TO SEE -- HOW EFFECTIVE AND HOW DO WE WANT TO DO YOU KNOW SIMPLE THINGS LIKE THE POST OF FARMER'S MARKET OR WHATEVER. I KNOW A LOT OF TIMES YOU KNOW, WE WOULD BE AT AN EVENT, CHRISTINE WOULD BE WHO IS POSING? . I'M POSTING. THEY WOULD TAKE THE PICTURES AND POST. WE NEED TO HAVE THE CONVERSATIONS. LIKE LAST NIGHT I PROBABLY SHOULD HAVE TEXTED EVERYBODY AND SAID I GOT THIS TEXT. YOU ALL GOT IT. OKAY COOL. AT LEAST EVERYBODY IS AWARE OF IT. I ONLY TEXTED BOB BECAUSE IT WAS HIS DISTRICT. WE'RE A SMALL ENOUGH TOWN IT DOESN'T REALLY MATTER. EVERYBODY SHOULD KNOW EVERYTHING. SHAME ON ME FOR THAT. THAT'S ANOTHER REASON -- THAT'S A NICE LEAD INTO TODAY. THAT'S EXACTLY PART OF THE REASON I WANTED TO HAVE THIS CONVERSATION SO WE CAN BE ON THE SAME PAGE YOU KNOW ALONG [00:15:01] WITH THE CITY TO SAY OKAY WHEN SOMETHING LIKE THIS COMES UP FIRST THING WE DO IS WE LET YOU GUYS KNOW. YOU KNOW OR YOU DON'T KNOW. YOU WOULD LIKE TO THINK ALL THE RESIDENTS THINK WE KNOW EVERYTHING. BUT WE DON'T. WE ONLY KNOW WHAT WE KNOW. YOU SAW SOMETHING ON LOXAHATCHEE, NO ONE SAID ANYTHING TO ME. NO ONE SAID ANYTHING TO YOU, YOU JUST HAPPEN TO SEE IT, THINGS LIKE THAT HAPPEN ALL THE TIME WHERE -- HOW DO YOU NOT KNOW THAT'S WHAT IS GOING ON? IT WOULD BE NICE TO KNOW EVERYTHING BUT OBVIOUSLY WE DON'T. TODAY WE CAN SPEND A FEW MINUTES AND TRY TO GET ON THE SAME PAGE WITH THOSE TYPES OF THINGS. >> YEAH. AND JUST IN THE SENSE OF REACHING OUT COMMISSIONER CUTLER MENTIONED ABOUT E-MAILS -- NOT EVERYBODY LOOKS AT THEIR E-MAILS ALL THE TIME. NOT EVERYBODY LOOKS AT SOCIAL MEDIA. SOME HAVE AN ACCOUNT AND THEY DON'T. BUT ONE OF THE THINGS THAT WE SHOULD BE UTILIZING IS THOSE POOLS FOR EXAMPLE, YOU KNOW THE HOA PRESIDENT OR WHETHER IT'S THE PROPERTY MANAGEMENT COMPANY THAT HAS THAT TOOL TO SEND OUT THAT BLAST BECAUSE WHAT I SAW YOU KNOW LAST NIGHT WHEN I POSTED IT THERE WERE PEOPLE THAT I KNEW THAT YOU KNOW, TAGGED 20 OTHER PEOPLE. THAT KIND OF PERPETUATED OBVIOUSLY INFORMATION AND THEN OBVIOUSLY THE QUESTION DOES IT PERTAIN TO ME? WHAT CAN WE DO? IT SAYS "BOIL WATER "48 HOURS WHATEVER IT MAY BE. THOSE ARE SOME OF THE THINGS. MAYBE WE DEVELOP A PROTOCOL. WE TALK ABOUT TWO DIFFERENT AREAS. WE TALK ABOUT EMERGENCY INFORMATION AS WELL AS WE'RE TALKING ABOUT JUST GENERAL INFORMATION. SO MAYBE YOU KNOW HERE'S THE PROCESS THAT WE HAVE. IT'S AN EMERGENCY. YOU KNOW OR RISES TO THAT LEVEL. HERE'S THE PROCESS THAT WE HAVE IF IT'S JUST GENERAL INFORMATION TO SAY YOU KNOW FARMER'S MARKET IS GOING ON. OR THERE'S AN EVENT AT THE LIBRARY. OR YOU KNOW, WHATEVER IT IS. BASEBALL GAME AT TERRAMAR PARK WHATEVER IT MAY BE. THAT'S INFORMATIONAL AS OPPOSED TO NEED TO KNOW INFORMATION. REFERENCING SOMETHING BECAUSE AS THE MAYOR SAID WE DON'T HAVE ALL THE ANSWERS. WHEN WE HAVE RESIDENTS CONTINUE TO ASK THE QUESTIONS, THEN YOU ARE GOING NO, I WILL LOOK IT UP OR I WILL CONTACT SOMEBODY OR FIND OUT INFORMATION. SOMETIMES THEY FIND IT OUT QUICKER THAN WE DO. >> WHICH TIEN. ONE OF THE THINGS WE BROUGHT UP WITH THE CODE RED FOR INSTANCE, I WANTED TO GET SOMETHING OUT FROM THE CITY. THAT JUST ACKNOWLEDGED THAT WE UNDERSTOOD SOMETHINGS GOING ON AND WE WERE WORKING ON. A LETTERS OF TIME RESIDENTS THEY DON'T THINK YOU KNOW. YOU KNOW, THERE'S SOME THAT THINK YOU KNOW EVERYTHING AND SOME DON'T THINK YOU KNOW ANYTHING. THIS IS WHAT WE TALKED ABOUT. SOMETHING GENERAL TO ACKNOWLEDGE WE GOT IT. WE'RE ON IT. WE'RE WORKING ON. AS WE GET MORE INFORMATION WE WILL GIVE IT TO YOU. AT LEAST THEY FEEL REASSURED THAT OKAY EVERYBODY KNOWS SOMETHING IS GOING ON. AND WE'LL LET THEM HANDLE IT AND WE'LL FIND OUT MORE. TO VICE MAYOR'S POINT. SOME PEOPLE WILL GET FURTHER ALONG. THAT'S FINE AND DANDY IF THEY WANT TO POST ADDITIONAL INFORMATION. I WOULD LIKE TO SEE THE CITY AGAIN LIKE THE WITH WATER THING LAST NIGHT. WE UNDERSTAND THERE'S AN ISSUE. VERY GENERAL YOU KNOW, BROAD, HERE WE ARE, WE UNDERSTAND THERE'S A SITUATION. THESE ARE THE LITTLE STEPS WE KNOW SO FAR AS WE GET MORE INFORMATION. WE WILL LET YOU KNOW. WE NEED TO DECIDE AS THE COMMISSION WHAT KIND OF DIRECTION DO WE WANT TO TAKE. DO WE -- WE DON'T HAVE ALWAYS DO THIS EVERY TIME. IT'S SOMETHING TO THINK ABOUT. IN THIS TYPE OF SITUATION. DO WE WANT TO LET THE DISTRICT COMMISSIONER KIND OF TAKE THE LEAD OR THINGS LIKE THAT. GO AHEAD COMMISSIONER. >> LET ME CIRCLE BACK WITH YOU ON HOW COMMUNICATIONS WORK. AND SYSTEMWIDE. THE ANALYSIS I'M TRYING TO GET AT HERE IS; ISN'T IT BETTER IF WE GET PEOPLE THINKING THAT THE BEST WAY FOR THEM TO ALWAYS GET INFORMATION IS TO GO TO ONE CENTRAL SOURCE THEMSELVES? LIKE THE CITY'S WEB PAGE OR YOU HAVE LIKE A PARTICULAR PLACE THAT ALL INFORMATION EMERGENCY OR OTHERWISE WILL BE HERE. WE GET THAT MESSAGE OUT OVER AND OVER AND OVER AGAIN. SO THAT RATHER THAN CALLING THE MAYOR, RATHER THAN CALLING THE [00:20:04] COMMISSIONER, OR RATHER THAN CALLING AROUND AND TRYING TO FIND INFORMATION OUT. EVERYBODY IN THE CITY KNOWS THIS IS THE ONE CENTRAL PLACE WHERE THEY CAN GO AND BE ASSURED TO GET THE INFORMATION THEY NEED ALL THE TIME. TO ME FROM A COMMUNICATIONS GLOBAL STANDPOINT, THAT SEEMS TO BE A BETTER WAY OF ADDRESSING AND HANDLING THE MASSES AS OPPOSED TO SORT OF BREAKING IT DOWN INTO INDIVIDUAL DISTRICT PEOPLE OR THOSE KIND OF THINGS. I'M JUST THINKING ALONG THE LINES SHOULD WE BE REALLY FOCUSING ON CHANNELLING THE RESIDENTS IN A WAY THAT THEY KNOW THAT THEY CONTACT THIS ONE PLACE. AND THAT'S IT. >> IF I CAN STEP IN THERE. I THINK YOU'RE HIT THE RIGHT POINT. I THINK THAT'S WHAT VICE MAYOR WAS SAYING. WE HAVE TWO DIFFERENT FOCUSES THAT WE NEED TO TALK ABOUT A LITTLE BIT AND SEE HOW WE WANT TO DO. EMERGENCY SITUATIONS, WHICH I THINK TO HIT ON WHAT YOU ARE SAYING WILL BE MUCH MORE DIFFICULT, NOT THAT WE CAN'T GET THERE. THAT WHETHER BE MUCH MORE DIFFICULT TO HAVE A SPOT THERE'S AN ACCIDENT, IF YOU WANT TO SEE IF THERE'S AN ACCIDENT GO TO THIS PLACE ON THE WEB SITE AS OPPOSED TO YOUR GENERAL TODAY THE FARMERS MARKET SUNDAY AND THIS IS ON SATURDAY. I THINK YOU'RE SPOT ON WITH WHAT YOU ARE SAYING. WE HAVE A CALENDAR WITH THE WEB SITE. I THINK WE'VE ALL ACKNOWLEDGED THE WEB SITE KIND OF NEEDS SOME BIG HELP. THE POINT OF SINGLELER SOURCE OF INFORMATION. WE HAVE THAT. GO TO FACEBOOK AND TWITTER. YOU WILL SEE THE SAME THING. WHETHER IT'S BOIL WATER OR TRAFFIC IMPACT THAT IS BACKING UP UNIVERSITY-REC. WE HAVE THAT. WE CAN TRY TO PUMP THAT OUT AND REMIND PEOPLE THROUGH THE EBLAST AND SOCIAL MEDIA IF SOMETHING HAPPENING IN THE CITY, YOU WILL SEE IT HERE. >> THE REALITY IF I MAY, IS PART OF OUR ROLE AT LEAST AS I SEE IT TO BE THAT METH OF COMMUNICATION WITH OUR INDIVIDUALS. I HAVE X-THOUSAND FOLLOWERS ON SOCIAL MEDIA. DIFFERENT THAN THE FOLLOWERS THAT EACH OF THE COMMISSIONERS HAS. I THINK THERE'S AN EXPECTATION FROM THOSE THAT KNOW I'M COMMISSIONER. THERE'S AN EXPECTATION THAT WE GIVE THE COMMUNICATION. WHY THE WEB SITE MAY BE CENTRAL REPOSITORY FOR THE INFORMATION. THE REALITY THEY WILL NOT CHECK IT FOR EVERYTHING. AND THEIR EXPECTATION THAT WE'RE GOING TO GIVE THAT COMMUNICATION. I DON'T KNOW IF THERE'S -- PART OF WHAT I WAS THINKING. WE NEED TO CAPTURE MORE PEOPLE INTO THE CITY SYSTEM. ONE WAY TO DO THAT MAYBE WHEN WE TALK ABOUT BRANDING AND PLANNING. WHEN THEY COME UP TO GET A BAG AT FARMER'S MARKET, MAYBE WE GIVE OUT A PARKLAND MAGNET. IN EXCHANGE FOR THEM SIGNING UP THEIR E-MAIL AND CELL PHONE. AND NOT ONLY DOES THAT HELP US WITH OUR BRANDING BUT ALSO ADDS MORE PEOPLE TO THE LIST. THAT MAY BE A GOOD WAY TO CAPTURE MORE PEOPLE. THE OTHER THING I THOUGHT OF, I DON'T KNOW IF THERE'S A WAY WHEN THE CITY DOES ITS POST TO TAG THE OTHER COMMISSIONERS. OR MAYBE WE NEED A GROUP FACEBOOK ACCOUNT. OR GROUP SOCIAL MEDIA ACCOUNT. I DON'T MOE. BUT I THINK THERE'S A WAY WHAT WE'VE BE DOING AD HOC. IF I WILL POST SOMETHING THE CITY IS DOING AND NOT ALWAYS REMINDED OF IT. I WILL USUALLY TAG THE OTHER FOUR COMMISSIONER. THE OTHER COMMISSIONERS HAVE AND THE MAYOR AND VICE MAYOR HAVE DONE THE SAME THING. THERE'S SOME GROUPS THAT NOT ALL ALL FOUR OR FIVE ARE A PART OF. YOU CAN'T TAG EVERYONE IN THOSE GROUPS. LIKE IF THERE'S A RESIDENTS GROUP OF SOME OTHER GROUP. WE'RE TRYING TO GET -- I THINK PART OF THE CHALLENGE IS US BEING RESPONSIVE REAL-TIME TO THE CONSTITUENTS AND WHEN THE CITY PUTS SOMETHING OUT WE'RE TRYING TO COMMUNICATE THAT IMMEDIATELY TO THE RESIDENTS. THE OTHER PART OF IT IS MAKING SURE THAT WE CAPTURE ALL FIVE OF OUR GROUPS IN THAT COMMUNICATION. WHEN I PUT SOMETHING OUT, I WILL TAG THE OTHER FOUR, BECAUSE I WANT TO MAKE SURE THAT THEY KNOW THAT I PUT OUT AND THEY HAVE THE SAME ABILITY TO SHARE IT WITH THEIR RESPECTIVE FOLLOWERS. >> GO AHEAD COMMISSIONER CUTLER. >> WHAT I WAS TRYING TO GET AT IF THERE'S AN EMERGENCY, EVERYBODY KNOWS TO CALL 911. AND WHAT I'M TRYING TO GET AT FROM THE COMMUNICATION [00:25:01] STANDPOINT THE SAME THING. EVERYBODY KNOWS WHEN THEY NEED SOMETHING OR NEED TO KNOW SOME INFORMATION ABOUT THE CITY, THEY GO TO WHATEVER THE EQUIVALENT OF 911 TO GET THAT INFORMATION. NOTWITHSTANDING WHAT THE COMMISSIONERS MIGHT PUT OUT. WE SHOULD BE ABLE TO GO TO THAT SAME CENTRAL PLACE AND GATHER THAT INFORMATION. THAT INFORMATION WHEN IT HITS THAT PLACE SHOULD HIT US AT THE SAME TIME. SO WE CAN THEN DISSEMINATE THE SAME INFORMATION IN A TIMELY FAST. THAT WAY WE CAN DO EXACTLY WHAT THEY ARE SUGGESTING. >> OR PRIOR? >> WHATEVER THE CASE MAY BE. BUT I THINK THAT IF YOU'RE GOING TO SET A SCENARIO UP WHERE YOU PUT US ON THE SAME FACEBOOK PAGES AND DOING ALL THESE THINGS. AND ANTHONY CAN CORRECT ME IF I'M WRONG. IT BECOMES SLIPPERY SLOPE FOR SUNSHINE ISSUES AND ALL KIND OF OTHER THINGS. NOW YOU'VE GOT PEOPLE IN THOSE SAME GROUPS WHO MAY BE ASKING QUESTIONS. IT COULD THEN BRING US INTO A PLACE. THAT'S MUCH DEEPER DIVE FROM LEGAL PERSPECTIVE THAT WE NEED TO LOOK AT BEFORE WE -- BEFORE WE GO THAT ROUTE. WHICH IS WHY I WAS SAYING CENTRAL LOCATION A HUB, IF YOU MAY WHERE WE'RE GETTING THE REAL-TIME INFORMATION RIGHT AWAY AND THEN WE CAN DISSEMINATE IT OURSELVES. BUT PEOPLE NEED TO KNOW THAT HERE'S WHERE YOU GO. AND THAT WAY MAYBE THEY CAN'T GET AHOLD OF YOU. >> BUT THEY KNOW WHERE TO GO. >> I THINK TODD WAS SAYING FACEBOOK RIGHT NOW SEEMS TO BE THE EASIEST PLATFORM. THE FASTEST PLATFORM FACEBOOK SEEMS TO BE THE GO-TO PLACE. I KNOW THAT'S NOT IDEAL SCENARIO BUT MOST PEOPLE -- THERE ARE A LOT OF PEOPLE ON FACEBOOK. YOU KNOW -- >> I AGREE. IN THE WRENCHES THERE'S A LOT OF ELDER PEOPLE THAT AREN'T. AND SAME THINGS LIKE ASTON GARDENS. >> IF THEY ARE NOT ON FACEBOOK. THEY PROBABLY HAVE ISSUE GETTING ON WEBSITE'S AS FAR AS TIMING. THAT'S MORE OF INTERNET COMPUTER TYPE THINGY. MORE SO THAN A FACEBOOK THING. BELIEVE ME, I THINK YOU'RE 100% RIGHT THAT HAVING A SPOT WHETHER IT'S ON THE WEB SITE OR A PHONE CALL, YOU KNOW LIKE WITH THE -- WHEN WE CALL THE FIELD HOTLINE. YOU KNOW THE FIELDS ARE OUT. YOU KNOW, MAYBE THERE'S AN OPPORTUNITY TO HAVE A HOTLINE FOR EMERGENCIES OR MAYBE HAVE A HOTLINE. BUT THEN YOU START GETTING INTO TOO MANY NUMBERS. THAT'S NOT A GOOD IDEA. MAYBE YOU CAN HAVE A EMERGENCY HOTLINE. BUT, AGAIN THE EMERGENCY ONES YOU LIKE TO THINK MOST OF EMERGENCIES ARE -- IT'S AN EMERGENCY RIGHT NOW. AND AN HOUR LATER IT'S NOT. IT'S AN ACCIDENT. IT'S FIRE. YOU KNOW IT'S CODE RED. IT'S A WATER ISSUE. IN THIS CASE IT'S 48 HOURS. BUT IF YOU DON'T FIND OUT UNTIL 24 HOURS LATER. YOU'VE DRANK TOO MUCH WATER ANYWAY. ODDS ARE YOU ARE GETTING SICK. YOU KNOW, BUT, POINT BEING THE EMERGENCY ONES ARE -- IT'S NOT A LOT OF TIME TO REACT AND GET THAT INFORMATION. IT'S MORE LIKE LET ME JUST TRY TO BLAST OUT TO AS MANY PEOPLE AS I CAN WHETHER IT'S FACEBOOK, PHONE CALLS. TEXT MESSAGES, WHATEVER. HAVING THE SPOT ON THE WEB SITE MAY BE DIFFICULT FOR EMERGENCIES SHORT-TERM EMERGENCIES. >> THERE'S ALSO. WE WANT TO BE ABLE TO GET IT OUT AS QUICK AS POSSIBLE. WE DON'T NECESSARILY WANT TO HAVE A LOG INTO THE WEB SITE. MAKE AN UPDATE AND THEN POST THE LINK TO THAT PAGE. WE CAN DO THAT BUT WE'RE STILL GOING TO RUN INTO -- LAST NIGHT VICE MAYOR YOU MENTIONED NOT EVERYONE IS ON FACEBOOK AND TECH TECHNOLOGY SAVVY. >> THE BOIL WATER WENT OUT FACEBOOK, NEXT DOOR, TWITTER. THEY WERE ON THE MESSAGE BOARDS. THERE WERE PROBABLY PEOPLE THAT DIDN'T GET THE MEMO. IT'S DIFFICULT TO HARNESS EVERYONE. I LIKE THE IDEA OF THE HOA PRESIDENTS. YOU MAY NOT OPEN AN E-MAIL FROM THE CITY. WHEN YOU SEE FROM HOA, YOU KNOW IT WILL AFFECT YOU. YOU MAY BE MORE LIKELY. I DON'T THINK WE HAVE SINGLER APPROACH. YOU GO TO TWITTER YOU WILL SEE EVERYTHING THAT'S HEALTH SAFETY [00:30:03] THING AS SOON AS WE KNOW IT. YOU GO TO FACEBOOK YOU WILL SEE THE SAME THING AS SOON AS WE KNOW IT. >> AGAIN DEALING WITH TWO SEPARATE ISSUES. ONE IS THE GENERAL INFORMATION WHICH I ORGANICALLY THAT WILL HAPPEN WHETHER PEOPLE FARMER'S MARKET. OKAY I GO ON THE WEB SITE AND SEE WHERE IT IS. I GO ON FACEBOOK. I SEE WHERE IT IS. I SAY BY THE WAY ARE WE HAVING FARMER'S MARKET. OH, YEAH. THAT WILL SPREAD ORGANICALLY. AND I THINK STRATEGICALLY LOOKING AT TO COMMISSIONER CUTLER'S POINT THERE MAY BE DIFFERENT STRATEGIES THAT WE MIGHT HAVE TO USE WITH ASTON GARDENS WHETHER OR NOT WE GET SOMETHING ON THEIR TV SCREENS THAT THEY HAVE. WORK SUE BUTLER TO GET SOMETHING ON THERE. OR ACTUAL PHYSICAL TYPE OF FLIER TO PUT OUT. WHERE THEY CAN READ THE HIGHLIGHTS OVER WHAT'S GOING ON FOR THE WEEK OR WHATEVER. THERE MAY BE OTHER PLATFORMS OR WAY THE DO THAT. NOT ONLY DID I GET A CALL FROM THE COMMISSIONERS, BUT I GOT THEIR COCOA GRAM ALERT. FOR US I WOULD IMAGINE -- DON'T KNOW IF YOU CAN BREAK IT OUT INTO YOU KNOW USER SERVICES OF OTHER AREAS. YOU KNOW, IF WE WERE TO GIVE THAT ALERT. BUT THEY GAVE IT. IT'S MORE TO ENCOURAGE RESIDENTS TO SIGN UP FOR MULTIPLE PLATFORMS FOR INFORMATION ESPECIALLY EMERGENCIES. YOU KNOW, WHETHER IT'S LIKE I SAID GETTING WATER FROM COCONUT CREEK, YOU KNOW ON THEIR COCONUT COCOA GRAM, I GET A CALL. WHETHER IT'S LIKE I SAID FOLLOW CITY OF PARK LAND ON FACEBOOK AND TWITTER. NEXT DOOR, WHATEVER THE PLATFORMS ARE AND GRANTED NOT EVERYBODY IS GOING TO BE ABLE TO GET THAT INFORMATION OR PARTICIPATE IN THAT INFORMATION BUT I THINK, AGAIN, THE CHALLENGING PART THAT I THINK WE CAN ALL AGREE IS COMMUNICATION IN GENERAL -- EVERYBODY HAS A DIFFERENT WAY OF GETTING IT. I MEAN, COMMISSIONER ISROW TALKED ABOUT AN APP. HE'S THE APP GUY. SEND HIM AN APP AND TEXT HE'S FINE. HE'S NOT ON FACEBOOK ALL THE TIME OR TWITTER OR INSTAGRAM OR YOU KNOW SOME OF THE OTHER PLATFORMS. I MIGHT BE HAPPY GETTING AN E-MAIL OR KNOCK ON MY DOOR. LETTING ME KNOW WHAT'S GOING ON. >> NOW YOU'RE DATING YOURSELF. >> TELEGRAM. >> EXACTLY. >> MY BEEPER WENT OFF. >> WE'LL PUT A MESSAGE ON MY SPACE. >> I THINK THE CHALLENGE FOR US TO GET OUT TO COMMISSIONER CUTLER'S POINT KIND OF NARROW DOWN CALL IT THAT PYRAMID INTO WHERE WE WANT TO FILTER THEM TO EVENTUALLY TO GET INFORMATION. BUT, AGAIN, TO GET OUT THAT INFORMATION, THAT'S WHERE THE CHALLENGE IS AND THEN SAY OKAY. IF YOU WANT TO KNOW WHAT'S GOING ON IN THE CITY. HERE'S WHERE ON THE WEB SITE YOU CAN FIND THAT INFORMATION. IF YOU WANT TO KNOW WHAT'S GOING ON. YOU KNOW IN THE LIBRARY. HERE'S WHERE YOU CAN FIND THE INFORMATION. AS WE ALL DISCUSSED, THAT GETS BACK TO SPRUCING UP THE WEB SITE A LITTLE BIT. THAT'S, YOU KNOW WE RECOGNIZE THAT'S A WORK IN PROGRESS. >> COMMISSIONER BRIER. >> I HAVE A COUPLE ASKS OR THOUGHTS. FIRST, IF THERE'S ANY WAY -- DON'T KNOW IF TAGGING IS ONLY WAY -- IF THERE'S ANY WAY THE COMMISSION CAN GET THE INFORMATION AS A FULL BODY IN AS REAL-TIME AS POSSIBLE THAT WOULD BE EFFECTIVE. I KNOW THERE'S SOME SCENARIOS WHERE I'VE GOTTEN TEXT FROM HOA PRESIDENT BEFORE I GET THE COMMUNICATION FROM OUR -- FROM THE CITY ABOUT WHAT IS GOING ON WHETHER ITS BSO ISSUE OR SOMETHING ELSE. THAT'S ONE THING THAT WE JUST NEED TO FIGURE OUT A WAY TO GET THE FIVE OF US THE INFORMATION AS SOON AS WE CAN. THEN WE CAN DISSEMINATE. >> THAT'S PART OF THE CONVERSATION WE NEED TO HAVE. A LOT OF TIMES, WE'RE GETTING THE INFORMATION -- LIKE LAST NIGHT. BOB PROBABLY GOT THE INFORMATION FIRST. I PROBABLY GOT IT SECOND. AND -- [INAUDIBLE] >> I RECEIVED AN E-MAIL AT 10:30 LAST NIGHT. I TEXTED YOU BEFORE THAT. SHAME ON ME. THAT'S PROBABLY SOMETHING -- AGAIN, THESE LAST NIGHT WAS THE PERFECT EXAMPLE FOR US TO HAVE THIS CONVERSATION. IF WE GET INFORMATION, YOU GUY GUYINGS -- GUYS ARE ALL GOOD. IF WE GET INFORMATION LET'S TEXT EACH OTHER. IF IT'S AN EMERGENCY. SUNSHINE SHOULDN'T BE AN ISSUE. AND THEN WE CAN AT THAT POINT [00:35:03] SEND A TEXT AND SAY OKAY. BOB, GO AHEAD. SEND OUT A FACEBOOK THING. AND JUST YOU KNOW TAG US OR WHATEVER. AT LEAST WE ALL KNOW ABOUT IT. >> I THINK THAT WOULD BE GREAT. WE HAVE TO TALK TO BSO TOO AND LIEUTENANT BROWN. THERE WAS A FIRE IN HERON BAY A COUPLE OF OF WEEKS AGO. I GOT TEXT FROM HOA PRESIDENT ABILITY WHAT WAS GOING ON BEFORE THE CITY OR BSO ISSUED A PUBLIC ANNOUNCEMENT. IF THE COMMISSION CAN FIND OUT ABOUT THAT. OTHERS CAN DO. I GOT CALLS OR TEXTS ABOUT IT. FIGURING OUT A WAY TO DO THAT. I DON'T THINK -- ANTHONY CAN GUIDE US. I DON'T THINK THAT'S VIOLATING SUNSHINE. >> I THINK IT'S THE OTHER DAY OR COUPLE OF WEEKS AGO SAME THING. THERE WAS A FIRE. I THINK YOU TEXTED ME. BECAUSE, AGAIN, WE DON'T WANT TO -- WE HAD THIS CONVERSATION ALSO WITH NANCY. WE DON'T WANT TO PUT TOO MUCH BURDEN ON BSO OR FIRE -- OH, MY GOSH, WE HAVE TO TEXT. OBVIOUSLY IF THERE'S AN EMERGENCY WE NEED THEM TO TAKE CARE OF. THE MORE WE KNOW THE BETTER WE CAN HELP AND JUST AGAIN AS LONG AS THEY TELL US WHAT TO SAY, YOU KNOW, GENERAL THINGS WE DON'T HAVE TO GET INTO SPECIFIC DETAILS. BECAUSE A LOT OF TIME THAT'S BAD JUST SAYING WE UNDERSTAND THERE'S A FIRE. WE'RE ON IT. AND THAT'S IT. YOU DON'T HAVE TO SAY FOUR STORY FIRE. >> AT THAT POINT, CORAL SPRINGS HAS THEIR PULSE POINT. I THINK IT'S ALMOST REAL-TIME WHEN YOU GET INFORMATION. IF YOU GET IT OBVIOUSLY I DON'T KNOW IF COMMISSIONER ISROW OR BRIER IS AWARE OF IT. IT'S AN APP. IT TELLS YOU WHAT THE EMERGENCY IS. >> I THOUGHT I WAS ON A TEXT STRING. >> YOU SHOULD BE. AT OUR MEETING WE TRIED TO SET YOU UP. >> I THINK THERE'S AN ISSUE WITH THE ASSISTANT FIRE CHIEF ABOUT THAT. I DON'T KNOW -- >> IF WE RESOLVED IT OR NOT. >> THAT DOESN'T GET USED AS FREQUENTLY AS YOU WOULD -- AS YOU WOULD THINK. THAT FIRE IN HERON BAY I'M NOT SURE I KNEW ABOUT IT UNTIL NOW. >> PULSE POINT WILL TELL YOU WHERE YOU CAN LOOK IT UP TO SEE WHERE IT IS AND WHAT IS GOING ON AND THE EMERGENCY. AND AGAIN REACHING BACK OUT. >> IS THAT CORAL SPRINGS FIRE? >> SOMEONE COMMUNITY INDICATED WITH THE HOA SO HE COULD RELAY THAT TO ME AND OTHERS IN THE COMMUNITY. IT WOULD BE HELPFUL IF WHOEVER WAS DOING THAT WOULD COMMUNICATE WITH THE COMMISSION ABOUT IT. AND THEY COULD FUNNEL THAT. >> I THINK THAT WOULD BE PART OF THIS DISCUSSION FOR US. SAY OKAY. IF ONE OF US HEARS OF SOMETHING, LIKE THAT, WE SHOULD MAKE -- TAKE IT UPON OURSELVES TO SHOOT A QUICK TEXT OUT. WE DO HAVE A GROUP TEXT. AND SAY, I HEARD THERE'S A FIRE HERE OR WHATEVER, PART OF THIS HYPER SENSITIVITY OF THE SUNSHINE LAW. WE'RE HYPER SENSITIVE OTHER THAN HAPPY BIRTHDAY AND HELLO. WE CAN SAY ANYTHING TO EACH OTHER. >> CORRECT. LIKE YOU MENTIONED, LAST NIGHT WATER ISSUE WAS NOT A SUNSHINE ISSUE. >> CORRECT. >> A FIRE IN HERON BAY OR WATER CREST OR AN ACCIDENT SUNSHINE ISSUE. >> LET ME SPEAK TO THAT FIRST. IT'S NICE TO HEAR YOU SAY HYPER SENSITIVE. MAKES ME FEEL LIKE I MAY BE DOING SOMETHING RIGHT. I DON'T KNOW. LOOK, MOST OF THE THINGS -- MOST OF THE EXAMPLE WE'RE GIVEN TONIGHT IN TERMS OF THE INFORMATION WOULD NOT CREATE SUNSHINE ISSUE. THERE'S NOT OFFICIAL ACTS OF THE COMMISSION. THEY DON'T SEEM LIKE MATTERS THAT COME BEFORE YOU. WHATEVER DIRECTION IS GIVEN I WILL WORK WITH NANCY AND TODD TO MAKE SURE THAT MEASURES ARE IN PLACE TO MITIGATE THE POTENTIAL IMPACT. IT'S SOME SIMPLE THINGS TO DO WHEN ONE PERSON PUTS OUT THE INFORMATION WE MAYBE WE DISCOURAGE RESPONDING. GENERALLY NOT A PROBLEM IF ONE PERSON PUTS OUT INFORMATION.P T MAY COME BEFORE YOU. ALTHOUGH I DISCOURAGE THAT. BECAUSE IT ILLICITS RESPONSE. ONE SOMEONE RESPONDS THAT TENDS TO BE WHERE YOU GET A PROBLEM. I SHARE THE CONCERN ABOUT CREATING A FORUM THAT MAKES IT EASIER FOR YOU GUYS. YOU TALK ABOUT ONE THING AND THEN SOMETHING POPS IN YOUR HEAD. AND IT MAKES IT EASIER. YOU ARE NOT INTENTIONAL. YOU WANT TO MOVE SOMETHING FORWARD. MOST OF THE THINGS YOU TALKED ABOUT. >> A POST THAT WE ALL TAG EACH OTHER AND SOMEONE GETS INTO SOMETHING ALL TOGETHER DIFFERENT. WHOEVER IS THE HEAD OF THAT PARTICULR POST -- YOU [00:40:05] SHOULDN'T ENGAGE EITHER. BUT THAT WOULD BE THE ONLY PERSON WHO COULD POSSIBLY OR SHOULD EVER ENGAGE. AND WE CAN ALWAYS MENTION THAT ON THE FACEBOOK. WE'RE ALL TAGGED HERE. NO ONE IS ABLE TO COMMENT. IF WE FEEL THE NEED TO DO. THIS MY POST I INITIATED. I JUST TAGGED EVERYBODY ELSE. WE'RE -- NO ONE WILL RESPOND. THIS IS NOT AN OPPORTUNITY TO HAVE A DISCUSSION WITH ALL OF US. WE CAN'T DO THAT. IF YOU WANT TO COME TO COMMISSION MEETING TONIGHT AT 7:00 AND HAVE A CONVERSATION, YOU KNOW, FEEL FREE. BUT OTHER THAN THAT WE CAN'T HAVE THOSE TYPES OF CONVERSATIONS. >> I THINK THAT'S RIGHT. IS THERE A WAY FOR THE CITY TO TAG US ON POSTS? AS THEY GO OUT FROM THE CITY? >> WE CAN DO THAT. WE'VE NEVER DONE IT. I WOULD WANT TO HAVE A CONVERSATION WITH ANTHONY TO TALK ABOUT. SINCE THE -- YOU CAN JUMP IN ANYTIME YOU WANT. I AREN'T WANT TO MAKE A CLEAR DECLINATION BETWEEN CITY AND POLITICS. WE DON'T GET INTO THE POLITICS OF IT. I WANT TO BE VERY CAUTIOUS ABOUT IT. >> GO AHEAD COMMISSIONER ISROW. >> I THINK WE COVERED A LOT OF GROUND. IT SOUNDS LIKE WE'RE IN A AGREEMENT WHAT WE NEED IS CATEGORY OF DIFFERENT TYPES OF INFORMATION FIRST. THE HEALTH AND SAFETY. THE EMERGENCY, THERE'S GENERAL EVENT INFORMATION. ONCE WE CREATE THOSE CATEGORIES WE CAN IDENTIFY THE BEST MEANS OF COMMUNICATION FOR EACH OF THOSE. I THINK A PHONE TREE MAY BE HELPFUL MEANING THAT YOU'RE RIGHT THERE'S POINT OF CONTACT THAT HAVE THE ABILITY TO SEND ME TO LARGE NETWORK. HEAD OF HOA; MANAGEMENT COMPANIES AND CERTAIN INDIVIDUALS THAT ARE WELL CONNECTED. THINK WE CAN IDENTIFY SOME OF THEM. I THINK WE CAN COME WITH AS THE CITY STANDARD OPERATING PROCEDURE OR FLOWCHART. SOMETHING THAT WE IDENTIFY INTO CATEGORIES HOW DO WE WANT TO SPELL IT OUT. WE ALL KNOW WE HAVE DOCUMENT REFERRED TO IN THIS SITUATION HERE'S WHAT WE DO. ONE MORE THING -- I WILL GO BACK TO THE APP. I THINK IT'S IMPORTANT. WE HAVE IN OUR APP THE ABILITY FOR RESIDENT -- COMMUNICATION IS TWO-WAY STREET. THEY ARE SUPPOSED TO USE THE APP TO COMMUNICATE ABOUT CONCERNS WHETHER FIRE, BSO, I THINK THAT MAY BE -- MAYBE A LOT OF PEOPLE AREN'T AWARE OF IT. MAYBE WE NEED MORE EDUCATION TYPE CAMPAIGN. WHETHER IT'S THE SAME TYPE OF THING. MAYBE A MAILER. YOU TALK ABOUT DEMOGRAPHICS AREN'T ON THE INTERNET. WE TALK ABOUT THE DIFFERENT PLATFORMS. AT THE END OF THE DAY IT'S THE INTERNET. MAYBE WE NEED TO CONSIDER SENDING OUT MAILER OR HANDOUTS OR FLIERS OR EVENTS THAT ONCE WE COME UP WITH MATERIALIZE OUR SOP OR SOMETHING WE ARE ARE CLEAR ON. THAT GET SPELLED OUT TO RESIDENT AND COMMUNITY. THEY KNOW WHAT TO EXPECT WHEN X, Y OR Z HAPPENS. >> I THINK THAT'S A GOOD POINT. I WANT TO GO BACK TO COMMISSIONER BRIER SAYING FOR THE CITY TO TAG US ON THEIR POST, I THINK A BETTER WAY TO DO IT WOULD BE FOR US TO SHARE THE CITY IS COMMUNICATING AS THE CITY. WE'RE COMMUNICATING AS THE COMMISSION. YOU KNOW WHETHER WE WANT TO SHARE ABOUT THE FARMER'S MARKET AND TAG EVERYBODY THAT'S FINE. OR IF WE WANT TO JUST DO IT ON OUR OWN. THAT'S FINE TOO. BUT I THINK THE CITY AT LEAST THIS IS MY OPINION SHOULD BE COMMUNICATING AS THE CITY. AND IT SHOULD BE TELLING EVERYONE NOT YOU KNOW JUST US IT SHOULD TELL EVERYONE THERE'S A FARMER'S MARKET. THERE'SAN EMERGENCY. -- THERE'S AN EMERGENCY. WHATEVER IT IS. WE KNOW TEN OR FIVE OR PLUS OR MINUS AND IF WE WANT TO TAKE AND SHARE IT, WE CAN SHARE IT. >> YOU WON'T GET THAT NOTICE UNLESS YOU ARE ON SOCIAL MEDIA. OR IF YOU ARE TAGGED. >> THAT'S SIMPLE ENOUGH. >> FOLLOWING UP WITH A TEXT. WE'RE POSTING AT 10:00 A.M. HERE'S AN EMERGENCY POST THAT WE'RE DOING IN FIVE MINUTES. >> EMERGENCY ONE I THINK WE'VE KIND OF AGREED TO NIGHT THAT WILL BE BETTER COMMUNICATING. BECAUSE WE WILL LET YOU KNOW. LAST NIGHT THAT DIDN'T HAPPEN. BUT GOING FORWARD I BELIEVE WE ARE ALL IN AGREEMENT THAT LOOK, IF SOMEONE HEARS SOMETHING THAT WE THINK SHOULD ALL KNOW, DON'T ASSUME SOMEONE ELSE KNOWS. LET US KNOW. WE SHOULD TEXT NANCY, OBVIOUSLY TOO SO SHE'S AWARE OF WHAT'S GOING ON. JUST SO YOU KNOW MAYBE, AGAIN, I TEXTED NANCY AND TODD BECAUSE I WANTED TO HAVE TODD OR -- AND IT WAS LATE. BUT I WAS HOPEFUL. WHICH HE DID DO. WE SENT OUT SO SORT OF TEXT FROM THE CITY. THAT WAS OBVIOUS IMPORTANT. I WOULDN'T DO IT BECAUSE SOMETHING SIMPLE LAST NIGHT TO [00:45:03] ME WAS IMPORTANT. OBVIOUSLY A BOIL WATER IS IMPORTANT. >> WE WERE VERY MUCH OUT IN FRONT OF THAT. WHEN WE POSTED NOTHING HAD COME OUT FROM THE SOURCES THAT HAVE THE PROBLEM SO TO SPEAK. NOTHING HAD COME OUT FROM THE COUNTY OR COCONUT CREEK. WE WERE IN FRONT OF THAT LETTING THE RESIDENTS KNOW. THAT MADE IT MORE CHALLENGING. THOSE ARE THE THINGS THAT WE'RE TRYING TO DO. WITH PUBLIC WORKS SIT DOWN AND TALK WITH COCONUT CREEK TO MAKE SURE WE FORGE THAT COMMUNICATION. I'VE HAD A NUMBER OF CONVERSATIONS WITH LIEUTENANT BROWN IN REFERENCE TO A COUPLE OF THINGS. I THINK WE'RE ON A BETTER PATH. >> AND WHATEVER MECHANISM YOU AND NANCY GET NOTIFIED BY WHETHER IT'S BSO OR PARKLAND FIRE DEPARTMENT. IF THERE'S A WAY TO SHARE WITH THE COMMISSIONER AS BODY. >> CORAL SPRINGS HAS -- THEY HAVE US IN THE TEXT. OBVIOUSLY THERE'S NOT A LOT OF THINGS HAPPENING IN PARKLAND. WE WON'T GET TEXT MESSAGES EVERY DAY ABOUT FIRES AND STUFF. WE NEED TO REMIND EVERYBODY, LOOK, WE WANT TO KNOW BECAUSE WE WANT TO RELIEVE OUR RESIDENTS THAT THEY KNOW WE'RE ON IT. THAT'S IT. >> WE DON'T HAVE TO GET INTO ANY SPECIFICS WHATSOEVER. YES, THERE'S A STRUCTURE ON FIRE WHEREVER. WE ARE ON IT. THAT GIVES US AN OPPORTUNITY TO SEND SOMETHING OUT TO LET PEOPLE KNOW YES WE KNOW THERE'S A FIRE. FIRE TRUCKS ARE THERE. THAT'S WHY YOU HEAR THE NOISE. IT'S NOT ANYTHING OTHER THAN A FIRE. A LOT OF PEOPLE WHAT'S GOING ON. IS IT THIS OR THAT? OBVIOUSLY OUR RESIDENTS ARE MORE SENSITIVE TO THAT TYPE OF THING WHICH IS UNDERSTANDABLE. WE WANT TO EASE THEIR FEARS -- THEIR NERVES AS QUICKLY AS WE CAN AS BEST WE CAN, AGAIN, WE'RE NOT LOOKING FOR SPECIFIC DETAILS AND ANY TYPE OF THING. IT'S EASIER FOR US TO HAVE TO ANSWER QUESTION AFTER QUESTION AND WHEN WE SAY WE DON'T KNOW, THAT IS JUST NOT -- EVERYONE ASSUMES WE KNOW EVERYTHING. >> IT'S WORSE WHEN WE SAY WE DON'T KNOW THEN WE HAVE SOMEONE LIKE HOA PRESIDENT OR SOMEONE WHO DOES. >> A LOT OF TIMES THAT HAPPENS. IF THERE'S A FIRE AT MY HOUSE. MY FIRST CALL WILL BE TO 911 AND THEN TO MY FRIEND NEXT DOOR TO SAY, HER, MY HOUSE ON FIRE. CAN I COME OVER AND HAVE A PIECE OF PIZZA OR SOMETHING. THEN HE TELLS TEN PEOPLE. NEXT THING YOU KNOW, EVERYONE KNOWS AND THE FIRE TRUCKS AREN'T THERE YET. >> THAT SCENARIO HAPPENS A LOT WITH ANYTHING WITH THE SCHOOL. KIDS ARE IN THE CLASSROOM CALLING THE PARENTS BEFORE BSO WILL EVEN BE THERE. SO THERE'S GOING -- WE CAN WORK ON IT AND IMPROVE IT. THERE'S STILL GOING TO BE MOMENTS OF DISCOMFORT WHEN WE DON'T KNOW SOMETHING THE GOAL TO MINIMIZE THOSE AS MUCH AS POSSIBLE. >> I JUST WANT TO KIND OF RECAP JUST A LITTLE BIT. SO I MAKE SURE I'M ON THE SAME PAGE. AS THE CITY WE'RE GOING TO TRY TO MAKE SURE WE'RE COMMUNICATING WITH BSO AND CORAL SPRINGS PARKLAND FIRE DEPARTMENT TO MAKE SURE WE'RE DOING THE BEST THING WE CAN TO SEND OUT SOME GENERAL INFORMATION AS QUICKLY AS POSSIBLE JUST TO EASE THE NERVES OF OUR RESIDENTS. AT THAT TIME, HOPEFULLY, WE'RE GETTING THE SAME INFORMATION AS A COMMISSION SO THAT WE CAN EITHER DISSEMINATE THE INFORMATION OR AT LEAST HAVE THAT INFORMATION, WHICH I THINK IS IMPORTANT. AS A COMMISSION, WE'RE GOING TO MAKE A POINT TO MAKE SURE THAT WE'RE LETTING EACH OTHER KNOW WHEN WE HEAR SOME SOME TYPES OF EMERGENCIES OR WHAT HAVE YOU, SO WE KNOW WHAT'S GOING ON. IF SOMEONE CALLS US WE WILL BE MORE KNOWLEDGEABLE AS A COMMISSION AND WE CAN DISSEMINATE THAT. WE WILL OBVIOUSLY MAKE SURE WE KEEP NANCY IN THE LOOP BECAUSE, AGAIN, IF YOU HEAR SOMETHING, I MIGHT NOT. SHE MIGHT NOT. THE MORE WE KNOW THE MORE WE KNOW. AND THAT MAKES US LOOK BETTER. MAKES US MORE CONFIDENT AS A CITY AND ALL THOSE THINGS. AGAIN WE JUST. AND THEN ON THE GENERAL THINGS, YOU KNOW AS FAR AS YOU KNOW IT'S THE FARMER'S MARKET. WE'RE POSTING. MAYBE WE CAN JUST HAVE COMMUNICATION AMONGST EACH OTHER. SAY I'M GOING TO FARMER MARKET. I WILL POST LATER. OR WE ALL POST. WE TELL EACH OTHER. AND THOSE TYPES OF THINGS. I THINK THAT'S ALL GREAT. BECAUSE IT MAKES US ALL LOOK LIKE WE'RE YOU KNOW A TEAM, WE'RE COHESIVE AND I THINK THAT'S IMPORTANT FOR RESIDENTS TO SEE THOSE TYPES OF THINGS. [00:50:03] YOU KNOW AS FAR AS THAT GOES, I LIKE HOW STUFF IS BEING HANDLED. >> I LIKE TO USE THE BUSINESS EXPO FOR THE FARMER'S MARKET. WE WILL GET SOMETHING FROM NANCY OR TODD, PLEASE HELP US GET THE WORD OUT. IS THAT SOMETHING WHERE WE WANT ONE PERSON TO GET THE WORD OUT -- >> THAT'S A GREAT POINT. ONE THING WE DID DIFFERENT IN THE PARKLAND PATRON. WE SAID YOU GO TO PARKLAND TOWN CENTER. YOU GO TO 441. YOU GO TO THIS PLACE. WE PROBABLY SHOULD DO SOMETHING LIKE THAT. MAYBE WE CAN SEND OUT AN E-MAIL TOMORROW AND SAY THE BUSINESS EXPO COMING OUT. MAYBE WE'VE TALKED TO SOME PEOPLE, WHICH I HAVE. LET'S EACH TAKE -- LET'S ALL EACH TAKE A SHOPPING PLAZA LIKE WE DID. WE DON'T HAVE TO TALK ABOUT NOW. TOMORROW LET'S DECIDE -- DOESN'T MATTER WHO TAKES WHAT. WE ALL TAKE A SHOPPING PLAZA. INVITE THEM TO THE BUSINESS EXPO. I THINK THAT'S THE BEST WAY TO DO IT. INSTEAD OF US ALL. THAT WAS GREAT THE WAY THE PARKLAND PATRON RAN OUT. NANCY SAY HERE'S THE PLACES WE GOT TO GO. TELL ME WHICH ONE YOU WANT TO GO TO. WHENEVER YOU RESPOND, THAT'S WHAT YOU GET. >> AND JORDAN, IN TERMS OF SOCIAL MEDIA AT LEAST MY VIEW IT'S OKAY IF ALL FIVE OF DO THE FARMER'S MARKET OR BUSINESS EXPO COMING IN TWO WEEKS. WE DON'T HAVE -- THAT'S LIKE C CONCENTRIC CIRCLES. >> I THINK YOU MAY BE TALKING ABOUT VISITING PLACES. >> I THINK WE GET MORE RESPONSE WHEN IT'S MORE PERSONALIZED. SOMETIMES WHEN WE CAST THIS WIDE NET IT'S LIKE ESPECIALLY WHEN ALL OF US DO IT. IT'S TOO MUCH NOISE. IF IT'S SOMETHING TARGET ESPECIALLY IF WE LOOK FOR RESPONSE. >> I AGREE WITH WHAT YOU ARE SAYING. WITH THOSE TYPES OF THINGS. WHEN WE'RE TRYING TO GET SOMEONE TO JOIN, IF WE'RE ALL DOING AND ALL OVER THE PLACE. IT'S NOT COHESIVE. I DO AGREE WITH WHAT YOU ARE SAYING. I THINK THAT'S A TOUGH BALANCE. BUT I THINK IN THIS PARTICULAR WITH THE BUSINESS EXPO, IF WE EACH VISIT ACTUALLY VISIT THE PLACE. AND THEN IF WE KIND OF ALL -- MAYBE THOSE ARE THE TYPES OF THINGS WE CAN DO WHEN SOMETHING COMES UP WE CAN SAY I WILL TAKE THE LEAD ON THIS. OR, YOU KNOW, HEY, I WILL TAKE -- LET ME TAKE THE LEAD. AND IT DOESN'T MEAN YOU CAN'T SHARE STUFF AND YOU CAN'T FORWARD STUFF. MAYBE LET, YOU KNOW, JORDAN TALK MORE ABOUT THIS PARTICULAR ITEM OR LET HIM SHARE MORE POST OR WHAT HAVE YOU. OR MAYBE YOU DECIDE OKAY I WILL BE TAGGED. THERE'S BEEN TIMES WHERE I'M LIKE, YOU KNOW WHAT? I'VE BEEN TAGGED ON EVERYTHING. I'M JUST NOT GOING TO POST ANYTHING. I'VE GOTTEN E-MAILS. HOW COME YOU DIDN'T POST ANYTHING? I'VE BEEN TAGGED ON 20 DIFFERENT THINGS. COMMISSIONER CUTLER. >> WE ONLY HAVE ABOUT THREE MINUTES. >> I WANT TO MAKE QUICK COMMENT. AND THAT IS THAT I UNDERSTAND WHAT YOU'RE TRYING TO DO. BUT THERE'S A BIT OF DILEMMA, I THINK, SINCE AS WE ARE SITTING UP HERE AS COMMISSIONERS. WE HAVE TO RUN CAMPAIGNS AND WE HAVE TO DO CERTAIN THINGS. YOU WILL BE FINE -- EVERYBODY JUST GOT ELECTED. AS YOU COME UP UPON YOUR HEIGHTENED TIME OF RUNNING AGAIN FOR OFFICE, THEN YOU WILL HAVE PEOPLE WHO ARE POLITICAL AND THEY ARE THINKING ABOUT TRYING TO GET POST OUT AND TRYING TO GET THE NAMES OUT AND DO THING. YOU WILL RUN INTO SCENARIO WHERE TODAY YOU'RE TRYING TO ESTABLISH A CERTAIN PROCEDURE OR PROTOCOL. IT'S GOING TO FALL APART WHEN YOU START GETTING INTO THAT POLITICAL ARENA AGAIN. IT'S CAN GOING TO BECOME A DILEMMA FOR THOSE FOR HEIGHTENED â– NOTORIETY ON FACEBOOK OR THE OTHER PLATFORMS. I'M WITH YOU. I'M JUST SUGGESTING THAT YOU IT WILL BE PROBLEMATIC BECAUSE OF THE NATURE OF OUR SITUATION. >> I'VE NEVER SAID AND I WOULDN'T ASK ANYONE NOT TO POST ANYTHING OR NOT TO SHARE ANYTHING. IF EVERYONE WANT TO POST ABOUT EVERYTHING EVERY TIME. IT'S FINE BY ME. I'M NOT TELLING ANYONE NOT TO POST OR SHARE. I HAVE ZERO PROBLEMS WITH THAT. WHETHER THEY WANT TO TAG ME OR NOT TAG ME ON IT. THAT'S UP TO THEM. I'M NOT SEE THICK ROLE RIGHT NOW. I GET WHAT YOU ARE SAYING AS FAR AS WHEN IT COMES FOR ELECTION. WE CAN HAVE THOSE CONVERSATIONS. THOSE AREN'T SUNSHINE CONVERSATIONS. [00:55:03] WE CAN HAVE THOSE WHERE WE CAN SAY OKAY. YOU GO AHEAD AND POST. 1,000 TIMES OR WHATEVER. BY NO MEANS AM I SAYING IF SOMEONE WANTS TO LEAD ON AN ITEM. DOESN'T MEAN NO ONE CAN SHARE OR DO ANYTHING. YOU CAN POST -- IT'S YOUR FACEBOOK PAGE. YOU CAN POST HOWEVER MANY TIMES AS YOU WANT. IT'S NOT FOR ME TO TELL YOU HOW TO HANDLE YOUR FACEBOOK PAGE. YOU KNOW, I'M NOT BY ANY STRETCH OF THE IMAGINATION SAYING ANYTHING LIKE THAT. >> MY SUGGESTIO FOR THE CITY TO TAG THE COMMISSIONER HAD NOTHING TO DO WITH POLITICS. JUST HAD TO DO COMMUNICATION NOTICE IMMEDIATELY. >> UNDERSTOOD. >> YEAH. >> I THINK IN US TALKING TO EACH OTHER WHEN THOSE TYPES OF SITUATIONS COME UP. I THINK WE WILL SOLVE THAT. AND I THINK THAT WILL BE -- THAT WILL PUT US IN A BETTER PLACE. YOU KNOW WE WILL BE ABLE TO DO THAT KIND OF STUFF. DOES ANYONE ELSE HAVE ANYTHING? >> DID WE -- SPIN YOU GUYS AROUND? >> YES, YOU DID. GOOD. WE KNOW WE HAVE TO WORK ON THE WEB SITE. WE HAVE TO WORK ON THE APP AND WE'RE DOING THAT. OR WE HOPE. BUT THOSE ARE THINGS WE WILL TALK ABOUT IN STRATEGIC PLANNING. I APPRECIATE THE CONVERSATION. ANYONE ELSE HAVE ANYTHING? >> I JUST WANT TO REPEAT COMMISSIONER CUTLER. I THINK IT'S IMPORTANT ONE. THIS CONTEST IDEA IS A GOOD ONE. MEANING THAT PEOPLE WHO DOWNLOAD THE APP AND SIGN UP FOR THIS TEXT ALERT. FORTUNATELY MOST PEOPLE WON'T DO SOMETHING UNLESS THERE'S DRIVE FOR IT. >> THAT'S 100% WHAT WE WILL TALK ABOUT IN STRATEGIC PLANNING WHEN WE HAVE MERCHANDISING. WE HAVE THAT IN STRATEGIC PLANNING. THOSE ARE THE THINGS WE WERE TALKING ABOUT. I WILL LOOK FORWARD TO TALKING ABOUT THAT, MERCHANDISING. >> SO MOTION TO ADJOURN. >> SECOND. >> I WILL MAKE A MOTION TO ADJOURN. >> I WILL SECOND IT. * This transcript was compiled from uncorrected Closed Captioning.